Wisconsin Broadcasters Association

Unleash your broadcast, digital sales success

Posted On: September 18, 2019
Gary Moore
Gary Moore

Today’s advertising and marketing selling environment can be unkind to sales veterans, vicious to rookies, and harsh to every broadcast seller who fits in-between. Local Broadcast Sales’ president, Gary Moore, recently hosted a webinar to motivate, encourage, and challenge every broadcast and digital seller with this fast-paced session. Come away with practical ways to unleash real value to what you do for your station, advertisers, and prospects. 

The webinar recording and slides are available to WBA member here.

Many other archived webinars are available for WBA members to view here.  ... Read More

News director testifies in favor of police body cameras bill

Posted On: September 17, 2019

WISN-TV News Director Ben Hart testified Tuesday in favor of a bill that would set standards for Wisconsin law enforcement agencies that use body cameras.

WBA President and CEO Michelle Vetterkind introduced Hart at the Senate Committee on Judiciary and Public Safety public hearing on SB50.

Read Hart’s testimony [PDF] Watch the testimony below.

Hart served on the Legislative Study Committee that drafted the bill. The study committee included representatives of law enforcement, the legal community, and lawmakers who supported two different body camera bills during the previous legislative session.  ... Read More

EEO credit available by supporting WBA Foundation Scholarship

Posted On: September 17, 2019

Close up of old English dictionary page with word scholarship

Your WBA can help you earn non-job vacancy specific menu option initiative credits for EEO compliance through support of WBA Foundation scholarships.

The scholarships are offered to worthy students on an annual basis. The application process is currently underway with a deadline of Nov. 1.

To obtain one full “Menu Option Initiative” credit per two year period, each SEU should:

1) Once every two years –  donate to the Foundation (earmarked for scholarships) a minimum of $100 for radio SEUs with one or two stations, a minimum of $200 for radio SEUs with three or more stations,  ... Read More

WYMS names Jaffer PM drive host, promotions coordinator

Posted On: September 16, 2019
Ayisha Jaffer
Ayisha Jaffer

Ayisha Jaffer is the new afternoon drive host and promotions coordinator for 88Nine Radio Milwaukee (WYMS-FM).

Jeffer is a former artist manager and radio DJ. Starting Monday she will host the station’s weekday afternoon on-air shift. As promotions coordinator, Jaffer will book the station’s weekly 414 Live on-air performance show featuring Milwaukee artists (5:30 p.m. Thursday), DJ and host station events and represent the station at partner events and concerts.

“When I think of Milwaukee success stories, I think of Ayisha,” Program Director Jordan Lee said. “Born and bred here in Milwaukee, she’s traveled the world and worked with some of the coolest artists in contemporary music.  ... Read More

Utnehmer to sell stations, sites to Mazur

Posted On: September 16, 2019
Roger Utnehmer
Roger Utnehmer

Roger Utnehmer is selling Nicolet Broadcasting, which includes five radio stations and two websites, to Bryan Mazur.

Mazur is the sales manager for Nicolet Broadcasting. The sale includes WBDK, Algoma; WRKU, Forestville; WRLU, Algoma; WSBW, Ephraim; an HD translator station, DoorCountyDailyNews.com, and DoorKewauneeHighSchoolSports.com.

Utnehmer worked in broadcasting in Wisconsin for 42 years and is a member of the WBA Hall of Fame. He plans to retire when the sale closes in December.

In retirement, Utnehmer wants to work with radio stations and the Wisconsin Institute for Public Policy and Service to create student journalism programs for high school students.   ... Read More

Educational Support Grants total $3,000 in 2019

Posted On: September 16, 2019

The WBA Foundation has awarded three grants totaling $3,000 under its Educational Support Grants Program for 2019. Grants of $1,000 each for three schools were approved by the Foundation Board at the WBA/WBA Foundation Joint Board Meeting in June:

  • UW-Green Bay
  • UW-Madison
  • UW-Oshkosh

The Educational Support Grant Program was created by the WBA Foundation in 2000 to award up to $10,000 annually to assist non-profit college and technical school broadcast education programs in acquiring equipment, hardware, software and/or other teaching materials that are necessary to conduct broadcast education programs and promote careers in broadcasting.  ... Read More

Hermanson joins Mid-West Family in Madison

Posted On: September 16, 2019
Shar Hermanson
Shar Hermanson

Shar Hermanson has been named local sales manager for Mid-West Family Madison.

Hermanson is a sales veteran of more 21 years with radio, billboard, promotion, and digital sales experience. 

“We are excited to welcome Shar to our team,” said Sales Manager Jerad Clark.  “Her skills and experience as a sales person and manager will be a great addition to Mid-West Family Madison.” 

Hermanson will oversee the sales team for Magic 98 (WMGN), the Resistance (WRIS), 93.1 Jamz (WJQM), and La Movida (WLMV).

“I’m thrilled to be back in Madison,” Hermanson said. “It’s exciting to be a part of such a dynamic team that is so focused on building,  ... Read More

Quincy stations to host telethon for farm relief

Posted On: September 13, 2019

A group of TV stations in Wisconsin are hosting a telethon to help family farmers.

Quincy Media stations (WKOW, WAOW, WXOW, WQOW and KBJR) will hold the telethon Sept. 20 to help farmers with the effects of corporate consolidation, a multi-year downturn in the U.S. agricultural economy, rising production costs, diminished crop yields from extreme weather this spring and market disruptions due to trade wars.

