Wisconsin Broadcasters Association

Hermanson joins Mid-West Family in Madison

Posted On: September 16, 2019
Shar Hermanson
Shar Hermanson

Shar Hermanson has been named local sales manager for Mid-West Family Madison.

Hermanson is a sales veteran of more 21 years with radio, billboard, promotion, and digital sales experience. 

“We are excited to welcome Shar to our team,” said Sales Manager Jerad Clark.  “Her skills and experience as a sales person and manager will be a great addition to Mid-West Family Madison.” 

Hermanson will oversee the sales team for Magic 98 (WMGN), the Resistance (WRIS), 93.1 Jamz (WJQM), and La Movida (WLMV).

“I’m thrilled to be back in Madison,” Hermanson said. “It’s exciting to be a part of such a dynamic team that is so focused on building,  ... Read More

Quincy stations to host telethon for farm relief

Posted On: September 13, 2019

A group of TV stations in Wisconsin are hosting a telethon to help family farmers.

Quincy Media stations (WKOW, WAOW, WXOW, WQOW and KBJR) will hold the telethon Sept. 20 to help farmers with the effects of corporate consolidation, a multi-year downturn in the U.S. agricultural economy, rising production costs, diminished crop yields from extreme weather this spring and market disruptions due to trade wars.

The stations are teaming up with Farm Aid to host the live 18-hour telethon to encourage viewers to donate money over the phone and online to raise money to support emergency relief and other resources for family farmers in the region.  ... Read More

Student scholarship competition underway

Posted On: September 13, 2019

Close up of old English dictionary page with word scholarship

Do you know a student who could use assistance with educational expenses?      

The Wisconsin Broadcasters Association Foundation offers four scholarships. Students who meet eligibility requirements are encouraged to apply for these scholarships:

  • David L. and Rita E. Nelson Family Fund Scholarship – $1,000
  • Howard Gernetzke Scholarship – $1,000
  • Morgan Murphy Media Scholarship – $2,000
  • Wisconsin Broadcasters Association Scholarship – $2,000

The application process is online. It’s available on the WBA website and will remain linked at the top of the homepage until the deadline.

Students who have completed at least one-half of their degree or graduation requirements in a media or media-related course of study are encouraged to apply.  ... Read More

Column: Journalism movies make for great drama

Posted On: September 12, 2019
Jack Kapfer
Jack Kapfer

I’m a movie buff. Have been all my life. So, when I saw the Society of Professional Journalists’ publication, Quill, was celebrating its 110th birthday by rating the top 110 movies about or related to journalism, I was intrigued.

Journalism, or the press generally, is commonly found in the cinema not only as a theme but also as a device to impart information or keep the story moving. Think of how many films you’ve seen in which a screaming newspaper headline twirls onto the screen or the voice of a radio newscaster or a clip from a video news story appears filling in plot gaps and moving the audience from one scene to the next.  ... Read More

NRG announces promotions in Wausau/Stevens Point

Posted On: September 11, 2019
Travis Place and Kori McKay
Travis Place and Kori McKay

NRG Media in Wausau/Stevens Point is promoting two employees to leadership posts at the cluster.

Travis Place, host of Trav in the Morning on Big Cheese 107.9 (WBCV), has been named to a newly redefined role of Operations and Brands Manager for the market effective Sept. 1.

“Managing, promoting, and aligning our station brands to match each station’s unique persona is just part of the newly redefined role that today’s operations professionals perform.” GM Aleese Fielder said. “Travis has the market experience and leadership capabilities to lead all of our stations in today’s competitive and ever-changing landscape to achieve these goals.”

Kori McKay will move from the role of Assistant Program Director to Program Director for Hot 96.7 (WHTQ-FM) also effective Sept 1.  ... Read More

What we learned at the 2019 Podcast Movement Conference

Posted On: September 11, 2019

Seth Resler

Podcast Movement is the largest podcasting conference in the world. This year, more than 3,000 podcasters headed to Orlando to attend the event. For the third year in a row, our company, Jacobs Media Strategies, hosted the Broadcasters Meet Podcasters track – three days of sessions specifically geared towards broadcasters.

Podcasting is for both radio and television broadcasters, despite the fact it’s only audio.  One of our sessions featured Steve Lickteig, the Executive Producer of Audio of NBC/MSNBC. Another featured podcasts created by local television stations in Boston and Detroit who created audio podcasts based on local true crime and unsolved news stories their station covered.  ... Read More

Food drive aims to help hungry veterans

Posted On: September 10, 2019

A radio group in the Appleton/Green Bay area generated 10,329 meals for hungry veterans in an inaugural food and donation drive.

Woodward Radio Group partnered with Feeding America Eastern Wisconsin for the Combat Hunger Drive-Thru Food Drive held Sept. 7. The event was promoted on six radio stations with live broadcasts on 105.7 WAPL, 95.9 KISS FM, and Razor 94.7 | 104.7.

Each of the military branches had their own donation bins as a way to drive some good-natured competition on which branch gets the most donations. Donors had the opportunity to designate which branch their donation went to.   ... Read More

The Family Radio Network marks 50 years

Posted On: September 10, 2019

The Family Radio Network celebrated 50 years on the air with a free concert, inflatables, games, fun for the kids, and a free picnic supper for the first 1,000 guests.

