Wisconsin Broadcasters Association

Golden remembered as voice of WPT

Posted On: October 11, 2019
Golden remembered as voice of WPT - Jeffery Golden
Golden remembered as voice of WPT - Jeffery Golden

A man known as a familiar voice on Wisconsin Public Television has died.

Jeffery Golden did voice work for WP’s statewide broadcasts for decades and was known by friends and family as “Mr. Golden Tones.”

WPT posted on Facebook, “ Wisconsin Public Television is saddened by the death of Jeffrey Golden, a talented artist whose familiar voice work has been a part of our statewide broadcasts for decades. We share our condolences with Jeff’s friends and family. He will be dearly missed.”

Golden spoke Spanish and provided Spanish language outreach services for the Dane County Health Department for Spanish-speaking residents.  ... Read More

Magnum stations share stories from Honor Flight

Posted On: October 9, 2019

Magnum Media radio stations followed veterans on an Honor Flight visit to Washington DC last weekend and shared their stories on the air.

Reid and Chelsey Magnum joined the flight and filed reports up through the group’s return to Madison. They interviewed veterans, organizers, and volunteers. Veterans shared emotional stories about their military service and their reaction to visiting the war memorials.

Magnum’s 15 radio stations each aired 27 reports from the Honor Flight.  ... Read More

Stations draws hundreds to breast cancer charity walk

Posted On: October 8, 2019

A Milwaukee radio station and TV station drew 1,000 walkers during a 3K charity walk aimed at raising awareness about the importance of breast cancer screenings.

V100.7 (WKKV-FM) and Fox 6 (WITI-TV) held their eighth annual Sista Strut on Saturday at the Marcus Center Performing Arts Center’s Peck Pavilion in downtown Milwaukee.

The free event encouraged participants to take advantage of the community resources that help prevent, detect, and treat breast cancer. It also taught attendees about breast cancer’s effects on the African American community. In addition, V100.7’s on-air personalities Bailey Coleman, Reggie Brown, and Promise promoted the event on-air and discussed the best ways for the community to take advantage of the event’s resources,  ... Read More

Big Radio consolidates stations in Janesville

Posted On: October 8, 2019

Big Radio will consolidate its Rock County radio operations into a single location.

Big Radio, owned by Benjamin Thompson, increased its radio holdings in Rock County to five primary signals in August when the company closed on the acquisition of WCLO/WJVL. Big Radio also owns WBEL, WWHG, and WGEZ. The five facilities currently use three studio locations within the county.

The consolidation announced Monday will bring all five stations to a central location on the fifth floor of the former Parker Pen headquarters building at 1 Parker Place in Janesville.

“I’m very much looking forward to having everyone in Janesville/Beloit under one roof,” Thompson said.  ... Read More

Bob Barry podcast highlights unearthed interviews

Posted On: October 3, 2019

A new podcast from Wisconsin Broadcasters Association Hall of Famer Bob Barry highlights his interviews with musicians and celebrities, and it’s supported by the newest member of the WBA Foundation’s Legacy Club.   The Bob Barry’s Unearthed Interviews Podcast is supported with a generous contribution from WBA Hall of Famer Terry Baun, who is now part of the WBA Foundation’s Legacy Club  ... Read More.   Bob Barry had a long career interviewing some of the biggest names in music during the 60s and 70s. He ruled the airwaves in Milwaukee radio at WOKY-AM, WEMP-AM, WISN-AM and WZTR-FM.

‘WTMJ 2020’ brings influential names to single stage

Posted On: October 1, 2019

Milwaukee radio station WTMJ-AM hosted a live broadcast event on Monday that brought together influential names in politics, sports, education, public safety, business, and faith.

WTMJ 2020 was held at Potawatomi Hotel and Casino and was open to the public. Speakers included Sen. Ron Johnson, Green Bay Packers CEO Mark Murphy, UW Athletic Director Barry Alvarez, and Milwaukee Mayor Tom Barrett.

WTMJ hosts led discussions on some of the most talked about topics facing Milwaukee, Wisconsin, and the nation.  ... Read More

Chorski to retire from WKBT-TV

Posted On: October 1, 2019

WKBT-TV General Manager Scott Chorski will retire at the end of the year.

Chorski joined Morgan Murphy Media in 2000 when the company purchased the station. He also served on the WBA Board and as Board Chair in 2015.

“Broadcasting has been an incredibly rewarding career,” Chorski said. “I’m so grateful to the many talented and thoughtful people who I’ve been blessed to work with. “

During his time as GM, WKBT-TV has won numerous WBA Station of the Year awards.  ... Read More

Radio Milwaukee takes up efforts to fight hunger

Posted On: September 27, 2019

Non-commercial Radio Milwaukee (WYMS-FM) held two events in September aimed at fighting hunger during National Hunger Action Month.

The station hosted a hackathon Sept. 14-15 and a tech talk Sept. 18 by the founder of an innovative company that leverages technology to combat hunger and reduce waste. The two free events were offered in cooperation with Feeding America Eastern Wisconsin.

