• , ,

    Ambassador program extends to second UW campus

    The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…

Latest Association News

  • ,

    WOMT 100 to finish year-long anniversary celebrations

    WOMT Radio is entering the final months of its historic, yearlong 100th anniversary celebration. WOMT 100 commemorates a full century since the station first signed on the air in 1926. WOMT Radio was founded by pioneers of Wisconsin broadcasting Francis and Lillian Kadow and originally broadcast from the second floor of the Mikadow Theatre on…

  • ,

    WBA team marks anniversaries

    Two WBA team members recently marked service anniversaries. Michelle Vetterkind, President and CEO31 years on Aug. 28 Kyle Geissler, Vice President9 years on Sept. 5 Congratulations and thank you for your service to the WBA.

  • ,

    Sartler to lead Milwaukee Radio Group

    Milwaukee Media Group, owned by Saga Communications, has named Tyan Sartler as VP/General Manager after 25 years with the company. Bob Bellini has retired from the company after more than 36 years with the group. Sartler rose from Senior Account Manager to Local Sales Manager and has served as General Sales Manager since December 2012.…

  • WBA renews partnership with Wisconsin Army National Guard

    I’m thrilled to report that your WBA is once again partnering with the Wisconsin Army National Guard (WIARNG) to help the critical recruitment mission of this important state institution. As most of you know, we have a long history of working with the WIARNG through our Public Education Program (NCSA/PEP). Member stations stepped up in…

  • Chair: Back to school, back to the signal: How local broadcasters keep our communities connected

    Every year, as the late-summer air turns crisp across our great state of Wisconsin, my house turns into a chaotic staging ground of school supplies piles, backpacks, brand-new shoes fresh out of the box and first-day outfits. Watching my kids gear up for another school year is both exciting and overwhelming; the shift from easygoing…

  • ,

    Williamsen named to lead WFRV-TV in Green Bay

    Carolyn Williamsen has been named Vice President and General Manager of WFRV-TV in Green Bay, overseeing broadcast and digital operations at the Nexstar-owned television station. She will report to Brandin Stewart, Senior Vice President and Regional Manager for Nexstar’s broadcasting division. Williamsen brings more than three decades of experience in television broadcast sales and management…