The concert with Sanctus Real was held Aug. 29 at Pierce Park in Appleton.

The “family” gathering was to celebrate and thank the listeners who supported The Family over the last 50 years. The group of stations is an independent, local, and listener supported Christian radio station. It was founded in 1969 and first began broadcasting out of a Menasha furniture store in 1977 as WEMI-FM.  ... Read More

Wright joins WBA Legislative Committee

Posted On: September 10, 2019
Jeff Wright
Jeff Wright

Jeff Wright is joining the WBA Legislative Committee as the liaison for the 8th Congressional District.

The committee, formed in 2018, is involved in planning the WBA State Legislative Day in January, the WBA’s Washington DC trip in February, and other events and meetings as needed, including in-district meetings with legislators.

Wright serves Duke Wright’s Midwest Communications, Inc. as Vice President of Sales and Chief Revenue Officer, responsible for top line revenue growth at Midwest’s 82 stations. He is a member of the company’s acquisition and on-boarding committee.

Wright’s broadcasting career started with Midwest as a board operator and overnight disc jockey more than 30 years ago.  ... Read More

Deadline quickly approaching for YP nominations

Posted On: September 6, 2019

Michelle Vetterkind WBA President & CEO

There are only a few weeks left to submit your nominations for the WBA Young Professional of the Year. We will recognize six finalize and award the YP of the Year at the 2020 WBA Summer Conference. The nomination deadline is Sept. 30. Submit nominations here.

SBE National coming to Broadcasters Clinic

Planning for the award-winning Broadcasters Clinic is hitting its stride. Registration is open and hotel reservations are due Sept. 23. SBE National is joining us at the Madison Marriott West this year. We hope you can join us Oct. 15-17 and make sure your engineering staff is there.

The full agenda and registration can be found here.

Education grant aimed at student debt relief

The Results Broadcasting Scholarship is now the Results Education Grant, which will provide $1,000 in debt relief to broadcasters who are paying off their student debt. Among other criteria, applicants must be employed with a broadcaster in Wisconsin for at least a year.

Applications will be accepted starting Jan. 1 and the grant will be awarded at the WBA Summer Conference.

In the meantime, applications are now being accepted for our four student scholarships, including the new David L. and Rita E. Nelson Family Fund Scholarship. Applications are due Nov. 1. Details and the application can be found here.

Sports Workshop returns to Miller Park

Those attending the Doug Chickering WIAA Sports Workshop at Miller Park in July were treated to some great stories from Brewers radio announcer Jeff Levering and new Brewers PA announcer and radio personality Mark Richards. We also got some insightful updates from the WIAA about the state of high school sports.

A highlight for me was running into legendary Brewers radio announcer Bob Uecker. He and former WBA President John Laabs are both members of the WBA Hall of Fame.

Promote your podcast in our new directory

We just added a new feature to the WBA homepage to promote podcasts published by WBA member stations. If your podcast isn’t already on the list, be sure to submit it so we can add it. Get more details here.

Milwaukee area broadcasters visit Rep. Moore

A group of radio and TV general managers paid a visit to Rep. Gwen Moore in August as part of an effort to visit our DC representatives when they’re home in their districts.

The meeting with Rep. Moore was insightful and productive. Issues related to broadcasting were discussed along with talk about planning for the arrival of the Democratic National Convention in Milwaukee next summer, which is certain to be a huge event for the city.

Finally, this is a busy time of year for anniversaries at the WBA. I just celebrated by 24th anniversary with the WBA, along with Liz Boyd (14 years), Linda Baun (13 years) and Kyle Geissler (2 years). Thank you to all our members who make it such a pleasure to work on your behalf. We’re a strong association, thanks to you.

Take time to appreciate broadcasting’s strength

Posted On: September 5, 2019
Steve Lavin
Steve Lavin

I was in a training session with some of the station staff in mid-August. I reviewed my notes this week to try to spark an idea for this column. I have to admit, I have a ton of ideas of topics to write, but I often struggle as to whether the readers would care.

One sentence that caught my attention was,”Do we fully appreciate what we are today versus remembering what we were yesterday?”  I thought back to some of the audience numbers I could quote to prospective media buyers when I broke into the TV sales business back in 1996. They were huge. TV stations had one channel with a variety of network, syndicated, and news programs that in one program could deliver an audience that exceeded the capacity of Lambeau Field. I’m sure there were radio groups that could find audiences that dwarfed the capacity of the large stadiums in their local market.

I quickly thought back to where I started my career. I started in the local newspaper business. The day I started there were 400 employees and our Sunday circulation was darn near six figures.

Do I ever appreciate what we are today! There is no doubt, as local broadcast radio and television broadcasters, our business model is changing, but it is far from broken. Had we not changed we would become increasingly irrelevant. Innovation and technology have allowed us to more efficiently and effectively run our operations. We are able to monetize our valuable digital and social media content that wasn’t even invented back in the mid-90s. Our local broadcast radio and TV creative advertising messages delivered to the right audiences still puts butts in seats, creates website visits, and makes the phones ring. Our news departments still hold public officials accountable and when severe weather is approaching the market still trusts local broadcasters to keep them out of harm’s way.

And, I appreciate I can do this in the great state of Wisconsin that provides our employees with exceptional quality of life and a taste of all four seasons. Your business interests are supported by one of the best, if not the best, state broadcasters associations in the country.

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