Latest Association News

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    Jablonski to lead QueenB Radio

    QueenB Radio has named Sarah Jablonski general manager, effective immediately. Jablonski brings more than 35 years of broadcast experience. Most recently, she served as director of sales at Gray Media’s WSAW-TV in Wausau, with earlier roles in regional and national sales, account management, marketing, and promotions. In 2025, the organization she led achieved 102 percent…

  • WBA Awards tip: Be sure to coordinate on shared content

    Sharing creative content is smart strategy. It’s how sister stations leverage time and talent. Why have four different people at four different stations in the same company working on a severe weather promo or a series of in-depth candidate profiles? Collaborating makes sense. When it comes time to submit your entries for the WBA Awards,…

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    Five things to do now to prep for 2027

    The gales of November are upon us again, which means strategic plans for 2027 are picking up. In recent weeks alone, the broader media landscape has seen big layoffs at Netflix, the consolidation of Warner with Paramount, and a surging creator economy. The stations that move forward will match their unique strengths to these trends.…

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    Terry McHugh retires after 40 years in local TV

    After more than 40 in local television, and 21 years at WEAU-TV in Eau Claire, Terry McHugh is retiring as Vice President and General Manager. “My career here in Eau Claire, it’s always been about community and our staff,” McHugh said. As the leader of a news organization that served the Chippewa Valley and western…

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    Spread the word about WBA Student Forum at Lambeau Field

    Oh, that perfect line. Journalists crave it. So do novelists, poets, and playwrights. Broadcasters too. Jeff Levering found it. “The Brewers win the pennant! OH MY GOD, the Brewers win the pennant!” Levering’s statewide Brewers Radio Network call sent chills, and not just because of the excitement of the moment. Many saw it as an…

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    Mauston radio station honored for rural advocacy

    Mauston radio station WRJC and its owner, Jim “Murph” Murphy, were recently given the Rural Advocacy Award from the Wisconsin Rural Schools Alliance. The nomination came from Mauston Schools Superintendent Joel Heesch who said the station is a “champion, a shield, and a voice for rural education in Juneau County.” The citation for the station…