Wisconsin Broadcasters Association

Webinar: When Taking Care of Business Requires Working Overtime

Posted On: November 20, 2019
Program Date: December 3, 2019

On September 24, 2019, the U.S. Department of Labor issued its much-anticipated Fair Labor Standards Act (“FLSA”) Final Rule, formally rescinding the Obama Administration’s 2016 Final Rule and, most notably, increasing the current minimum salary necessary to be exempt from the Act’s overtime rules by almost 50 percent. Given the staffing models of many TV and radio stations, this change is likely to have a significant impact on broadcasters.

The revised overtime guidelines take effect on January 1, 2020, and broadcasters need to move now to minimize the disruption caused by these expansive—and potentially expensive—changes.

The National Alliance of State Broadcasters Associations invites lawyers from Pillsbury’s Communications and Labor &  ... Read More

La Crosse station group GM dies battling cancer

Posted On: November 20, 2019
Howard Gloede
Howard Gloede

Howard Gloede, the general manager of six Mid-West Family stations in La Crosse, has died after a year and a half battling cancer.

Gloede died Monday. He was 61.

An article posted on the WIZM website called Gloede a sales guru and La Crosse media legend.

Gloede joined Mid-West Family in 1979 as an intern in the sale department. He was later named sales manager and has served as general manager for 10 years.

Gloede mentored more than 100 sales representatives. He was considered a top manager in Mid-West Family Broadcasting.

A celebration of life has not yet been scheduled.  ... Read More

2 Milwaukee stations flip Christmas music

Posted On: November 19, 2019

Two Milwaukee radio stations are turning their programming to Christmas music this week.

WLDB-FM (93.3) switched to all-Christmas music at 3 p.m. Monday. WRIT-FM (95.7) made the switch at 7 a.m. Tuesday.

At least three other stations in Wisconsin, one in Madison and two in Green Bay, are also now playing Christmas music ahead of the holiday season.

   ... Read More

Webinars: Covering the 2020 Elections

Posted On: November 18, 2019
Program Date: December 3, 2019

Did you know that you have complimentary access to specialized Poynter training designed to improve your coverage of the 2020 elections?

Don’t miss this invitation-only, two-week essential training experience for State Broadcast Associations and their members. The Dec. 3 and Dec. 10 sessions both start at noon (CT).

What will I learn?

Journalists and news departments in broadcast, digital, radio and print will learn how to cover issues that matter; what audiences are hungry for and why; about PACs, Super PACs and Dark Money; why we have the electoral system, and more.

ENROLL NOW  ... Read More Who will be teaching?

Liberal talk radio gets FM signal in Milwaukee

Posted On: November 14, 2019

A liberal talk radio network is on the air with an FM signal in Milwaukee.

Talk 101.7 is owned by New WRRD and part of Wisconsin’s Political Talk Network, which includes WRRD 1510 in Waukesha, Talk 92.7 in Madison, and WTTN 1580 in Columbus. Talk 101.7 is paired by FCC license will WRRD 1510 and will simulcast.

“This is the completion of my vision since the day Trump was elected,” said New WRRD CEO Mike Crute. “We’ve created a Wisconsin Political Talk Network to compete with the 81 conservative-talk formatted, Trump supportive radio stations across Wisconsin.”

The Devil’s Advocate Radio Show will anchor the afternoon drive,  ... Read More

2020 Walker Broadcast Management Institute agenda released

Posted On: November 13, 2019

The agenda for the 2020 Walker Broadcast Management Institute has been released. The three-day institute will be held April 14-16 at the UW Business School in Madison.

The Walker Broadcast Management Institute is now in its 23th year, having completed its first seven, 3-year management education cycle in 2018. The 2020 Institute marks the second year of another 3-year cycle (although you may join the cycle at any time) and is designed for broadcast managers and those seeking or being prepared for broadcast management positions…

April 14, 2020

Financial Management for Broadcasters

Ashland station changes to classic country

Posted On: November 13, 2019

An Ashland radio station is changing its format to classic country.

WATW is now “Bay County.” The changeover happens as the station added an FM translator (101.3 FM).

The station features a morning show hosted by Big Bill Small. Before the changeover the station was airing conservative talk.  ... Read More

Quiz determines what type of broadcaster you are

Posted On: November 13, 2019

Heather Storm

What kind of broadcaster are you?

This is a fun, tongue in cheek quiz, but also somewhat insightful into your habits as a professional.  Results range from “The Brand Jock – STATION ALWAYS COMES FIRST. BRAND! BRAND! BRAND!” to “Future PD – I’M IN IT FOR THE LONG GAME” with snarky descriptions that are sometimes a bit too real.

Heather Storm, Woodward Radio Group, Appleton  ... Read More

WBA renews updated Insight Edge Weekly member service

Posted On: November 12, 2019

The WBA has renewed its contract with Insight Edge Weekly in order to continue to provide you, our valued WBA members, with this popular service.

Recently updated, the Insight Edge Weekly Advertiser Intelligence Service gives you access to the industry’s premier newsletter service giving you quick, useful, and current highlights of 14 key advertising categories: automotive, department stores, digital media, dining/grocery, electronics, employment, entertainment, financial, furniture, health care, media recap, real estate/home improvement, telecom, and travel. 