The stations are teaming up with Farm Aid to host the live 18-hour telethon to encourage viewers to donate money over the phone and online to raise money to support emergency relief and other resources for family farmers in the region.  ... Read More

Student scholarship competition underway

Posted On: September 13, 2019

Close up of old English dictionary page with word scholarship

Do you know a student who could use assistance with educational expenses?      

The Wisconsin Broadcasters Association Foundation offers four scholarships. Students who meet eligibility requirements are encouraged to apply for these scholarships:

  • David L. and Rita E. Nelson Family Fund Scholarship – $1,000
  • Howard Gernetzke Scholarship – $1,000
  • Morgan Murphy Media Scholarship – $2,000
  • Wisconsin Broadcasters Association Scholarship – $2,000

The application process is online. It’s available on the WBA website and will remain linked at the top of the homepage until the deadline.

Students who have completed at least one-half of their degree or graduation requirements in a media or media-related course of study are encouraged to apply.  ... Read More

Deadline quickly approaching for YP nominations

Posted On: September 6, 2019

Michelle Vetterkind WBA President & CEO

There are only a few weeks left to submit your nominations for the WBA Young Professional of the Year. We will recognize six finalize and award the YP of the Year at the 2020 WBA Summer Conference. The nomination deadline is Sept. 30. Submit nominations here.

SBE National coming to Broadcasters Clinic

Planning for the award-winning Broadcasters Clinic is hitting its stride. Registration is open and hotel reservations are due Sept. 23. SBE National is joining us at the Madison Marriott West this year. We hope you can join us Oct. 15-17 and make sure your engineering staff is there.

The full agenda and registration can be found here.

Education grant aimed at student debt relief

The Results Broadcasting Scholarship is now the Results Education Grant, which will provide $1,000 in debt relief to broadcasters who are paying off their student debt. Among other criteria, applicants must be employed with a broadcaster in Wisconsin for at least a year.

Applications will be accepted starting Jan. 1 and the grant will be awarded at the WBA Summer Conference.

In the meantime, applications are now being accepted for our four student scholarships, including the new David L. and Rita E. Nelson Family Fund Scholarship. Applications are due Nov. 1. Details and the application can be found here.

Sports Workshop returns to Miller Park

Those attending the Doug Chickering WIAA Sports Workshop at Miller Park in July were treated to some great stories from Brewers radio announcer Jeff Levering and new Brewers PA announcer and radio personality Mark Richards. We also got some insightful updates from the WIAA about the state of high school sports.

A highlight for me was running into legendary Brewers radio announcer Bob Uecker. He and former WBA President John Laabs are both members of the WBA Hall of Fame.

Promote your podcast in our new directory

We just added a new feature to the WBA homepage to promote podcasts published by WBA member stations. If your podcast isn’t already on the list, be sure to submit it so we can add it. Get more details here.

Milwaukee area broadcasters visit Rep. Moore

A group of radio and TV general managers paid a visit to Rep. Gwen Moore in August as part of an effort to visit our DC representatives when they’re home in their districts.

The meeting with Rep. Moore was insightful and productive. Issues related to broadcasting were discussed along with talk about planning for the arrival of the Democratic National Convention in Milwaukee next summer, which is certain to be a huge event for the city.

Finally, this is a busy time of year for anniversaries at the WBA. I just celebrated by 24th anniversary with the WBA, along with Liz Boyd (14 years), Linda Baun (13 years) and Kyle Geissler (2 years). Thank you to all our members who make it such a pleasure to work on your behalf. We’re a strong association, thanks to you.

Take time to appreciate broadcasting’s strength

Posted On: September 5, 2019
Steve Lavin
Steve Lavin

I was in a training session with some of the station staff in mid-August. I reviewed my notes this week to try to spark an idea for this column. I have to admit, I have a ton of ideas of topics to write, but I often struggle as to whether the readers would care.

One sentence that caught my attention was,”Do we fully appreciate what we are today versus remembering what we were yesterday?”  I thought back to some of the audience numbers I could quote to prospective media buyers when I broke into the TV sales business back in 1996. They were huge. TV stations had one channel with a variety of network, syndicated, and news programs that in one program could deliver an audience that exceeded the capacity of Lambeau Field. I’m sure there were radio groups that could find audiences that dwarfed the capacity of the large stadiums in their local market.

I quickly thought back to where I started my career. I started in the local newspaper business. The day I started there were 400 employees and our Sunday circulation was darn near six figures.

Do I ever appreciate what we are today! There is no doubt, as local broadcast radio and television broadcasters, our business model is changing, but it is far from broken. Had we not changed we would become increasingly irrelevant. Innovation and technology have allowed us to more efficiently and effectively run our operations. We are able to monetize our valuable digital and social media content that wasn’t even invented back in the mid-90s. Our local broadcast radio and TV creative advertising messages delivered to the right audiences still puts butts in seats, creates website visits, and makes the phones ring. Our news departments still hold public officials accountable and when severe weather is approaching the market still trusts local broadcasters to keep them out of harm’s way.

And, I appreciate I can do this in the great state of Wisconsin that provides our employees with exceptional quality of life and a taste of all four seasons. Your business interests are supported by one of the best, if not the best, state broadcasters associations in the country.

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