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Podcast: The State of Spanish Radio: Its Future and Relevance
Monica Armenta (NM Broadcasters Assoc.) is joined by SDC Broadcasting’s Matt Martinez and Radio Ink and RBR+TVBR publisher Deborah Parenti to talk about Spanish-language radio; its growth, its challenges, and why it’s one of the most vibrant and resilient sectors of broadcasting.
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WBA joins DC fly-in to keep AM radio in every vehicle
Your WBA was in Washington D.C. this week, along with broadcasters representing 30 other states, to call on Congress to pass the AM Radio for Every Vehicle Act. The bills in both houses of Congress have overwhelming bipartisan support. The House bill has more than 300 cosponsors and the Senate bill has 60 cosponsors. Broadcasters…
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YP of the Month ‘excels in leadership’
A producer at WEAU-TV in Eau Claire, Melanie Walleser, is the WBA Young Professional of the Month for the month of July. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact on…
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Jowett Fellowship recipient wants radio to excel with video
A multimedia videographer at Woodward Community Media is the recipient of the Rick Jowett Fellowship. Logan O’Leary says while Woodward has a strong radio tradition, they’re forging a new path forward to also making it a reliable video production company. As the sole videographer for the company, he wants to grow the effort into a…
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WBA Foundation announces date for gubernatorial debate
The WBA Foundation Board will continue its 36-year tradition of holding statewide televised debates for Wisconsin’s voters by airing a general election debate in the 2026 Wisconsin gubernatorial race. Qualifying gubernatorial candidates will be invited to participate in a debate on Oct. 9 at 7 p.m., hosted by Milwaukee PBS. Radio and television stations from…
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Station helps with food drive at Miller Park
A Milwaukee TV station is taking part in a Thanksgiving food drive to help families in need this holiday season. CBS 58 is partnering with the Hunger Task Force and Brewers Community Foundation for the Thanksgiving Drive Thru Food Drive on Nov. 22 from 5 a.m. to 6 p.m. at Miller Park. Cars can pull…
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Radio station raises $42K for USO service vehicle
A Milwaukee radio station raised $41,986 to replace a broken-down service vehicle for USO Wisconsin. WKTI-FM ran a radiothon after hearing about the need for a new service vehicle. It aired the fundrasiser Nov. 10 from 5 a.m. to 5 p.m. Donations were collected online and through a phone bank. The USO Wisconsin truck serves…
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Longtime WPT host dies after long battle with cancer
Nancy Zieman, the longtime host of Wisconsin Public Television’s Sewing With Nanc,y has died after a long battle with cancer. Zieman died Tuesday at her home in Beaver Dam. “An educator, author, pattern maker, television producer, entrepreneur and innovator, Zieman inspired millions of sewing and quilting enthusiasts throughout her career,” a release from WPT said. …
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Alternative rock station goes on the air in Madison
Mid-West Family Broadcasting in Madison went on the air with a new alternative rock station in October. 106.7 The Resistance debuted at noon on Oct. 31. It replaced a simulcast of sports talk station WOZN at 106.7, which has moved to 96.7 FM. Operations Manager Randy Hawke told The Bozho the station will give listeners…
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Support the WBA with a click of your mouse
Wisconsin radio and TV stations that participate in the NCSA/PEP program already know that it’s an important way to support the services provided by Your WBA. But did you know that the WBA recently added a social media component to the NSCA/PEP program? Many stations are already participating by sharing and retweeting social media posts…
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Senate version of tax reform preserves ad tax deductibility
The U.S. Senate version of a tax reform bill released this week preserves the deductibility of business advertising expenses. “Local broadcasters support tax reform that promotes economic growth and job creation, and it is undeniable that advertising is a stimulus for both,” said NAB President and CEO Gordon Smith. “NAB looks forward to working with…
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Digital strategy should focus on what’s under the tree
It’s that time of year again – when our thoughts turn to the holidays, family, gift-giving, and thankfulness. But as our two companies – Jacobs Media and jācapps – have learned over the past eight years or so, the holidays also signify a noticeable bump in the way consumers use gadgetry they receive as gifts.…
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WBA, WBA Foundation offer programs for engineers
The WBA and the WBA Foundation appreciate those who have chosen broadcast engineering as a profession. We realize that all broadcast engineers must stay current in broadcast engineering knowledge, skills, practices, and technologies, and that involves an investment of time and money. As the broadcast industry evolves, so must our understanding of how to implement…
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WBA Foundation & WBA: A Strong Partnership
I am pleased to have the honor of serving as Chair of the Wisconsin Broadcasters Association Foundation (WBAF). Foundation President and CEO, Michelle Vetterkind, provides outstanding leadership for the WBAF. I am happy to report that your Foundation is well positioned to be a strong partner with the WBA during 2018. Communication with the WBA…
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Data can be used to improve profits, ratings, company
Several months ago, in this same column, we touched upon data analytics and what makes data so important for creating a business advantage in broadcasting. You may recall the references to Moneyball with an emphasis on using data to predict the future and essentially gain a competitive advantage. We’ve heard about predictive analytics and how…
