Wisconsin Broadcasters Association

Webinar: 10 Key Takeaways from Techsurvey 2018

Posted On: May 18, 2018
Program Date: May 24, 2018

Jacobs Media’s annual Techsurvey is the radio broadcasting industry’s largest online survey. This year over 560 radio stations and 64,000 radio listeners participated.

Spend an hour with us to learn some of the key takeaways from the study, including:

  • How smart speakers are changing listening behavior
  • How listeners are using streaming audio and video services
  • The growth of podcasting
  • The credibility of radio contests
  • And the politics of radio – party preferences across all 14 formats

Presented in conjunction with The Conclave.  ... Read More

Video: Website Design for Broadcasters

Posted On: May 16, 2018

Seth Resler

The WBA and Jacobs Media are teaming up to bring members a video series aimed at helping stations build their digital strategies.

The third video titled “Web Design for Broadcasters” is available now in the WBA website’s Members Only section and in the videos section of the WBA app. The videos are produced by Jacobs Media’s Digital Dot Connector, Seth Resler.

Check back every two weeks through August to catch the next videos in the series. We’ll tackle topics like analytics, social media, podcasting, and mobile app strategies.

This is a FREE service from your WBA.  ... Read More

Webinar: It’s 6th Month Check-up Time: Do You Know Where YOUR Dollars Are?

Posted On: May 15, 2018
Program Date: June 12, 2018

Presented by Mark Levy, President Revenue Development Resources 
Wow!  Half the year is OVER. Hopefully you are running ahead of budget, but what about the rest of the year? Where will that money come from? We’ll review some sources of money you might be unpleasantly surprised is getting some of yours, and share with you some strategies and tactics you can use to win some of that money back! We’ll talk about some investments in YOU that you may want to make, some things managers do regularly that may cost their teams money, and what they might do instead,  ... Read More

Get help making the right hire

Posted On: May 15, 2018

How do you know you are hiring the right person for the job? Omnia Target Reports will help narrow the field when you are filling sales, engineering, IT or administrative posts. Get a sneak peek of a candidate’s natural job behaviors before investing valuable time, energy and money on training.

The Omnia Profile, our simple, yet amazingly accurate, behavioral assessment, provides you with the workplace aptitudes of candidates and employees.  It’s fast, just 10 minutes. It’s easy, no confusing questions or irrelevant multiple choice scenarios.

LEARN MORE

This service is available to you as a member of the Wisconsin Broadcasters Association.  ... Read More

Jowett Fellowship supports training for photographers

Posted On: May 14, 2018

The Rick Jowett Fellowship was established in 2017 by the Wisconsin Broadcasters Association Foundation to support educational opportunities for photographers and videographers who work in media in Wisconsin.

Recipients of the fellowship can use the grant for professional development in the areas of photography and videography. Applicants must specify how the funds will be used.

Potential uses include but are not limited to courses offered by the National Press Photographers Association, the Poynter Institute, or any accredited college or university.

This fellowship intends to award a total of up to $2,000 in grants annually to multiple recipients to cover part or all of the recipients’ expenses.  ... Read More

WBA Awards Gala photos available now

Posted On: May 14, 2018

Photos from the 2018 WBA Awards Gala are now available. You can view the photos below. Congratulations to all the winners. See you next year on May 4 at the Madison Marriott West for the 2019 WBA Awards Gala!

 ... Read More

Broadcasters recognized by Bucky Badger

Posted On: May 10, 2018

Broadcaster Bucky with Michelle Vetterkind

Wisconsin broadcasters are honored to be included in a public art display featuring Wisconsin’s own Bucky Badger.

Eighty-five life-size Bucky Badgers were unveiled in Madison this week, each designed on a unique theme, including Broadcaster Bucky.

Broadcaster Bucky was sponsored by NBC 15 (WMTV) and The CW and is located at the Warner Park Community Recreation Center in Madison.

“Bucky On Parade” runs through Sept. 12.  ... Read More

Get help making the right hire

Posted On: May 10, 2018

How do you know you are hiring the right person for the job? Omnia Target Reports will help narrow the field when you are filling sales, engineering, IT, or administrative posts. Get a sneak peek of a candidate’s natural job behaviors before investing valuable time, energy, and money on training.

The Omnia Profile, our simple, yet amazingly accurate, behavioral assessment, provides you with the workplace aptitudes of candidates and employees.  It’s fast, just 10 minutes. It’s easy, no confusing questions or irrelevant multiple choice scenarios.

LEARN MORE

This service is available to you as a member of the Wisconsin Broadcasters Association.  ... Read More

Column: We are the keeper of the message – Embracing digital sales

Posted On: May 10, 2018

Speed Marriott | Owner / CEO | P1 Learning
Registration Link: p1interactive.com

Why do so many broadcast sellers, I’m talking about great sellers, folks that have a deep understanding of the marketing model. Why do they tend to avoid selling digital? I assume that it can be summed up with the age old “fear of the unknown.”  I don’t fully understand the concept; therefore, I choose not to play.

Because of this fear factor, many of us in the industry have developed an “us” versus “them” mentality. In fact,  ... Read More

WBA ramping up for busy season

Posted On: May 2, 2018

Michelle Vetterkind

Spring is (finally) here and your WBA Team could not be happier! I’m sure many of you (especially you Wisconsinites) feel the same way!

This is, without a doubt, it’s one of our busiest seasons at your WBA.   

Let me highlight a few of upcoming events:

Wisconsin Army National Guard

Vetterkind with Wisconsin Army National Guard Recruiting and Retention Capt. Mike Olson and Battalion Commander LTC Dean Nemecek

I recently had lunch with Recruiting and Retention Capt. Mike Olson and Battalion Commander LTC Dean Nemecek from the Wisconsin Army National Guard.

