Wisconsin Broadcasters Association

Station raises more than $20K for local students

Posted On: September 30, 2022

Milwaukee’s Jammin’ 98.3, WJMR-FM held a 2-day radiothon to raise funds supporting the Milwaukee Public School Foundation’s 7th annual “No Empty Backpacks” school supplies drive.

MPS students, teachers, parents, and alumni were featured on air on Sept. 22-23 sharing positive stories of their time at MPS, as they called attention to some of the pressing needs within the Milwaukee community for parents and their families.

The station surpassed its fundraising goal of $10,000 during the radiothon, adding to the MPS Foundation $50,000 overall goal, and raised $13,831, with a generous matching donation from Educator’s Credit Union,  ... Read More

Weekly Radio Addresses focused on election reform

Posted On: September 30, 2022

This week’s Weekly Radio Addresses from Wisconsin’s Capitol are focused on the topic of election reform. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics:

— In this week’s Democratic radio address, Sen. Melissa Agard blasts Republicans for signaling they won’t take up Gov. Tony Evers’ ballot initiative proposal.

The Madison Dem touts the phrase on the ceiling of the governor’s ceiling, “The will of the people is the law of the land.” She adds other states give voters the ability to adopt or repeal state laws through referendums,  ... Read More

Radio Milwaukee marks 15 years with rebranding

Posted On: September 30, 2022

Radio Milwaukee (WYMS) revealed new branding for the organization, as well as for its original 88Nine broadcast channel, ahead of its 15th birthday on Saturday.
“The extension of our Radio Milwaukee brand as the umbrella for our three channels represents the next evolution of this media organization,” Executive Director Maxie Jackson said. “By elevating the Radio Milwaukee brand to encompass our three channels – 88Nine, HYFIN and 414Music.FM – we set each up to grow audience and impact, all with the support of an organization that has 15 years of industry-changing experience behind it.”
The new Radio Milwaukee branding retains the organization’s signature orange color and adds complementary cream,  ... Read More

Webinar: Creating a Station Environment No One Wants to Leave

Posted On: September 28, 2022
Program Date: October 20, 2022

with Kevin Benz, Principal, KevinBenz.News


The best way to recruit the best talent is to create a newsroom no one wants to leave. Retention is the core of good recruiting and it takes a village to build a positive newsroom culture. Everyone in the newsroom is responsible for the culture of the newsroom, making what we do better and how we do it more efficient, and doing it all while supporting each other. Kevin will introduce you to some new ways of thinking about your own work in the newsroom, and outside it. How you can contribute to making your newsroom and yourself better.  ... Read More

Seehafer matriarch dies age 86

Posted On: September 26, 2022

Velva “Jean” Seehafer, the wife of WBA Hall of Fame broadcaster Don Seehafer, died Sept. 13 at the age of 86.

Jean Seehafer married Don in 1958 and in 1960 they bought their first radio station in St. Peter, Minnesota where she worked as a receptionist and secretary.

“She was a devoted wife and mom who worked tirelessly raising four children, and later enjoyed life as a grandma and great grandma,” her obituary read.

Funeral services for Jean were held on Sept. 19.

Expressions of sympathy can be made to the family by visiting www.lakeshorefamilyfuneralhomes.com.  ... Read More

Good Karma Brands names Director of Marketing in Milwaukee

Posted On: September 23, 2022

Good Karma Brands – Milwaukee, which owns Newsradio 620 WTMJ, 94.5 ESPN (WKTI) and 101.7 The Truth (WGKB), has named Ryan Williams as the Director of Marketing, overseeing all marketing operations for all three stations. Prior to joining Good Karma Brands, Williams served as regional brand manager at Audacy in Chicago.

Steve Wexler, Vice President at Good Karma Brands and Market Manager of the Milwaukee brands said, “We are thrilled to welcome Ryan to Good Karma Brands. His experience, as well as his natural alignment with GKB’s core values, make him the perfect choice to lead our marketing efforts and team forward.”

Williams said,  ... Read More

2 FOX 11 employees celebrate milestone anniversaries

Posted On: September 23, 2022

Two employees of Fox 11 (WLUK-TV) in Green Bay are marking milestone anniversaries.

On Sept. 7, Mark Fischer celebrated 15 years with FOX 11. Mark is a marketing consultant. 

On Oct. 26, News Director Juli Buehler will mark 35 years with the station.  ... Read More

Weekly Radio Addresses discuss funding for EMS, RNC coming to Milwaukee

Posted On: September 23, 2022

This week’s Weekly Radio Addresses from Wisconsin’s Capitol discuss grants for EMS and the RNC coming to Milwaukee. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics:

— In this week’s Democratic radio address, Sen. Janis Ringhand touts Gov. Tony Evers awarding $32 million in grants for emergency medical services.

