Wisconsin Broadcasters Association

Hall of Fame photos available now

Posted On: June 21, 2019

Photos from the WBA Hall of Fame induction last week at the Osthoff Resort are now available.  See below.

The four inductees are:

·        Clif Groth’s engineering expertise has touched countless radio stations throughout Wisconsin and the Midwest. ·        Dean Maytag is passionate about  broadcasting and has been dedicated to television, local programming, mentoring, and community service in Wisconsin. ·        David L. Nelson (1921-2017) was a well-respected leader whose dedication led to a long and influential career in broadcasting. ·        Fannie Mason Steve  ... Read More (1877-1969) was a teacher, musician,

Award to recognize young professionals in broadcasting

Posted On: June 20, 2019

A new WBA Award will recognize the young professionals forging new paths in broadcasting.

The WBA Young Professional of the Year Award seeks to recognize young broadcasters who have made a significant impact on their stations and communities. Nominees must be under the age of 40 at the time of their nomination and must have spent a minimum of two years at a radio or TV station in Wisconsin. Finalists will be selected based on their contributions to the industry, spirit of innovation, and community involvement.

The award was established by the WBA Young Professionals Committee and nominees will be judged by a subcommittee of the WBA Board.  ... Read More

Nelson joins Legacy Club

Posted On: June 19, 2019

Recent WBA Hall of Fame inductee David L. Nelson (1921-2017) is joining the Wisconsin Broadcasters Association Foundation’s Legacy Club.

Nelson’s family announced the creation of the David L. Nelson Scholarship during his posthumous induction to the WBA Hall of Fame on June 13. The $1,000 scholarship will be added to the four other scholarships the WBA Foundation awards annually.

The Legacy Club was formed in 1998 to provide a formal procedure and recognition for those who make bequests or agree to make bequests to the WBA Foundation in their wills. 

For more information on how to join the Legacy Club,  ... Read More

Young professionals hone their skills at ‘The Toolbox’

Posted On: June 18, 2019

Recently more than 30 young broadcasters came out for the second annual Toolbox Conference, put on by the WBA Young Professionals Committee. The Toolbox was a one-day young professional conference held at The Osthoff Resort in Elkhart Lake during this year’s WBA Summer Conference featuring a range of speakers and panels that focused on timely topics that are challenging young professionals every day.

Speakers talked about investigative reporting, as well as a personal account of surviving a workplace shooting. Three expert panels weighed in on issues such as fighting burnout, new media influences, and young professionals in broadcasting.  ... Read More

Lavin, Koser donates raffle winnings to WBA Foundation

Posted On: June 18, 2019

The winners of the 50/50 raffles at the WBA Awards Gala and WBA Summer Conference both donated their winnings to the WBA Foundation.

WBA Board Chair and Steve Lavin selected his own ticket number at the WBA Gala. His donation contributed toward a total $1,680 raised for the WBA Foundation at the gala.

WBA Hall of Famer and Foundation Board member Tom Koser won the raffle during the exhibitors’ reception at the WBA Summer Conference and donated his winnings to the Foundation. The raffle generated $1,690 for the Foundation.

Thank you Steve and Tom!  ... Read More

Webinar: License Renewal

Posted On: June 17, 2019
Program Date: August 15, 2019
David Oxenford
David Oxenford

With the public file online, broadcaster’s activities will no doubt be subject to scrutiny. What should you be doing to prepare for your license renewal filing?

Join David Oxenford for a discussion of some of the issues you should be considering in connection with the upcoming license renewal cycle.  ... Read More

Carlson leaves Madison TV after more than 30 years

Posted On: June 17, 2019
Amy Carlson
Amy Carlson

Weekend Weather Anchor Amy Carlson will sign-off for the final time after more than 30 years on the air at NBC15 (WMTV-TV).

“Not many have the joy of performing a job they love for over 30 years. I have been honored to serve the residents of south central Wisconsin and thank you for the opportunity,” Carlson said.

Carlson’s career started in her home market at WIFR in Rockford, Illinois. She joined NBC15 in May 1988 as a writer/producer in the creative services department. A year later she became a part of the Weather Authority team.

In 1991,  ... Read More

Corry named WYMS development director

Posted On: June 17, 2019
Maggie Corry
Maggie Corry

Maggie Corry, 88Nine Radio Milwaukee’s membership manager for the last three years, has been named the non-commercial station’s development director.

As membership manager, Corry managed individual Radio Milwaukee (WYMS) donors and oversaw its membership program, including on-air membership drives and building relationships with its listening community. She holds a master of public administration-nonprofit management degree from New York University. Before coming to 88Nine, she served as a fundraising consultant for influential Milwaukee organizations such as Penfield Children’s Center, Milwaukee Institute of Art and Design, and the YMCA.

“We’re so excited to be promoting Maggie to this position,” Radio Milwaukee Executive Director Glenn Kleiman said.  ... Read More

4 inducted to Hall of Fame, scholarship announced

Posted On: June 13, 2019

Four new names were added to the WBA Hall of Fame on Thursday night and the creation of a new scholarship available through the WBA was announced Thursday night during the induction event at the Osthoff Resort.   The announcement of the David L. Nelson Scholarship came from his family. Nelson was inducted Thursday to the WBA Hall of Fame. The new $1,000 scholarship will be available along with four other previously created scholarships during the next cycle of scholarships available through the WBA.   Nelson was one of four inducted into the WBA Hall of Fame:   ·        Clif Groth  ... Read More’s engineering expertise has touched countless radio stations throughout Wisconsin and the Midwest.