We, and they, are so pleased with the renewed partnership at the National Level – and we all so appreciate the support that you, our valued members, have provided for the Army National Guard with our NCSA/PEP Program. 

Our Guard friends are also in the process of making visits to several Wisconsin stations. We so appreciate the support you’ve shown them. I know they have certainly enjoyed your hospitality. 

You’ll be seeing many of our Wisconsin Army National Guard friends at the upcoming WBA Awards Gala and the WBA Summer Conference.  Please join us in making them feel welcome!   

Awards Gala

What can I say? Record entries (and it’s looking like record attendance as well). It’s going to be a GREAT night! Do you have your Kentucky Derby outfit yet? I do! My goal for the night is to not hit my co-host, Steve Wexler, in the head too many times with my hat!

Jowett Fellowship

Don’t forget that applications for the (first ever) Rick Jowett Fellowship are due on June 1.

We’re tremendously proud of this Fellowship in honor of our friend and are most appreciative of everyone who has contributed to the Jowett Fellowship fund. We’ve also had several multi-year pledges. If you’d like to contribute, just let me know!

Summer Conference

This year’s WBA Summer Conference is shaping up to be one of our best ever! If you haven’t signed up yet, please do so now! I’m sure you’ll agree the Conference Committee did a wonderful job with the agenda. We’re thrilled to have NAB President and CEO Gordon Smith joining us and we’re also looking forward to the debut of The Toolbox! The WBA Young Professionals have done a great job with planning this one-day event that will take place on Friday following the conference. Make sure to show your support by sending the Young Professionals at your station. You’ll be glad you did!

Hall of Fame Inductees and Local Broadcast Legends

Referring to two proud highlights of the events, please join me in congratulating our 2018 WBA Hall of Fame Inductees:  Tom Koser, Chris Lytle, Bob Smith, and Gary Timm and our Local Broadcast Legend Award Recipients: Kathy Keene, Margaret Neader, John M. Wadd, and Jeff Wagner.

I look forward to seeing you (and celebrating with you) in June at the Hilton Milwaukee City Center in downtown Milwaukee. It’s most fitting as the hotel is also the home of the WBA’s amazing Hall of Fame display. You definitely won’t want to miss it!

Primary Debates

And….of course, our debates! While your WBA Foundation has a rich and proud history of offering debates for the gubernatorial and U.S. Senate elections in the general elections for over 30 years, we’re excited to venture into hosting debates for the primaries this year. The Democratic candidates for governor will debate Friday, July 13 at 7 p.m. in Madison. The Republican candidates for U.S. Senate will debate Saturday, July 21 at 7 p.m. in Wausau. WBA Hall of Famer Jill Geisler will moderate both debates. The general election debates will be scheduled at a later date.

 

I look forward to seeing many of you over the next couple of months (and some of you, multiple times)!

Your WBA Team is well aware that we’re blessed to have such tremendous member participation! Please know that we don’t take it (or you) for granted.

Thank you, as always, for your time & support!

Engage with interns and up-and-coming broadcasters

Posted On: April 20, 2018

TV was going to replace radio. FM was supposed to replace AM. Tapes would supplant records. 8-tracks would kill tapes. Cable would end television. Later, satellite would be the end of terrestrial radio. And today, digital audio and video is predicted to foreshadow the end of free, over-the-air television and radio.

Of course, none of this turned out to be true.

Instead, broadcasters adjusted and revised business strategies to meet consumers and advertisers where they are: on the air, online, and over numerous digital platforms.

None of the tremendous technology and media advances over the past 50 years should scare us. In fact, they ought to energize and stimulate our thinking, propelling us forward to innovate and create new ways to reach our audiences on behalf of our advertisers.

What does scare me, however, is our inability and/or reluctance to recruit, train, promote, and encourage young people to become part of our industry.

Perhaps like you, I had the broadcast “bug” when I was a kid. I created a “faux” radio station in my room in my folk’s house in Shorewood, Wisconsin when I was 14 years old (“WEXL, We Excel In Music!”). I rode my bike to Journal’s WTMJ when I was 17 years old and asked if I could be on the radio. I was told “no”, but was invited to meet radio personality Jonathan Green, who asked me to hang around, answer the phone, get his coffee, and learn all about broadcasting. That was the beginning of a journey that would take me from unpaid intern to the head of the radio division.

If an intern showed up in your lobby today and expressed interest in TV or radio, what response would they get? Would someone come out and talk about our business and potential opportunities with them? More to the point, are young people interested in our business in the first place?

As I think about the WBA’s many outreach programs and activities, I find the work we do with students the most inspiring. At the recent Student Seminar, I met many young energetic and talented students eager to talk about careers in media. Many of them were lured by on-air positions and some even seemed surprised to hear about the many opportunities in production, sales and marketing, and promotion.

I hope you’ll support these efforts, including the Young Professional’s “Toolbox” one-day seminar on June 22, right after our summer conference in Milwaukee. New initiatives like this one, in addition to Ken Beno’s work with students across the state, help position our industry as forward-thinking and relevant to a new generation of broadcasters.

In your own stations, I hope you’ll actively engage with interns and up-and-coming broadcasters so they can hear from you how rewarding, challenging, and fulfilling our industry can be. I am going to recommit myself this coming year to become more active in these efforts in my own company and within our own WBA.

Media technology will continue to evolve, bringing with it new challenges and opportunities as audiences seek new ways to consume our content. Let’s make sure there is a new generation of young broadcasters excited and prepared to welcome them to our changing business in the years to come!

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Bill Hurwitz, Hall of Fame Inductee 2017

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