Latest Association News

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    Station raises money for books, literacy report

    WISN-TV in Milwaukee collected $39,340 in donations so children across the community will receive free books and have access to literacy support. This latest ‘WISN 12 Day of Giving’ initiative is helping the ‘Books for Kids’ program from the local non-profit organization Next Door. “Reading sparks imagination, opens minds, and increases creativity. It’s no surprise…

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    WPR’s Dr. Jonathan Øverby retires after 32 years of hosting ‘The Road to Higher Ground’

    Dr. Jonathan Øverby, an important voice in Wisconsin broadcasting and world music for more than three decades, has announced his retirement from WPR. Since 1994, Dr. Øverby has served as the host and executive producer of WPR Music’s “The Road to Higher Ground with Jonathan Øverby,” guiding the program through several incarnations, from an engaging…

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    The value of ‘real-world’ collaborative projects

    The visual storytelling production classes that I teach typically begin with a foundational review of technical and creative concepts followed by practical application of the techniques, which after some practice, trial and (an occasional error or two) culminate with a final project.  There are three main parts to the equation that learning takes place:           1.…

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    Stop Selling a Station. Start Selling a Brand.

    Part Two: The Election Year Playbook By Chris Brunt and Bob Kernen In last month’s issue, we made the case that broadcasters need to stop selling platforms and start selling their brand. The audience is the same whether they’re listening over the air, streaming on an app, or scrolling your social feed. The product is…

  • WBA Awards adds special category for America 250

    America 250! What an incredible array of celebrations, events, and promotions we get to choose from for this year’s WBA Awards “Special Category!” From station imaging, special programming, and client commercials, to interviews, on-site broadcasts, community service, and anything else your station has done to partner with the community to honor this moment in our…

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    Memories made at Summer Conference

    Your WBA Summer Conference was, without a doubt, one to remember, but some of the memories were not quite what anyone planned for. The agenda included fantastic speakers (thank you WBA Conference Committee), great networking time, and time-honored recognition of our Local Broadcast Legends and WBA Hall of Famers. But of course, this was our…