The Evansville Dem says she’s excited to see the money go toward EMS because they are lacking resources in many rural areas across the state. She adds local governments largely depend on shared revenue funding for those resources.  ... Read More

UW System launches news service

Posted On: September 19, 2022


The University of Wisconsin System is launching the University of Wisconsin News Service, a news and information service to provide free story and image content to Wisconsin media. At the UW News Service web page, the media will have access to three new story and high-resolution image news packages each week for use on the web and in print. Produced by the talented writers, editors, photographers, and videographers the UW’s 13 universities, the UW News Service will offer stories that illustrate the richness of life on a public higher education campus and connect with Wisconsin audiences – stories that describe students succeeding against great odds,  ... Read More

Election year tradition thrives on air in Wisconsin

Posted On: September 13, 2022

Your WBA Foundation has been hosting statewide political debates for more than 30 years and we are most proud to continue that tradition this year.

Teams of broadcasters are already gathering on a regular basis to begin planning for two debates. The first debate on Oct. 7 will be for U.S. Senate candidates and a second on Oct. 14 will be for gubernatorial candidates. We are grateful to have Jill Geisler moderating the debates again this year. Jill is a WBA Hall of Famer and the Bill Plante Chair in Leadership and Media Integrity at Loyola University Chicago.

These debates are a huge collaborative project and, this year more than ever, the debates are involving broadcasters from around the state. Each debate will have two teams: The question team and data team. Each question team will have six members and will be responsible for asking the candidates questions. The three-person data teams will be responsible for sharing the work of both teams with the statewide audience using online tools. The audience will be able to see the research that went into each question.

A special thank you to our debate sponsors, the Wisconsin Association of Independent Colleges and Universities (WAICU) and the Wisconsin Counties Association.

We’re tremendously proud of these debates and the hard-working local broadcasters who step up to make them happen. It’s a wonderful public service in these critical election years.

WBA Hall of Fame Show available soon

I recently recorded this year’s WBA Hall of Fame Show, which we will soon have available to you for airing, in time for the holidays. This year the show will feature this year’s inductees, Joyce Garbaciak, Howard Gloede, Chris Bernier, and Gene Purcell.

Thanks to the team at WMTV-TV in Madison which plays a big role in producing the show. Watch your inboxes for distribution details. We’ll send them out as soon as we have them.

Poynter provides election training in Wisconsin

Thank you Al Thompkins and Poynter for including Wisconsin in the locations for midterm election training! We had great turnout for the day-long session on the UW campus in Madison and even WBA Hall of Famer Tom Bolger was on hand. A special thank you as well to Katy Culver and UW-Madison’s Journalism School for supporting these important events!

Don’t miss the award-winning Broadcasters Clinic

The ever-so-fabulous Broadcasters Clinic is returning to its traditional time in October this year, coming to the Madison Marriott West Oct. 11-13, and it’s no surprise that we can continue to call it an award-winning event!

SBE recently, and once again, named the clinic the Best Educational Event. This is the second year in a row the Clinic has won the award. The hard-working Clinic Committee can be very proud of this amazing accomplishment.

As always, we look forward to welcoming engineers and vendors from more than 20 states to Madison this October!

Here’s wishing you and everyone on your teams a safe, beautiful, and relaxing fall. Don’t forget to take time to enjoy our gloriously stunning Wisconsin colors!

Broadcasters play important role during political season

Posted On: September 13, 2022

It’s my hope that you have enjoyed the summer days, collected enough Vitamin D, and experienced the beautiful sights that Wisconsin has to offer every year. Whether you chose swimming at a beach or lake, hiking or visiting a museum, eating at a festival or stadium, listening to a Concert on the Square, or exploring a new park with the family, I hope you recharged your body and your spirit. With the end of the summer, fall will arrive and with it, another season will arrive which we bear witness to every two years: Election Season!

The important role that the media plays in every election gives us broadcasters the responsibility of informing and educating our listeners or viewers to another level. In every election, we are approached by different candidates and parties to promote their political platform and with their campaigns ask voters to go and vote in their favor.

As broadcasters, it’s important to know and understand the political climate, providing to our viewers’ and listeners’ different opinions from experienced political reporters, accurate data and information, respecting everyone’s opinions and point of views. That includes both politics and public reactions in various forms of communication. This helps to create and produce new political content, updating and disseminating accurate information that helps voters to make their best-informed decision at the polling place.

Political advertising is also a serious and complicated process. Broadcasters have a big responsibility to follow political FCC rules and with new technology, the media now uses different digital platforms like websites, blogs, social media, and digital apps to keep their broad audiences connected with very creative content, and with this, broadcasters are more exposed to be criticized by politicians and parties as “biased” and “fake news,” just to name a few. 

I wish you all a successful season. Make sure your public files are kept in order and your service to your local community is not only appropriate but successful.

Lupita Montoto
La Movida Radio
WBA Board Chair

Knoke joins YP Committee

Posted On: September 21, 2022

Matthew Knoke from WLUK-TV in Green Bay is joining the WBA Young Professionals Committee.

