Events

RAB’s Seven Steps of Selling is the foundation of a successful career in sales. In this session, closing/objections handling. Presenter: Jeff Schmidt

We’ll focus on early-stage sales steps: prospecting, pre-meeting research, and mastering insights to get in the door and build prospect trust and rapport. We’ll go into best practices for each and identify smart prompts that deliver outstanding results. Join us…

The Golf Outing at the Midwest Regional Broadcasters Clinic is taking place Sept. 14 at Pleasant View Golf Course starting at 8:30 a.m. All are welcome (whether you’re coming to the Clinic or not!) The outing is held ahead of…

The Midwest Regional Broadcasters Clinic will return to the the Madison Marriott West on Sept. 15-16, 2026.  

Artificial intelligence is changing the way business gets done. The RAB AI Tools were designed to eliminate the complexity of prompt engineering while putting the power of AI directly into your workflow. In this webinar, we’ll explore the AI-powered Why…

Why does so much of our radio, TV and digital content look and sound the same? In this session, we’ll discover why we leave so much of our best content on the cutting room floor and discuss a creative process…

Join Lockton’s expert-led webinar for an in-depth discussion of Media Liability Insurance, a critical risk management solution for organizations that create, publish, distribute, or promote content. As media companies, publishers, broadcasters, content creators, marketing agencies, and corporate communications teams face…

This session is the first of three WBA member exclusive AI sessions with communications strategist, consultant, and educator Tom Beckman, designed specifically for Wisconsin broadcasters. Here are links to the other two sessions: Sept. 30 – Beyond the Prompt: AI,…

We’re excited to be share the first industry conference for the newly formed . Hosted at the UW-Madison Pyle Center on Sept. 29, the conference will explore . We’re incredibly happy to have more than 20 amazing speakers, facilitators, and…

This session is the second of three WBA member exclusive AI sessions with communications strategist, consultant, and educator Tom Beckman, designed specifically for Wisconsin broadcasters. Here are links to the other two sessions: Sept. 24 – AI Ethics, Transparency, and…

Most conversations about AI and media stay at “AI is changing everything.” This one goes narrower and more useful: how is AI actually impacting M&A activity and the value of media company assets right now? Grant Thornton and Oaklins DeSilva…

In accordance with the WBA’s Assistance Action Plan For EEO Compliance, your WBA will be holding a job/career fair on Tuesday, Oct. 6 from 4 to 6 p.m. on the UW-Madison campus as part of the Communications Career & Resource…

This session is the third of three WBA member exclusive AI sessions with communications strategist, consultant, and educator Tom Beckman, designed specifically for Wisconsin broadcasters. Here are links to the other two sessions: Sept. 24 – AI Ethics, Transparency, and…

Explore how radio stations can move beyond traditional audience metrics to build genuine communities around shared interests, purpose, and connection. Learn what “community” really means in today’s media environment, why it’s different from simply producing more content, and how stations…

Explore the issues, frustrations, and decisions shaping broadcasters’ day-to-day work through an open Ask Anything conversation. Learn from unscripted, real-time answers as Speed Marriott and Derron Steenbergen tackle member-submitted questions—both submitted in advance and live. Gain candid insight and practical…

Join your fellow broadcasters at the Wisconsin State Capitol for a day of conversation with your Wisconsin state lawmakers. A briefing will be held in the morning with visits scheduled in the afternoon. Just your presence could change a vote!…

The WBA Student Seminar will be held at Lambeau Field on Feb. 27, 2027. Mark your calendar and come back for more details as the date approaches. From the 2025 Student Forum:

The Walker Broadcast Management Institute is now in its 28th year. The 2027 Institute marks the first year of another 3-year cycle (although you may join the cycle at any time) and is designed for broadcast managers and those seeking…

The WBA Awards Gala will be held May 1, 2027 at the Madison Marriott West. Check back for more details!

The WBA Media Technology Institute will be at the Stone Harbor Resort in Sturgeon Bay June 15-17, 2027. Come back soon for more details. Please click here for more information on the WBA Summer Conference and hotel information.

Save the date! The 2027 WBA Summer Conference will be held June 16-17 at the Stone Harbor Resort in Sturgeon Bay. Come back later for details as the date approaches.

The Golf Outing at the WBA Summer Conference is taking place June 16 at Cherry Hills Golf and Lodge. Shotgun start at 7:30 a.m. The outing is held during the WBA Summer Conference which will be June 16-17 at Stone…