Wisconsin Broadcasters Association

Competition named after long-time supporter Dick Record

Posted On: March 20, 2019

A competition for young musicians is being renamed to recognize a broadcaster, and longtime supporter of the competition, Dick Record.

The La Crosse Symphony Orchestra announced at a March 9 performance that the Rising Stars Concerto Competition would now be called the Richard Record Rising Stars Concerto Competition. During that concert, the four finalists performed with the orchestra for cash prizes.

Record had been a prize donor for several years before becoming the competition sponsor 14 years ago.  Through his generosity, the competition grew its competition which now reaches out to high school musicians in Wisconsin,  ... Read More

Get your Digital Checkup from Seth Resler

Posted On: March 19, 2019

Seth Resler

Looking to step up your station’s digital game?

As a FREE service from YOUR WBA, you can get a personalized assessment of your station’s digital strategy from Jacobs Media’s Digital Dot Connector, Seth Resler.

Seth will get some basic information from you and teleconference with you (and your team, if you like) on April 17. Then, plan to come to the WBA Summer Conference at the Osthoff Resort on June 12-13 where Seth will meet with you in person to follow up on the advice he provided and help you refine your path forward.

Seth will look at your whole station’s strategy,  ... Read More

Station hosts free ‘Family Affair Expo’

Posted On: March 19, 2019

Milwaukee radio stationV100.7 (WKKV-FM) hosted its eighth annual free “Family Affair Expo” last weekend drawing about 1,000 attendees to the State Fair Park Products Pavilion in West Allis.

The aim of the expo is to make a positive impact on Milwaukee families. It featured local exhibitors focused on health and wellness, finance, education, small businesses, and job recruitment.

V100.7’s on-air personalities Bailey Coleman, Reggie Brown, Promise and DJO hosted live entertainment on the main stage. Performing acts include Def Jam Recording Artist YK Osiris, Warner Recording Artists Ar’mon and Trey, and Solo Lucci, Empire Recording Artist and cast member of Love &  ... Read More

Retired radio host dies

Posted On: March 19, 2019
Howard Witt, Jr.
Howard Witt, Jr.

A man with a long career as a radio host in Madison has died.

Howard Witt Jr., better known to many as “Andy,” died Wednesday in Fitchburg. He was 71.

Witt started his career at a radio station in Neenah while he got his 1st Class license from Brown Institute in Minneapolis. He assumed the on air name “Andy” early in his career.

He moved to WTSO in Madison in 1973 where he was on the air as a morning personality until his retirement in 1993.

“Andy had an ability to make all around him comfortable,  ... Read More

Jonathan and Kitty morning show marks 20 years

Posted On: March 18, 2019

The hosts of the Triple-M (WMMM-FM) morning show are marking 20 years on the air in Madison.

Jonathan Sutton and Kitty Dunn celebrated the milestone with a party this weekend at Club Tavern.

“We met so many wonderful people! It’s humbling to realize the impact we have on people’s daily lives, and to see in person the audience we usually have to imagine in our mind’s eye,” they wrote.

 ... Read More

Digital Checkup with Seth Resler

Posted On: March 18, 2019
Program Date: April 17, 2019

Looking to step up your station’s digital game?

As a FREE service from YOUR WBA, you can get a personalized assessment of your station’s digital strategy from Jacobs Media’s Digital Dot Connector, Seth Resler.

Seth will get some basic information from you and teleconference with you (and your team, if you like) on April 17. Then, plan to come to the WBA Summer Conference at the Osthoff Resort on June 12-13 where Seth will meet with you in person to follow up on the advice he provided and help you refine your path forward.

Seth will look at your whole station’s strategy,  ... Read More

Award-winning student radio show profiled

Posted On: March 18, 2019

A radio show that won two WBA Student Awards for Excellence was the subject of a TV news story about the sisters who host the show in remembrance of their father.

WISN-TV published a story about the sisters who remember their father through “Dad Rock Radio” on Marquette’s student run radio station.

Check it out here.  ... Read More

AG reporter retires after more than 40 years

Posted On: March 15, 2019

An agricultural reporter from northeast Wisconsin is retiring after more than 40 years.

Mike Austin came to the Fox Valley in 1978 and began doing agricultural reports on both radio and TV in Green Bay. He served that last 17 years at WFRV-TV.

During his career Austin received numerous awards on the county, state, and national level from various farm organization and promotional groups. He has been recognized by UW-Extension, the State Association of Agricultural Educators, the Wisconsin FFA and 4-H organizations, the State Association of County Fairs and the Alice in Dairyland program.

 ... Read More

Vetterkind renews CAE credential

Posted On: March 14, 2019

Michelle Vetterkind WBA President & CEO

WBA President and CEO Michelle Vetterkind has earned renewal of her Certified Association Executive (CAE) credential through the American Society of Association Executives.

The CAE credential is the marker of a committed association professional who has demonstrated the wide range of knowledge essential to manage an association in today’s challenging environment.