Knoke is a news producer for Good Day Wisconsin where he’s been for a year. He graduated in 2021 from the University of Wisconsin – Green Bay with a bachelor’s degree in communication. While working full-time he was also an editor for the school’s online news blog, managed the social media channels for the Communication Department, and was president of the Public Relations Student Society of America at the school.

He has a goal of becoming a news director. 

Welcome Matthew!

Rusk joins Young Professionals Committee

Posted On: September 12, 2022

Gabriella Rusk is joining the WBA Young Professionals Committee.

Rusk currently anchors and reports for NBC15’s The Morning Show, Monday through Friday. She first joined the WMTV team in September 2018 as The Weekend Morning Show anchor before she was promoted to weekdays in January 2022.

In her time in news, Rusk has covered several breaking news stories, including reports on severe weather and historic flooding. She was also one of the first reporters on scene of the workplace shooting in Middleton in 2018.

She started her broadcast career at NBC15’s sister-station in Davenport, Iowa. While at KWQC, Rusk worked as a news anchor/reporter and also spent time working in the sports department.

Nominations open for Young Professional of the Year

Posted On: September 12, 2022

Nominations are open for a WBA award to recognize the young professionals forging new paths in broadcasting.

The WBA Young Professional of the Year Award seeks to recognize young broadcasters who have made a significant impact on their stations and communities. Nominees must be under the age of 40 at the time of their nomination and must have spent a minimum of two years at a radio or TV station in Wisconsin. Finalists will be selected based on their contributions to the industry, spirit of innovation, and community involvement.

The award was established by the WBA Young Professionals Committee and nominees will be judged by a subcommittee of the WBA Board. The subcommittee will select the six finalists and the winner from those finalists. All six will be profiled in WBA publications and recognized at the WBA Summer Conference. The winner will be awarded at the 2023 Summer Conference at the Osthoff Resort in Elkhart Lake.

Anyone can make nominations. Nominations will be accepted in the form of a letter of recommendation not to exceed 500 words. Nominations are currently open and will be due by Sept. 30 at 5 p.m.

Submissions can be made here.

The first two recipients of the Young Professional of the Year Award were Terry Stevenson of Seehafer Broadcasting in Manitowoc and James Groh of WTMJ-TV in Milwaukee.

Questions? Contact Kyle Geissler at kgeissler@wi-broadcasters.org.

Milwaukee journalist named WBA Young Professional of the Year

Posted On: May 12, 2022

A multimedia journalist at WTMJ-TV in Milwaukee is the WBA’s 2022 Young Professional of the Year.

James Groh was the highest ranked of the five young broadcasting professionals recognized this year for making a significant impact on their stations and communities. The group was selected from a group of nominees ranked by a subcommittee of the WBA Board of Directors.

The four other honorees are Naomi Kowles from WISC-TV in Madison, Ben Brust from Good Karma Brands, Nick Tabbert from WQOW-TV in Eau Claire, and Sara Smith from WITI-TV in Milwaukee. All four were recognized in earlier issues of the WBA newsletter.

Groh got his starts at a sportswriter for the Chico State newspaper where be bought his own equipment to call baseball, soccer, and volleyball games. He transferred to Syracuse University to pursue sports broadcasting and began covering news stories as well just to get more practice writing, filming, and editing. He eventually fell in love with news and made the switch from sports to news.

Groh joined WTMJ-TV in 2018 and was the station’s first-ever digital MMJ, a testament to his expertise in numerous digital platforms.

The nomination from his station said Groh elevates every story he touches and provided examples of how he makes stories unique, memorable, and fun. He created his own franchise, “On the Go with Groh,” and his content helped the station launch a new show titled “Milwaukee Tonight.” He’s also produced an award-winning documentary-style series titled “My Block” which shows the Milwaukee area’s many neighborhoods through the eyes of the people who know them best: The residents.

Groh said young professionals can usher in a new era of journalism, especially on the local level.

“We are producers and consumers of news. That situates us in the perfect position to create the kind of content we want to engage with,” he wrote.

To other young and aspiring broadcasters, Groh said practice, practice, practice.

“The more you can practice, the better you will become,” he wrote. “Plus, you need to actively think about how this story can be different. Take 15 minutes before you leave for your story to identify ways that this story has been done before and what you can do to put a unique spin on it.”

Going forward in the news business, Groh said he sees more resources being diverted to bolster digital teams at local new organizations.

“The traditional news format must adapt to the ways people view content on platforms like Instagram, Facebook, and YouTube. I think we will see a shift in the way we package and deliver news given the specific medium,” he wrote.

All honorees, including Groh, will be recognized at the 2022 WBA Summer Conference, June 22-23 at the La Crosse Radisson.

If you’d like to nominate a young professional for this recognition, you can do that here. The deadline is Sept. 30.


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