Wisconsin Broadcasters Association

Graduates should get involved in their communities

Posted On: April 19, 2019
Amy Pflugshaupt
Amy Pflugshaupt

May is a month filled with pomp and circumstance. Diplomas are handed out, families are snapping photos with their grads in cap and gown and students are celebrating the end of homework, quizzes, and exams. But what’s next? 

For many grads, it feels like the hardest part is now behind them. Young adults are excited about the endless opportunities. And then reality sets in. 

Students leave the comforts of college only to find themselves feeling lost and alone in a new city that is typically quite far from family and friends. Finding ways to adjust can be intimidating and something four years of college doesn’t necessarily prepare you for.  ... Read More

Elevate your mobile game with push notifications

Posted On: April 19, 2019
Bob Kernen
Bob Kernen

The smartphone is the most transformative device in our media lifetimes. Today, listeners and viewers have continued access to all forms of content, while eating, working, driving, and yes, sleeping. But the smartphone can do more than simply make content available to audiences – push messages can activate the audience by alerting them to breaking news, contests, guests, or other events happening at that moment and move the audience immediately to your station. In other words, push notifications are a power tool and can make a huge impact on your station’s success.

Push notifications are brief messages or alerts that look like text messages that are sent to the user’s lock-screen notification panel through your station’s mobile app.  ... Read More

Stations could face fines for not activating online public file

Posted On: April 18, 2019

As of March 1, 2018, all radio and television stations were required to transition their public inspection file to the Federal Communications Commission’s (FCC) online public file system. However, despite the year-old deadline, a substantial number of broadcasters have not yet activated their online public file or have failed to keep their public file up-to-date.

These stations are at risk of substantial FCC fines. While the FCC has emailed warning notices to some stations, we strongly urge you not to wait for an FCC notice. Stations should immediately confirm that they are complying with the FCC’s rules.  ... Read More

4 to be inducted into WBA Hall of Fame

Posted On: April 16, 2019

The Wisconsin Broadcasters Hall of Fame was created in 1989 to honor broadcasters that have devoted a minimum of 15 years to the broadcasting industry including a minimum of 10 years as a Wisconsin broadcaster. The award recognizes an individual’s history of exemplary leadership in community and statewide service as a broadcast professional.

The first 12 members of the Hall of Fame were inducted during the 1989 WBA Summer Conference. Since 1989, 144 outstanding broadcasters have been honored with Hall of Fame inductions.

Inductees are chosen each year from nominations by WBA members, family members and friends.  ... Read More

4 to be honored as Local Broadcast Legends

Posted On: April 16, 2019

Four Wisconsin Broadcasters have been chosen as WBA Local Broadcast Legends and will be recognized during the Keynote Luncheon at the WBA Summer Conference at the Osthoff Resort in Elkhart Lake on June 13.

The Wisconsin Broadcasters Association Local Broadcast Legends Award was established in 2015 under the direction of Bruce Grassman, owner/president of Results Radio. The Local Broadcast Legends Award is a great honor and recognition for individuals that work behind the scenes and within their communities fulfilling the commitment broadcasters have made to serve their local communities. They are individuals who exemplify localism. This award is a means to extend recognition of these individuals beyond their local communities.  ... Read More

Dalessandro named WKLH afternoon host

Posted On: April 12, 2019
Karen Dalessandro
Karen Dalessandro

Milwaukee radio personality Karen Dalessandro is taking the afternoon host position at WKLH where she’s been working part-time since late last year.

She will be on the air 3-7 p.m. weekends and will also have a weekend show.

Dalessandro left WKTI in Milwaukee in October when it changed formats.  ... Read More

Wisconsin Statewide Tornado Drill Postponed to Friday, April 12

Posted On: April 10, 2019

Wisconsin’s statewide tornado drill will be delayed until Friday, due to the potential threat of severe thunderstorms, hail, or tornadoes in southern Wisconsin on Thursday. 

After consulting with our partners at the National Weather Service (NWS) and Wisconsin Broadcasters Association, Wisconsin Emergency Management said a decision was made to postpone the statewide tornado drill originally scheduled for Thursday, April 11 to the alternate date of Friday, April 12. The decision was made to prevent any confusion that may occur if the NWS needed to issue any real warnings for severe weather threats. Wisconsin planned to postpone the statewide drill when the potential threat of severe weather exists.  ... Read More

‘Help for the Homeless’ drive raises $406,000

Posted On: April 9, 2019

The Family Radio Network (WEMY/WEMI/WGNV/WSTM) collected $406,000 worth of hygiene and cleaning products during its “Help for the Homeless” drive. The donations were collected in 15 northeast and central Wisconsin communities for 89 crisis agencies serving those communities.

In its 27th year, “Help for the Homeless” donations have provided more than $3.3 million worth of hygiene supplies to local crisis programs and those they serve. The goal of the drive is to supply a year’s worth of products to each agency.

The Family works with area homeless coalitions, inviting people to donate hygiene and cleaning items to their local crisis programs to help them direct their limited funds to provide qualified staff,  ... Read More

WBA on hand for NAB Show

Posted On: April 8, 2019
NAB President Gordon Smith
NAB President Gordon Smith

The WBA is in Las Vegas this week for the annual NAB Show. Check out the photos below and check back for more photos throughout the week.

