Wisconsin Broadcasters Association

Jowett Fellowship supports training for photographers

Posted On: February 21, 2018

The Rick Jowett Fellowship was established in 2017 by the Wisconsin Broadcasters Association Foundation to support educational opportunities for photographers and videographers who work in media in Wisconsin.

Recipients of the fellowship can use the grant for professional development in the areas of photography and videography. Applicants must specify how the funds will be used.

Potential uses include but are not limited to courses offered by the National Press Photographers Association, the Poynter Institute, or any accredited college or university.

This fellowship intends to award a total of up to $2,000 in grants annually to multiple recipients to cover part or all of the recipients’ expenses.  ... Read More

Founder of Neillsville radio station dies

Posted On: February 20, 2018

A well-known central Wisconsin broadcaster and founder of a Neillsville radio station has died.

Howard Sturtz started his broadcasting career in 1950 at WDLB in Marshfield and later became branch manager of the radio station’s studio in Neillsville. According to his obituary, in 1957 he started his own radio station, WCCN. In 1965 he purchased the Wisconsin Pavilion of the New York World’s Fair and used it to house his new studio.

Sturtz was also known as a musician who appeared in thousands of live performances and hundreds of TV performances. He founded The Howie Sturtz Orchestra.  ... Read More

Send your young professionals to The Toolbox

Posted On: February 20, 2018

Throughout my career, I’ve always been a firm believer in continuing education. As the world around us evolves and technology advances, communication styles change and influence the way people interact with the world on a daily basis. As professionals in the business world and specifically in the broadcasting industry, it is important for us to stay current with the changes around us, both to better serve our clients and our audiences as well as to stay relevant within our networks and communities. I’m excited to announce that this summer, together with my partner Hannah Anderson, I am combining my belief in continuing education with my passion for supporting and equipping young professionals by introducing “The Toolbox”  ... Read More

Milwaukee country station names APD, music director

Posted On: February 19, 2018


iHeartmedia announced Friday that Quinn has been named Assistant Program Director and Music Director for FM106.1 (WMIL-FM).

Quinn will assist in the day-to-day operations of the station’s music programming and scheduling of music logs. She will remain afternoon drive host, broadcasting weekdays 3-7 p.m. Quinn reports to Kerry Wolfe, Vice President of Programming for iHeartMedia Milwaukee.

“I look forward to having Quinn take the reins as my right hand person,” said Wolfe. “She always brings great energy to the team. She also has great ears, impressive social skills and can help keep me in line.”

Quinn most recently served at iHeartMedia Albany’s 99.5 The River as Morning Show Co-Host for The River Morning Show with Kevin &  ... Read More

Lauer to head sales at Entercom in Milwaukee

Posted On: February 16, 2018

Eric Lauer is the new Director of Sales for Entercom’s Milwaukee stations.

Before joining Entercom, Lauer was a sales manager with Cox Media Group in Florida and Georgia and was most recently General Sales Manager at Scripps in Milwaukee.

Entercom’s Milwaukee stations include 103.7 KISS-FM (WXSS-FM), 99.1 The Mix (WMYX-FM), and 105.7 FM/AM 1250 The Fan (WSSP).  ... Read More

Radiothon adds $315K to millions raised for children’s hospital

Posted On: February 14, 2018

Listeners to a Green Bay radio station raised $315,577 for St. Jude’s Children’s Hospital during a radiothon in February.

Y100 (WNCY) raised $15,000 more this year than the previous year and has raised more than $4.55 million since the first radiothon 21 years ago.

The radiothon was broadcast live from Bay Park Square Mall in Green Bay on Feb. 8-9.

 ... Read More

Renting instead of owning digital platforms

Posted On: February 13, 2018

Without question, the hot new gadget on the market is the smart speaker – the Amazon Alexa, Google Home, and the just-released Apple HomePod. This was the hot gift this past holiday season, and there doesn’t appear to be any loss of momentum. A recent study by Canalys projects more than 56 million of these devices will be sold this year, providing consumers with the opportunity to talk to a machine that provides an ever-growing list of functions and services.

Wisely, broadcasters have jumped on board, developing “skills” that allow listeners and viewers to access all forms of content,  ... Read More

Stevenson named Young Professional of the Year

Posted On: February 12, 2018

Terry Stevenson

Terry Stevenson, Sales Manager at Seehafer Broadcasting in Manitowoc, was recently honored as the Young Professional of the Year by the Chamber of Manitowoc County.

Stevenson has been working at Seehafer Broadcasting as a sales representative since he graduated high school in 2003, working his way to become sales manager in 2014. He is a graduate of the WBA’s Walker Broadcast Management Institute as well as the Certified Radio Sales Management (CRSM) training from the Radio Advertising Bureau (RAB). Stevenson has been an active member of the WBA throughout his career, and most notably is a founding member of the WBA Young Professionals Committee.  ... Read More

WCOW-FM hosts nominated for ACM Personality of the Year

Posted On: February 9, 2018

A morning show team based in Sparta has been nominated by the Academy of Country Music for small market Radio Personality of the Year.

This is the second year in a row that Ben and Arnie from the Ben and Arnie Morning Show on WCOW-FM have been nominated for this award.