“We are very excited to illustrate how technology can be used to tackle serious issues in the community and beyond.” said Tarik Moody, Radio Milwaukee’s director of digital strategy and  innovation, and founder of the Labs.  ... Read More

Quincy telethon raises more than $40,000 for farmers

Posted On: September 26, 2019

A group of TV stations in Wisconsin aired a telethon that raised more than $40,000 for family farmers.

Quincy Media stations (WKOW, WAOW, WXOW, WQOW and KBJR) held the telethon Sept. 20 to help farmers with the effects of corporate consolidation, a multi-year downturn in the U.S. agricultural economy, rising production costs, diminished crop yields from extreme weather this spring and market disruptions due to trade wars.

“Our region’s dairy farmers have been hit particularly hard, but our viewers from all over the state of Wisconsin stepped up to help their neighbors,” WKOW News Director Ed Reams said.  ... Read More

Deadline quickly approaching for YP nominations

Posted On: September 6, 2019

Michelle Vetterkind WBA President & CEO

There are only a few weeks left to submit your nominations for the WBA Young Professional of the Year. We will recognize six finalize and award the YP of the Year at the 2020 WBA Summer Conference. The nomination deadline is Sept. 30. Submit nominations here.

SBE National coming to Broadcasters Clinic

Planning for the award-winning Broadcasters Clinic is hitting its stride. Registration is open and hotel reservations are due Sept. 23. SBE National is joining us at the Madison Marriott West this year. We hope you can join us Oct. 15-17 and make sure your engineering staff is there.

The full agenda and registration can be found here.

Education grant aimed at student debt relief

The Results Broadcasting Scholarship is now the Results Education Grant, which will provide $1,000 in debt relief to broadcasters who are paying off their student debt. Among other criteria, applicants must be employed with a broadcaster in Wisconsin for at least a year.

Applications will be accepted starting Jan. 1 and the grant will be awarded at the WBA Summer Conference.

In the meantime, applications are now being accepted for our four student scholarships, including the new David L. and Rita E. Nelson Family Fund Scholarship. Applications are due Nov. 1. Details and the application can be found here.

Sports Workshop returns to Miller Park

Those attending the Doug Chickering WIAA Sports Workshop at Miller Park in July were treated to some great stories from Brewers radio announcer Jeff Levering and new Brewers PA announcer and radio personality Mark Richards. We also got some insightful updates from the WIAA about the state of high school sports.

A highlight for me was running into legendary Brewers radio announcer Bob Uecker. He and former WBA President John Laabs are both members of the WBA Hall of Fame.

Promote your podcast in our new directory

We just added a new feature to the WBA homepage to promote podcasts published by WBA member stations. If your podcast isn’t already on the list, be sure to submit it so we can add it. Get more details here.

Milwaukee area broadcasters visit Rep. Moore

A group of radio and TV general managers paid a visit to Rep. Gwen Moore in August as part of an effort to visit our DC representatives when they’re home in their districts.

The meeting with Rep. Moore was insightful and productive. Issues related to broadcasting were discussed along with talk about planning for the arrival of the Democratic National Convention in Milwaukee next summer, which is certain to be a huge event for the city.

Finally, this is a busy time of year for anniversaries at the WBA. I just celebrated by 24th anniversary with the WBA, along with Liz Boyd (14 years), Linda Baun (13 years) and Kyle Geissler (2 years). Thank you to all our members who make it such a pleasure to work on your behalf. We’re a strong association, thanks to you.

Take time to appreciate broadcasting’s strength

Posted On: September 5, 2019
Steve Lavin
Steve Lavin

I was in a training session with some of the station staff in mid-August. I reviewed my notes this week to try to spark an idea for this column. I have to admit, I have a ton of ideas of topics to write, but I often struggle as to whether the readers would care.

One sentence that caught my attention was,”Do we fully appreciate what we are today versus remembering what we were yesterday?”  I thought back to some of the audience numbers I could quote to prospective media buyers when I broke into the TV sales business back in 1996. They were huge. TV stations had one channel with a variety of network, syndicated, and news programs that in one program could deliver an audience that exceeded the capacity of Lambeau Field. I’m sure there were radio groups that could find audiences that dwarfed the capacity of the large stadiums in their local market.

I quickly thought back to where I started my career. I started in the local newspaper business. The day I started there were 400 employees and our Sunday circulation was darn near six figures.

Do I ever appreciate what we are today! There is no doubt, as local broadcast radio and television broadcasters, our business model is changing, but it is far from broken. Had we not changed we would become increasingly irrelevant. Innovation and technology have allowed us to more efficiently and effectively run our operations. We are able to monetize our valuable digital and social media content that wasn’t even invented back in the mid-90s. Our local broadcast radio and TV creative advertising messages delivered to the right audiences still puts butts in seats, creates website visits, and makes the phones ring. Our news departments still hold public officials accountable and when severe weather is approaching the market still trusts local broadcasters to keep them out of harm’s way.

And, I appreciate I can do this in the great state of Wisconsin that provides our employees with exceptional quality of life and a taste of all four seasons. Your business interests are supported by one of the best, if not the best, state broadcasters associations in the country.

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