Wisconsin Broadcasters Association

Weekly Radio Addresses encourage voting

Posted On: October 23, 2020

This week’s Weekly Radio Addresses from Wisconsin’s Capitol are focused on the importance of voting. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics:

— Sen. Howard Marklein in this week’s GOP radio address encouraged Wisconsinites to update their voting records and make plans to cast a ballot. 

“The November 3, 2020 election day is upon us and it is your civic duty to cast your ballot to elect our next president, vice president and legislators,” the Spring Green Republican said.

The deadline to request an absentee ballot is Thursday at 5 p.m.  ... Read More

WWIS launches ‘People Helping People’ campaign

Posted On: October 22, 2020

WWIS Radio in Black River Falls is promoting small town pride with its “People Helping People” campaign.

Through the rest of the year, the stations are promoting reminders to local communities of what small business do for the area. In partnering with local businesses, WWIS Radio is helping promote small town America with giveaways, a drive thru trick-or-treat event, coloring contests, a scavenger hunt, holiday meal giveaways, and more.

“The primary reason for this campaign is because this year has been defeating for so many people and businesses,” wrote General Manager Mary Gerdes. “Our hope is that by running this campaign people have something to look forward to that is fun and exciting for the community and businesses.”  ... Read More

Station helping address pandemic-related hunger

Posted On: October 21, 2020

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A radio station in Green Bay is teaming up with partners to help feed those facing hunger because of the COVID-19 pandemic.

101WIXX is working Feeding America Eastern Wisconsin and Associated Bank to provide 101,000 meals for Wisconsin families in need.

According to statistics provided by Feeding America Eastern Wisconsin, the number of food-insecure people in Wisconsin is up by 36 percent, affecting an additional 200,000 people, including 77,110 children. Forty percent of people accessing food pantries supplied by Feeding America Eastern Wisconsin are first-time visitors.

“We realize what a significant impact the pandemic has had on the hunger situation in Wisconsin and we felt compelled to help,” said Corey Carter,  ... Read More

WISN-TV hosts community policing panel

Posted On: October 19, 2020

WISN-TV in Milwaukee hosted a panel discussion about the intersection of community and policing during the Social Justice Summit 2020.

The station collaborated with Nō Studios to bring together a diverse and dynamic panel for “The ‘Project CommUNITY Special: A Panel on Community and Policing” which aired Friday. The program was aimed at advancing a critical conversation about local and legislative solutions for building a more constructive relationship between law enforcement and marginalized communities.

“From those who enforce the laws to those who are impacted by them – this panel amplifies voices who all seek a similar outcome,” said Jan Wade,  ... Read More

Broadcasters join ‘Stop the COVID Spread’ Coalition

Posted On: October 19, 2020

Your WBA has joined a coalition of Wisconsin groups calling on Wisconsin residents to stop the spread of COVID-19 across the state.

The “Stop the COVID Spread!” coalition is launching its first ad campaign with an urgent message to about the crucial need for preventative measures to stop the rapid spread the virus.

Former Wisconsin Governor, United States Secretary of Health and Human Services, and current University of Wisconsin System President Tommy Thompson encourages Wisconsin residents to stay safe in the ad, alongside students from the University of Wisconsin System schools. The University of Wisconsin System is one of the members of the recently launched “Stop the COVID Spread!” coalition.  ... Read More

Weekly Radio Addresses discuss response to unrest in Wauwatosa, fighting COVID-19

Posted On: October 16, 2020

This week’s Weekly Radio Addresses from Wisconsin’ Capitol discuss the response to this week’s unrest in Wauwatosa and the push to fight the COVID-19 pandemic in Wisconsin. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics:

— Sen. Dale Kooyenga in this week’s GOP radio address commended the Wauwatosa Police and the Wisconsin National Guard for their response to unrest in the city that captured national headlines.

After “a mob targeted storefronts and people’s homes,” in Wauwatosa, the Brookfield Republican said he saw the damage firsthand.  ... Read More

NEW DATES: Broadcasters Clinic

Posted On: October 15, 2020
Program Date: September 8, 2021

The dates for the 2021 Broadcasters Clinic are being moved up to because of the scheduling of the NAB Show in October next year.   The 2021 Broadcasters Clinic will be held Wednesday, Sept. 8 through Friday, Sept. 10 at the Madison Marriott West in Madison.   We can’t wait to see you there!   Come back for more information as it becomes avaialable.