The show has also been nominated by the Country Music Association for Radio Personality of the Year the last two years. It’s also been named Best Morning Show three times in the WBA’s Awards for Excellence competition.

The ACM radio awards will be given out April 14 at a reception in Las Vegas.  ... Read More

President’s Column

Posted On: September 10, 2013

Michelle Vetterkind WBA President/CEO

I hope you all had a safe and joyous holiday season!  And….I’d like to extend very special thank you to those of you who made year-end donations to your WBA Foundation!


As a follow up to the article on the front page – we’re so excited about the new WBA Hall of Fame promotional spots! The idea stemmed from WBA Hall of Famer and WBA Foundation Board Member Bruce Grassman during the WBA/WBA Foundation Joint Board Meeting this past June. Bruce suggested we highlight the new home of the WBA’s Hall of Fame that we’re so proud of at the Milwaukee Hilton City Center and offer a means for Wisconsin’s Radio and TV stations to help promote the Hall of Fame throughout the state.  From there, discussion ensued and WBA Foundation Board Member Chuck Steinmetz graciously offered the services of his station to produce the spots.  Thank you to Bruce for a great idea and thank you to Chuck for giving us his On-Air Promotion Manager, Bill Chappie. I’m sure you’ll agree that Bill did a GREAT job for us!

While we anticipate stations being able to run these spots for years, we think the kick-off is most timely with the WBA’s Summer Conference taking place at the Milwaukee Hilton City Center this year where we will celebrate our Hall of Fame. NOTE: Airing these spots is completely voluntary (and this is NOT a part of the WBA’s NCSA/PEP program).   


Also, as we welcome in 2018, I’d like to take this opportunity to highlight a few of our events and deadlines that will be coming up in the next two months. You’ll find more detailed explanations of these items within this issue of the Wisconsin Broadcaster:

  • WBA Awards For Excellence deadline – Wednesday, Jan. 10 at 11:59 p.m. CDT – Please don’t wait until the last minute to enter. Plan to get it out of the way sooner rather than later. You’ll be glad you did.
  • Make sure to join us for the WBA’s Social/Digital Media and Young Professionals Sessions “What Can You Do on Social Media” and “8 Reasons Why YOU are the Future of Broadcasting (And One Reason You Might Now Be) and the WBA Social Reception on Tuesday, Jan. 30 and our Winter Conference/ State Legislative Day on Wednesday, Jan. 31. We really NEED you – especially for the State Legislative visits and the reception.  
  • 31 is the registration deadline for the WBA’s upcoming DC Trip taking place Feb. 28 and March 1. I think you’ll agree that there will be no shortage of Federal/FCC-related issues in 2018. This trip always makes an impact on our members of Congress.   
  • Is there someone you’d like to nominate for the WBA Hall of Fame or Local Broadcast Legends? If so, don’t forget that the nomination deadline for both is Feb. 15.

Have I mentioned lately that it’s never boring at your WBA? 

So here’s to a happy, healthy, and I might add prosperous (as that certainly doesn’t hurt) 2018!

Thank you, as always, for your time & support.

Chair: Get involved in the WBA

Posted On: February 15, 2018

It’s an honor to represent you this year as your WBA Chair!

I don’t have any magical formulas to share with you for prosperity or success, but I will use my first column to ask one thing of you and your staff this year: ENGAGE with your WBA.  Perhaps like you, I spent some of my early years as a Wisconsin broadcaster vaguely aware of the work being done by the Wisconsin Broadcasters Association. I attended some award galas and dutifully showed up for EEO seminars so I could claim license credit. Doug Kiel, himself a former WBA Chair and one of Wisconsin’s own broadcast treasures, encouraged me to get more involved. It didn’t take long for me to better appreciate the work WBA (and the WBA Foundation) was doing on our behalf. In an industry with challenges aplenty, your WBA is working daily to advocate for us so we can compete in a changing marketplace; train us so our teams are better prepared to conduct commerce and serve our communities and represent us so that others see and hear the important things we are doing in Wisconsin.

I assumed there were a few passionate people driving all this work, and I was grateful for their commitment to us.  Now, looking back, I realize that “those passionate people” must be us. You and me. Your staffs. Your colleagues. Your competitors. If you believe as I do, that our future is bright but comes with all manner of new challenges and opportunities, then I ask you to ENGAGE with your state association in a big way.

  • Come to our winter and summer conferences (…and bring a bunch of your people with you).
  • Attend the many workshops and seminars WBA provides.
  • Offer to serve on our board of directors or on one of our committees.
  • Support our primary fundraising mechanism, the NSA/PEP program, by running the spots on your stations in strong rotations.
  • Help us influence policy and law by lobbying with us on Legislative Days in Madison and in Washington, D.C.

I’m honored to be your WBA Chair this year, and I’m grateful that you hung with me this far in my first column. Please reach out to me (steve.wexler@scripps.com) or any of your WBA staff if you’d like to be more involved and more engaged. We need you, we value you, and I hope we can count on you to become part of those passionate people driving service and excellence on behalf of Wisconsin’s broadcasters.

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