• 2026 WBA Awards for Excellence Rulebook available now

    Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see…

Latest Association News

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    Dealing with Negative Public Feedback

    As broadcasters, we are always in the public eye. Whether it’s people sitting down with their families to watch the evening news, someone turning on their favorite morning radio show on their way to work, or community members reading up on the latest local news, everything we do is always under the microscope of public…

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    Station raises $20K in ‘Day of Giving fundraiser

    The latest ‘WISN 12 Day of Giving’ initiative raised $20,000 for the Daisie Foundation, a Milwaukee area non-profit. The money will be used to support the organization’s mission to help underrepresented communities. It will benefit groups including women, children, families, and others across southeastern Wisconsin. “Yet again, our local communities have demonstrated their deep commitment…

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    Geissler to receive WSAE ‘Service Excellence Award’

    WBA Vice President Kyle Geissler will receive the Service Excellence Award from the Wisconsin Society of Association Professionals at the WSEA Summit. The award is given to a WSAE member “who demonstrates exceptional commitment, service, and leadership through volunteer involvement with WSAE. This award recognizes an individual who consistently goes above and beyond expectations, generously…

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    How do your sellers stand out in a tech world?

    Someone I know recently interviewed for a position at an Apple Store. The way Apple has this set up is by interviewing candidates in groups of three. As the interviews started, my friend noticed something pretty incredible – one of the candidates had an Android phone in front of her and was wearing a Google…

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    Lessons from the air for those on the air

    With autumn winds we’re sure to see geese flying south. Did you ever notice how geese always fly in a V-formation? There’s a reason for that. And did you ever notice how one side is a little bit longer than the other? There’s a reason for that, too. You see that side has more birds…

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    Wexlers join Legacy Club

    A WBA Hall of Famer and WBA Foundation Board member and his wife are joining the Wisconsin Broadcasters Association Foundation’s Legacy Club. Steve and Amy Wexler join a list of 30 other individuals and couples who make up the Legacy Club. Steve Wexler was inducted into the WBA Hall of Fame earlier this year. During…