Events

AI investment across media companies is accelerating, yet the financial returns are uneven and often underwhelming. The issue isn’t lack of innovation. It’s fragmentation. In this session, Jack Myers will examine how disconnected data systems, siloed teams, and misaligned incentives…

The WBA Awards for Excellence will be awarded at the WBA Awards Gala on May 2 at the Madison Marriott West. Celebrate your great service to the community with your fellow broadcasters! This year’s theme is “Diamond Jubilee” to celebrate 75…

Media finance leaders are under pressure to deliver predictable revenue amid subscriber volatility, fragmented data, and rising incentive costs. This session shows how finance can lead retention and revenue stability by treating engagement-aware loyalty as a measurable financial lever. We’ll…

Your candidates look great on paper. They ace the interview. Their background check comes back clean. And then six months later, you’re staring at a legal claim, a PR crisis, or a termination package that nobody budgeted for. Sound familiar?…

Drawing on insights from BIA’s U.S. Local Advertising Forecast, the session will examine radio revenue projections, expectations for the upcoming midterm election cycle and political spending, and the advertiser categories driving demand across local markets. Presenters: Celine Matthiessen, Senan Mele,…

Explore the latest federal policy and regulatory developments shaping the broadcasting landscape as we head into 2026. Learn about key actions, trends, and priorities emerging from Capitol Hill, federal agencies, and industry coalitions that could affect stations of all sizes….

RAB’s Seven Steps of Selling is the foundation of a successful career in sales. In this session, we share the importance of research. Presenter: Jeff Schmidt

The WBA Duke Wright Media Technology Institute is an all-inclusive source for technical professional development. Registration deadline is May 28. No refunds after deadlineHotel booking deadline is May 25. Tuesday June 16, 8 a.m. – 4:30 p.m.Grand Geneva Resort 8:30…

The Golf Outing at the WBA Summer Conference is taking place June 17 at the Grand Geneva Resort. Shotgun start at 7 a.m. The outing is held during the WBA Summer Conference which will be June 17-18 at Grand Geneva…

Join us this summer!

Explore where political advertising dollars are emerging in a high-stakes election year and what it takes for broadcasters to capture them. Learn how campaigns, consultants, and outside groups make placement decisions, who controls the budgets, and when stations need to…

Explore the critical intersection of IT security, operational safety, and compliance for broadcast facilities. Learn what broadcasters need to know about protecting networks, transmitters, and connected devices from growing cybersecurity risks, including practical measures for hardening systems and educating staff….

The Midwest Regional Broadcasters Clinic will return to the the Madison Marriott West on Sept. 15-16, 2026.  

Why does so much of our radio, TV and digital content look and sound the same? In this session, we’ll discover why we leave so much of our best content on the cutting room floor and discuss a creative process…

Explore how radio stations can move beyond traditional audience metrics to build genuine communities around shared interests, purpose, and connection. Learn what “community” really means in today’s media environment, why it’s different from simply producing more content, and how stations…

Explore the issues, frustrations, and decisions shaping broadcasters’ day-to-day work through an open Ask Anything conversation. Learn from unscripted, real-time answers as Speed Marriott and Derron Steenbergen tackle member-submitted questions—both submitted in advance and live. Gain candid insight and practical…

Join your fellow broadcasters at the Wisconsin State Capitol for a day of conversation with your Wisconsin state lawmakers. A briefing will be held in the morning with visits scheduled in the afternoon. Just your presence could change a vote!…