Ajit Pai visits Broadcasters Clinic

Posted On: October 15, 2020

FCC Commission Chair Ajit Pai appeared at the Virtual Broadcasters Clinic on Wednesday to talk about issues at the FCC and take questions from broadcast engineers from around the country.   The three day conference is wrapping up today and covered topics including:

  • –NAB Technology Update
  • –Implications of new cloud technology
  • –Working from home
  • –Preparing for new equipment and facilities
  • –FCC regulatory update
  • –The Internet at 50
  • –TV Repack recap
  • –Solo transmitter visits
  • –ATSC 3.0 and cloud delivery of ATSC 3.0
  • –Near field drone measurements of broadcast antennas
  • –What technology advances are in store for the future?
  •  ... Read More

Sullivan joins NBC 15 morning show

Posted On: October 12, 2020

Erin Sullivan joined the NBC 15 (WMTV-TV) team Monday as a weekday anchor and reporter for The Morning Show. She will work on the “News Now” desk, following breaking news updates.

Sullivan comes to Madison from Joplin, Missouri where she worked at the NBC affiliate KSNF for more than three years. There, she worked as a reporter, weekend anchor and most recently a morning/noon anchor.

Born and raised in Littleton, Colorado, Erin is no stranger to snowy winters. She graduated with her bachelor’s degree in Broadcast Journalism and Communications from the University of Colorado at Boulder in 2017.  ... Read More


Linda Baun’s dedication will leave permanent mark on your WBA

Posted On: September 9, 2020

Michelle Vetterkind WBA President & CEO

To say that it’s difficult to summarize all the ways in which our Linda Baun has left her mark on your WBA is an understatement…

Lin has given 14 years of dedicated service to your WBA. She’s earned her reputation for her dedication to broadcasting, amazing work ethic, and boundless kind-heartedness. She put in countless hours working to make life easier for you and your fellow WBA members. She worked behind the scenes making our events exceed your expectations, and always, always added her own touch to make events a little extra special.

Lin’s work touched so many events and services offered by your WBA. In particular, she threw her whole self into the WBA Student Seminar, the WBA Awards for Excellence, the WBA Awards Gala, and the Broadcasters Clinic. At the WBA Gala, you could spot her in her dress and headset making sure everything was running smoothly and no one missed a cue. At the Broadcasters Clinic, she was always meeting with attendees and exhibitors and never (ever) missed the chance to hand out lunches to the exhibitors to make them feel appreciated. As I’m sure you’ll agree, these events will simply not be the same without her.

You can read more about Lin here.

Lin, our dear friend – thank you isn’t enough. We will miss you more than you know. You will ALWAYS be a part of the WBA Family!

Broadcasters Clinic going virtual

Your WBA’s award-winning Broadcasters Clinic event is returning this year as a virtual event, and we’re excited to have FCC Chairman Ajit Pai making an appearance! It’s still three days: Oct. 13-15 and will still bring together the best and brightest on the topics broadcast engineers need to know about. You can learn all about the online event here.

New bylaws adopted

Thank you to all the WBA member stations who participated in the process of adopting changes to the WBA bylaws. It was a prolonged process because the summer membership meeting had to be canceled; that said, we are so grateful to all the station managers who studied the changes and sent in their consent forms. Read more here.

Have you listened to the Bob Barry podcast?

You should! And you should subscribe so you can catch new episodes every Wednesday. WBA Hall of Famer Bob Barry is unearthing some of his most interesting celebrity interviews from his decades on the air in Milwaukee. He recently published interviews with Buffalo Bob, Rodney Dangerfield, Gene Pitney, Tina Turner, and Phyllis Diller. The podcast is published by your WBA Foundation with support from WBA Hall of Famer Terry Baun. You can find the most recent episodes and links to subscribe here.

Valuable (and FREE) one-on-one digital consultations

We recently gathered testimonials from some of your fellow WBA members who’ve taken advantage of free one-on-one digital strategy consultations we offer from Seth Resler from Jacobs Media. Here’s one quote:

“It was awesome! Not only did Seth give us great feedback on our website, he also helped us with our strategies and making them more concrete and quantifiable.”

Seth is available to help your stations talk about your digital strategies, whether you’re just getting started on digital platforms or if you’re trying to figure out how to shift strategies to address changes in the market or curveballs like the pandemic. Interested? Contact Kyle Geissler.

The ongoing pandemic and upcoming election season will no doubt keep the pressure on you and your operations. Please know that your WBA is here to help. You know about all the services we offer (see page 10) , and you know that your WBA is YOUR Go To Resource – but these days we sometimes hear from members who simply need to talk…..and we’re here for that as well. We’re so very proud of the work you do for Wisconsin. As always, stay safe. Stay healthy. We need you!

Broadcasters step up during unbelievable times

Posted On: July 7, 2020

What a tremendous job Wisconsin Broadcasters have done during the pandemic. I think it is safe to say virtually every radio and TV station participated in or produced their own community events to help residents.

