About Us

Since 1951, the Wisconsin Broadcasters Association is the only trade association which supports, promotes and represents all radio and television broadcasters in Wisconsin.

The Wisconsin Broadcasters Association

Wisconsin Broadcasters are an integral part of their communities and offer un-equaled public service to local communities throughout Wisconsin. Wisconsin’s radio & television stations contribute approximately $270 million per year to their communities through fund-raising efforts and donations of air-time for public service announcements. No other industry serves their communities to this level.

Benefits of Free, Over-the-Air Local Broadcasting to Wisconsin

Wisconsin Broadcasters serve as bridges of communication between local officials and their communities. Radio and television stations are committed to providing the means for lawmakers and candidates to be heard. In addition, broadcasters know the importance of keeping the public informed and educated on pressing political issues. Broadcasters are active in their communities serving as the eyes and ears.

Wisconsin Broadcasters’ commitment to public service is never more apparent than during times of crisis. During an emergency—particularly one that arises with little notice —no other industry can match the ability of local broadcasting to deliver comprehensive, up-to-date warnings and information to affected citizens. Local radio & television stations are Wisconsin’s most reliable network for distributing emergency information. Even if the electricity is out, causing the Internet and cable television to go down, and cell coverage is lost because networks are clogged or a tower is down, free, over-the-air broadcasters can still be on the air and are the lifeline for emergency information.

If you are a radio or television station (licensed by the FCC to the state of Wisconsin), a broadcasting retiree or a business providing services to Wisconsin’s broadcasting industry and interested in joining the WBA, please contact the WBA.

Staff

Michelle Vetterkind, CAE
President and CEO

Our Mission

“The purpose of the Wisconsin Broadcasters Association shall be to foster and promote the development of the arts of aural and visual broadcastings in all its forms; to protect its members in every lawful and property manner from injustices and unjust exactions; to do all things necessary and proper to encourage and promote customs and practices which will strengthen and maintain the broadcast industry to the end that it may best serve the public.”

Leadership

Contact

Office

Wisconsin Broadcasters Association
44 E Mifflin Street, Suite 900
Madison, WI 53703
Toll Free: (800) 236-1922
Phone: (608) 255-2600
Email

Wisconsin Broadcasters Association

Snapchat: wibroadcasters

WBA Newsroom

Young Professionals