Vetterkind first earned her CAE credential in 2000. Credentials must be renewed every three years.  ... Read More

Winter can’t stop YOU, our Wisconsin broadcasters

Posted On: March 11, 2019

Michelle Vetterkind WBA President & CEO

We’re proud to say that you, our valued Wisconsin broadcasters, haven’t let this winter’s extreme cold and unrelenting snow slow you down. Our member stations are certainly working hard to keep your listeners and viewers safe while at the same time getting your messages to elected officials on the state and federal level.

We’re grateful for all of our broadcasters who came to the WBA’s 2019 “Polar Vortex” Winter Conference despite the bitter cold that struck during the event. While most of the State Legislative Day appointments set for that day were cancelled, our broadcasters have been working hard to make new appointments and have even met many state lawmakers in your own studios. Read more here.

Before we even got off the ground to visit our federal lawmakers in Washington D.C., we got word that four of them had already joined a bipartisan group of more than 120 Members of Congress in signing on as ORIGINAL sponsors in supporting the Local Radio Freedom Act.  Please join me in an extra special thank you to Ron Kind (D-WI-3), Glenn Grothman (R-WI-6), Sean Duffy (R-WI-7), and Mike Gallagher (R-WI-8).  Since then, Sen. Ron Johnson has also signed on. Read more here.

Overall, it was a great trip as our broadcasters had productive meetings with our Members of Congress and their staff members. Read more here.

Back in Wisconsin, I’ve also been joining other members of the Coalition to Repeal Wisconsin’s Personal Property Tax. The broad coalition of 51 organizations, including your WBA, has been meeting with lawmakers about (additional) reform or repeal of the personal property tax during this coming legislative session.  Amongst many others, we recently met with Rep. Howard Marklein, Sen. Duey Stroebel, and Rep. Bob Kulp.

Congratulations to all the students who were recognized with awards and scholarships at our WBA  Student Seminar.  Thank you to all the educators and volunteers who make this annual event such a huge success!  And…an extra special thank you to your WBA Team (Linda, Liz, and Kyle) for their hard work, as well.  Find the list of winners here. Read more about Student Seminar here.

A few more important notes to highlight:

–Your WBA Awards Gala is getting an early start this year.  Taking member feedback into account, the reception begins at 4:30 and the awards program will begin promptly at 5:30. Registration is open on the WBA website. Hope to see you there! 

–The annual EAS Live Code Test is set for April 11. You should have already received information about that via email. Read more here.

Finally, our very successful WBA Walker Broadcast Management Institute will take place April 2-4 on the UW-Madison campus. The Institute, which is in its 22nd year, is the first of its kind to be sponsored by a state broadcasters association. I would like to extend a heartfelt thank you to Joan Gillman, who has coordinated the program since its inception.  We’re grateful that Joan really likes us and, despite her Emeritus status at the School of Business, UW-Madison, she’s willing to continue to work with us on the program, securing top-notch sessions and speakers each year. Make sure to register early for next year’s Institute.

It’s been an exciting 2019 so far, and there’s much on the horizon. Stay warm and think spring!

Most powerful medium ever invented

Posted On: March 8, 2019

I look forward to the opportunity to serve the Wisconsin Broadcasters Association as your Chair this year. I have been blessed to work in the broadcast business for the bulk of my career and I have been fortunate to not have to leave the state to do it. Through my involvement in the WBA I have developed my most cherished business relationships. It will be tough to follow in the footsteps of Steve Wexler, but I will do my best.

Every broadcaster within the borders of this fine state is selling some type of digital products along with their traditional offerings to help grow our advertisers’ businesses. All broadcast content providers are using their airwaves AND digital products to inform and entertain. These digital vehicles allow us to reach our viewers and listeners at anytime, anywhere. They allow us to develop relationships with our customers and our customers’ customers that were unimaginable years ago. But here is what irks me…when a client says, “I’m shifting my money to search.”  Really, a business operator thinks he or she can grow business on search alone? Please!

I heard the best quote from Jay Baer, an award winning author, speaker, and trainer who has helped the world’s most iconic brands improve their digital marketing and customer experience.  He said, “People talk all the time about local search and how important it is, and it is. But here is the key truth: Google, and any other search engine for that matter, can’t create demand. It can only fill demand that already exists. Here is something that nobody has done in history: Nobody ever goes to Google and says, ‘I don’t know, just surprise me.’ People search for things they are already interested in. So yes, digital is important. Search is important. But traditional is equally, if not more important because something has to create demand that people search for.”

Furniture is organized around TVs in the family room. Radios are in the middle of the center console in vehicles. We have the big sticks in the sky to distribute our programming and our clients’ messages from one to many. Broadcast TV and radio remains the most powerful advertising mediums ever invented to efficiently and effectively create demand for our customers’ products. Don’t let your clients spend a disproportionate amount of their budget on the bottom end of the sales funnel. For years to come, our bread will be buttered by creating demand for products and services for those advertisers we serve. Let’s not forget that!

-Steve Lavin
WBA Chair

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