Midwest Communications in central Wisconsin teamed up with WAOW-TV recognizing hometown heroes. Many stations assisted local businesses, some offering free advertising by encouraging businesses to call in to their morning shows to talk about what was going on at their business. That was just part of what WBEV and WXRO did in Dodge County. They also had a community dance party on March 28. Mid-West Family Broadcasting in Madison hosted a free webinar to help local businesses coping with the economic downturn. And of course, “Jump Around,” on Saturday afternoons had the entire state jumping in their driveways, patios, and yards. A brief respite from the times.

You will find a list of recent events and programs that Wisconsin broadcasters did to better their communities on page 7 and you can find the complete list here.

The Economics of Broadcasting

Unfortunately, many people were furloughed or terminated during the pandemic. Many of the broadcasters that I have talked with participated in the Payroll Protection Plan. If they had furloughed anybody, they have brought everybody back. Also, they all spoke very favorably about the PPP.

Hopefully, business will return to normal and there will be no new layoffs or terminations. When will the business return? It could be well into 2021. So many events have been canceled and will not return until next year, like fairs, concerts, and sporting events.

If you have ideas that have made up some of this lost revenue, please share with the WBA so we can pass them on to our members.

Chris Bernier, Chair, WBA Board of Directors


2 new members named to Young Professionals Committee

Posted On: October 26, 2020

The WBA’s Young Professional Committee is welcoming two new members from different parts of the state.

Kristen Shill is the News Director at WQOW-TV in Eau Claire. She began her career there in 2013 as an intern and has since held numerous titles: audio board operator, multimedia journalist, evening producer, assignment manager, and assistant news director. She was named news director in April 2019.

Shawni Smith is the Director of Marketing at Good Karma Brands Milwaukee, which is comprised of four radio stations: ESPN Milwaukee (94.5 ESPN and 540 ESPN), Newsradio 620 WTMJ, and 101.7 The Truth. She also manages the Tundra Trio houses, three rental properties in Green Bay, and the Wisconsin Sports Awards. She oversees the stations’ marketing strategy and initiatives. Last year, Shawni was recognized as one of Radio Ink’s 30 and Under Superstars.

Shill and Smith will join the committee as it continues work on its mentorship program, The Toolbox, its monthly newsletter, and numerous other initiatives to help young professionals in broadcasting.

YP Corner: Understanding your insurance benefits

Posted On: October 20, 2020
Heather Poltrock
Heather Poltrock

Chances are you’ve received an email or two about your company’s open enrollment for benefits. I wanted to share some info about an option you may have that financially could offer a large benefit.

Hospital indemnity insurance? You either know exactly what that is, or you’ve never heard of it.

In a nutshell, it’s supplemental insurance that pay for the costs of a hospital stay. The provider will issue you a check, and honestly you can use the money for anything.

In 2017, our company sent out some info about the policy. Since I was newly pregnant at the time, and knew a hospital stay was in my future, I signed up. Following the birth of my son I submitted an itemized receipt for my stay and was sent a $600 check. Last year, same scenario. Although this time, our company switched providers and the benefit amount changed and received a $1,200 check. If you’ve ever had baby, you know this isn’t exactly ‘free money’ but it definitely helps.

For me, each policy was between $6-10 per paycheck. So financially, it was a smart move.

But beyond this item, make sure you understand what your company is offering so you don’t over-insure or short yourself on coverage.

Pandemic could change holiday shopping

Posted On: September 30, 2020

Heather Storm

While we know COVID will have an impact on holiday shopping and Q4 revenue, the how and why of that impact will remain to be seen. Morning Consult suggests that the pandemic may be the end of in store Black Friday shopping.

Heather Storm
Woodward Radio Group, Appleton
heather.storm@wcinet.com

Broadcasters bring people together

Posted On: September 29, 2020

We as broadcasters have a responsibility to our community and to our listeners and viewers to continue to engage and provide accurate news and information along with a source of entertainment that fits into their daily lives. Our communities and our audience members put their trust in us enough to invite us into their homes, workplaces, and daily commutes.

Now more than ever as we navigate these unique times, radio has the opportunity to bring people together. During a time when schedules are ever-changing and in-person connection is no longer consistent, listeners and viewers feel an emotional connection to their favorite broadcasting personalities and find normalcy in their favorite programming.

I feel truly blessed and honored to be a part of such a vital industry, and I encourage us all to continue to remember the people and the communities at the heart of it.

Terry Stevenson
Seehafer Broadcasting, Manitowoc
terrystevenson@me.com

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