NAB Show offers view of broadcasting’s future

Posted On: May 8, 2019

Michelle Vetterkind WBA President & CEO

Having just returned from the NAB Show in Las Vegas, I can tell you without a doubt that there’s a lot of enthusiasm for the future of broadcasting! Technology is just a part of it. The people involved in broadcasting’s future are motivated and inspiring.

As part of the National Alliance of State Broadcasters Associations (NASBA) we were also quite fortunate to be able to have private meetings with FCC Commissioners Brendan Carr and Geoffrey Starks, as well as NAB President and CEO Gordon Smith and the NAB Government Relations Team. NASBA has a great working relationship and we always learn a lot from these gatherings. If you haven’t yet gone to an NAB Show, it’s a great way to connect with other broadcasters and to be inspired for the future of YOUR business.

PPT Coalition meets with Gov. Ever’s team

As you know, I’ve been joining meetings with members of the Coalition to Repeal Wisconsin’s Personal Property Tax as they meet with state elected officials. The broad coalition of 51 organizations, including your WBA, recently met with Gov. Ever’s staff about additional reform or repeal of the personal property tax during this legislative session.

Honoring the Greats!

We proud to announce the 2019 Class of the Wisconsin Broadcasters Association Hall of Fame:

Clif Groth

Dean Maytag

David L. Nelson (1921-2017)

Fannie Mason Steve (1877-1969)

We are also recognizing four Local Broadcast Legends:

Jerry Burke

Duff Damos

Glen Moberg

Marshall Shapiro (1938-2012)

Both groups will be recognized June 13 at the WBA Summer Conference to be held this year at the beautiful Osthoff Resort in Elkhart Lake. The Local Broadcast Legends will be honored at the luncheon and the Hall of Fame inductees will be honored at the Hall of Fame dinner that night. 

Registration open for Summer Conference

You can sign up now to attend the WBA Summer Conference held June 12-13 at the Osthoff Resort, one of our member’s favorite conference locations. The agenda of speakers and the agendas for the Engineering Day, the Media Technology Institute, and the Young Professional’s Toolbox and events are set. Check out the details on PAGES XX-XX.

Registration is also open for the annual golf tournament which will be held June 12 at Quit Qui Oc Golf Club.

There will, of course, also be a job fair on June 12 which stations can register for here. Job seekers are welcome to come at no cost.

Sports Workshop coming to Miller Park

Our WBA Doug Chickering WIAA Sports Workshop is coming back to Miller Park this summer! Mark your calendars for Wednesday, July 24. The sessions start at 10 a.m. and, of course, we won’t leave before watching a game! The Brewers will be hosting the Cincinnati Reds at 1:10 p.m. The workshop includes your ticket to the game!

During the sessions we’ll hear from the WIAA, Brewers radio announcer Jeff Levering, and Brewers VP for Strategy and Analytics, Mike Schwartz. 

There’s a lot going on right now with Your WBA. Be sure to keep up with us on our website, social media, and our WBA app. We hope to see you at one or more of our upcoming events!

Challenge the convention of targeting ‘Adults 25-54’

Posted On: May 8, 2019

Adults 25-54 is not a demo, it is a family reunion, and why are buyers targeting that demo anyways?

The most targeted demographic in our business is Adults 25-54. That age group includes grandparents, parents, and children. It looks more like an Easter dinner than a potential customer base. Does a new 26-year-old mother have anything in common to a 54-year-old grandfather? As sellers, we should question our buyers’ logic at targeting the entire family with our customers’ valuable marketing dollars.

My good friend and Jim Doyle and Associates Executive Vice-President, Tom Ray, claims that on Jan. 1, 2019 every baby boomer aged out of that often used A25-54 demographic. Tom said, “Boomers have more disposable income than any other generation, as they have been able to save over the years. It is estimated that the baby boomer consumer controls 70 percent of all disposable income. That means that any advertiser whose product is a ‘want’ not a ‘need’ purchase should target the Boomer.”

I’m not suggesting that every client target Boomers, but targeting Adults 25-54 now eliminates this generation’s spending potential all together. Boomers represent 26 percent of the people in the U.S., but hold 42 percent of the spending power. They have the desire to work later in their lives, some because they have to, but most because they want to. They are projected to live longer than any other generation. Did you know that one-in-four Boomers that own a home own more than one property? They are likely to hold leadership positions in high paying fields. The majority of the Baby Boomer population is female, who will outlive their male counterparts.

At the NAB Small Market Television Exchange, JDA’s Tom Ray suggested an “add ten” initiative. His mission was to add 10 years to every Adult 25-54 proposal request and make it Adults 25-64 to become more in line with today’s consumer. Let’s face it; the advertising buyer (whether he or she is seasoned or new) suggests your sales staff put together something targeting Adults 25-54 because he or she is told to do it. “It is the way we have always done it.” The next time it happens, your sales professional should challenge the buyer on their logic of missing today’s consumer with the most power. 

And for goodness sake, only using the Adult 25-54 demo when selling to local direct clients is an opportunity missed, not only your sellers, but more importantly for the client that depends on  customers with money coming through their doors or visiting their

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Clif Groth, Hall of Fame Inductee 2019

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