Latest Association News
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The value of ‘real-world’ collaborative projects
The visual storytelling production classes that I teach typically begin with a foundational review of technical and creative concepts followed by practical application of the techniques, which after some practice, trial and (an occasional error or two) culminate with a final project. There are three main parts to the equation that learning takes place: 1.…
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Stop Selling a Station. Start Selling a Brand.
Part Two: The Election Year Playbook By Chris Brunt and Bob Kernen In last month’s issue, we made the case that broadcasters need to stop selling platforms and start selling their brand. The audience is the same whether they’re listening over the air, streaming on an app, or scrolling your social feed. The product is…
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WBA Awards adds special category for America 250
America 250! What an incredible array of celebrations, events, and promotions we get to choose from for this year’s WBA Awards “Special Category!” From station imaging, special programming, and client commercials, to interviews, on-site broadcasts, community service, and anything else your station has done to partner with the community to honor this moment in our…
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Memories made at Summer Conference
Your WBA Summer Conference was, without a doubt, one to remember, but some of the memories were not quite what anyone planned for. The agenda included fantastic speakers (thank you WBA Conference Committee), great networking time, and time-honored recognition of our Local Broadcast Legends and WBA Hall of Famers. But of course, this was our…
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Recharged and Ready: WBA working together to shape the future of local broadcasting
As the dust settles on another memorable Summer Conference, and as the newly named WBA Chair, I find myself in a truly reflective state of mind. This year was particularly special, largely driven by our 75th anniversary celebrations, robust attendance numbers, and great discussions. Seeing the meeting rooms filled with passionate radio, TV, and digital…
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WPR to premiere ‘The Lee Rayburn Show’ on July 6
Wisconsin Public Radio will launch “The Lee Rayburn Show” on July 6, beginning a new chapter for WPR’s longtime midday call-in program following host Larry Meiller’s retirement June 30. Rayburn will host Mondays through Thursdays, while Jill Nadeau will lead “Garden Talk” on Fridays. “The program features expert guests, practical advice and conversations on topics…