NAB President Gordon Smith
NAB President Gordon Smith

Alan Alda

Alan Alda

Recognizing Tom Taylor
Recognizing Tom Taylor

 ... Read More

Winter can’t stop YOU, our Wisconsin broadcasters

Posted On: March 11, 2019

Michelle Vetterkind WBA President & CEO

We’re proud to say that you, our valued Wisconsin broadcasters, haven’t let this winter’s extreme cold and unrelenting snow slow you down. Our member stations are certainly working hard to keep your listeners and viewers safe while at the same time getting your messages to elected officials on the state and federal level.

We’re grateful for all of our broadcasters who came to the WBA’s 2019 “Polar Vortex” Winter Conference despite the bitter cold that struck during the event. While most of the State Legislative Day appointments set for that day were cancelled, our broadcasters have been working hard to make new appointments and have even met many state lawmakers in your own studios. Read more here.

Before we even got off the ground to visit our federal lawmakers in Washington D.C., we got word that four of them had already joined a bipartisan group of more than 120 Members of Congress in signing on as ORIGINAL sponsors in supporting the Local Radio Freedom Act.  Please join me in an extra special thank you to Ron Kind (D-WI-3), Glenn Grothman (R-WI-6), Sean Duffy (R-WI-7), and Mike Gallagher (R-WI-8).  Since then, Sen. Ron Johnson has also signed on. Read more here.

Overall, it was a great trip as our broadcasters had productive meetings with our Members of Congress and their staff members. Read more here.

Back in Wisconsin, I’ve also been joining other members of the Coalition to Repeal Wisconsin’s Personal Property Tax. The broad coalition of 51 organizations, including your WBA, has been meeting with lawmakers about (additional) reform or repeal of the personal property tax during this coming legislative session.  Amongst many others, we recently met with Rep. Howard Marklein, Sen. Duey Stroebel, and Rep. Bob Kulp.

Congratulations to all the students who were recognized with awards and scholarships at our WBA  Student Seminar.  Thank you to all the educators and volunteers who make this annual event such a huge success!  And…an extra special thank you to your WBA Team (Linda, Liz, and Kyle) for their hard work, as well.  Find the list of winners here. Read more about Student Seminar here.

A few more important notes to highlight:

–Your WBA Awards Gala is getting an early start this year.  Taking member feedback into account, the reception begins at 4:30 and the awards program will begin promptly at 5:30. Registration is open on the WBA website. Hope to see you there! 

–The annual EAS Live Code Test is set for April 11. You should have already received information about that via email. Read more here.

Finally, our very successful WBA Walker Broadcast Management Institute will take place April 2-4 on the UW-Madison campus. The Institute, which is in its 22nd year, is the first of its kind to be sponsored by a state broadcasters association. I would like to extend a heartfelt thank you to Joan Gillman, who has coordinated the program since its inception.  We’re grateful that Joan really likes us and, despite her Emeritus status at the School of Business, UW-Madison, she’s willing to continue to work with us on the program, securing top-notch sessions and speakers each year. Make sure to register early for next year’s Institute.

It’s been an exciting 2019 so far, and there’s much on the horizon. Stay warm and think spring!

Most powerful medium ever invented

Posted On: March 8, 2019

I look forward to the opportunity to serve the Wisconsin Broadcasters Association as your Chair this year. I have been blessed to work in the broadcast business for the bulk of my career and I have been fortunate to not have to leave the state to do it. Through my involvement in the WBA I have developed my most cherished business relationships. It will be tough to follow in the footsteps of Steve Wexler, but I will do my best.

Every broadcaster within the borders of this fine state is selling some type of digital products along with their traditional offerings to help grow our advertisers’ businesses. All broadcast content providers are using their airwaves AND digital products to inform and entertain. These digital vehicles allow us to reach our viewers and listeners at anytime, anywhere. They allow us to develop relationships with our customers and our customers’ customers that were unimaginable years ago. But here is what irks me…when a client says, “I’m shifting my money to search.”  Really, a business operator thinks he or she can grow business on search alone? Please!

I heard the best quote from Jay Baer, an award winning author, speaker, and trainer who has helped the world’s most iconic brands improve their digital marketing and customer experience.  He said, “People talk all the time about local search and how important it is, and it is. But here is the key truth: Google, and any other search engine for that matter, can’t create demand. It can only fill demand that already exists. Here is something that nobody has done in history: Nobody ever goes to Google and says, ‘I don’t know, just surprise me.’ People search for things they are already interested in. So yes, digital is important. Search is important. But traditional is equally, if not more important because something has to create demand that people search for.”

Furniture is organized around TVs in the family room. Radios are in the middle of the center console in vehicles. We have the big sticks in the sky to distribute our programming and our clients’ messages from one to many. Broadcast TV and radio remains the most powerful advertising mediums ever invented to efficiently and effectively create demand for our customers’ products. Don’t let your clients spend a disproportionate amount of their budget on the bottom end of the sales funnel. For years to come, our bread will be buttered by creating demand for products and services for those advertisers we serve. Let’s not forget that!

-Steve Lavin
WBA Chair

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