WBA member general managers and sales managers receive an email every Monday from your WBA to help you get your week started in a customer-centered manner.  ... Read More

Sanks, Jorstad retiring from WBA Foundation Board

Posted On: November 5, 2019

Michelle Vetterkind WBA President & CEO

Please join me in giving a heartfelt thank you to WBA Foundation Board Chair David Sanks and Vice Chair Laurin Jorstad for their outstanding service on the board.  

David Sanks

David Sanks

David has been an active member of the WBA for more than 33 years. There’s no doubt that his leadership has left an indelible mark on the WBA and the WBA Foundation. We are so very grateful for his many years of service and wise, eloquent counsel.  We wish David the best in his retirement and trust that we will continue to see him at WBA events.

Laurin Jorstad

Laurin Jorstad

Laurin’s can-do attitude has earned him a reputation as someone the WBA Foundation can count on to get things done (albeit, often behind the scenes).  His megawatt smile lights up a room and his effervescent presence will be missed. Laurin plans to spend more time out of state visiting his children and grandchildren. Enjoy, Laurin!

Both Sanks and Jorstad are hoping their departures will make room for dedicated broadcasters who are currently in the industry to bring fresh ideas to WBA Foundation leadership.  Your WBA Foundation Board will determine its next steps when it meets on Jan. 28.

Sanks’ farewell is included in his Foundation report in the most recent issue of the Wisconsin Broadcaster.

29 states represented at Broadcasters Clinic

The WBA Broadcasters Clinic was a huge success again this year, drawing hundreds of broadcast engineers and vendors from 29 states and Canada. SBE National was on hand for Clinic this year. Thank you to all the attendees, vendors, and sponsors for making this such a valuable event.   And a special thank you to our own Linda Baun, committee Chair Kent Aschenbrenner and the rest of the fabulous Committee. Read more here.

WBA represented at Radio Show, SMTE

 Your WBA was on hand for the NAB Radio Show in Dallas and Small Market Television Exchange in Austin in September. We’re always excited to see our members at these important national events.


At the Radio Show we celebrated NRG Media Chairman and CEO Mary Quass who received the National Radio Award. Congrats!

WBA launches podcast with Hall of Famer

WBA Hall of Famer Bob Barry conducted hundreds of celebrity interviews during his amazing career in Milwaukee radio and he was looking for a place to share his best recordings. Your WBA just launched a podcast for Bob to do just that. “Bob Barry’s Unearthed Interviews” podcast is available most places you can find podcasts, including Apple Podcasts, and they’re also on the Wisconsin Broadcasting Museum website. New episodes are released each Wednesday. Be sure to subscribe and if you’d like to put any of these recordings on the air, you can! Just let us know.  And trust me, you NEED to listen.

The podcast is funded through a donation from fellow Hall of Famer Terry Baun who is now also part of the WBA Foundation Legacy Club. Thank you, Terry, for your special gift!

Members are the voice of WBA

When there’s an issue important to broadcasters up for debate among lawmakers, they want to hear from YOU.

WISN-TV News Director Ben Hart recently provided testimony during a public hearing on a bill regarding police body cameras. Others, like Sean Dwyer (WXOW-TV) and Jim Murphy (WRJC-AM/FM), have also recently provided testimony.

These members, and everyone who makes calls at State Legislative Day, are representing all WBA members. For that, we thank you!

We hope to have a strong showing for the next State Legislative Day on Jan. 29. If you’ve never come before, please consider it. Lawmakers want to hear from their constituents, and that includes their local broadcasters.  Call us or email contact@wi-broadcasters.org to get involved.

On behalf of Linda, Liz, and Kyle, your WBA Team would like to wish you a happy, safe, and relaxing holiday season. We can’t wait to see what the new year brings!  As I seem to say repeatedly…..it’s never boring!

Broadcasters to reach out to lawmakers on body cameras bill

Posted On: November 6, 2019
Steve Lavin
Steve Lavin

I’m proud to say that Wisconsin’s broadcasters are part of a legislative effort that exemplifies an ideal model of making public policy. Let’s see to it that it gets put to a vote.

In the last legislative session, broadcasters and law enforcement were at odds over a proposed bill that would have set rules for the use of police body cameras and the release of video recorded by these devices. The bill put many lawmakers at odds as well.

This previous bill didn’t get a vote in the last session, but the situation prompted legislative leadership to establish a Legislative Study Committee to study the many complex issues surrounding body cameras. That committee included representatives of broadcasters, law enforcement, attorneys, newspapers, and both political parties.

The committee was given a tough job, but it worked hard on issues that few agreed on when they started. The members debated and compromised, and after many long meetings, they agreed. All but one of the ten members of the Legislative Council Study Committee on the Use of Police Body Cameras approved of a proposed bill that was then approved unanimously by both the Legislative Council and, more recently, the Senate Committee on Judiciary and Public Safety.

The bill, in part, maintains Wisconsin’s current standard of public records being assumed accessible to the public, unless a records custodian rules against openness using the balancing test. The bill uses the balancing test to determine if video should be released, and asks records custodians to take into consideration the expectation privacy for anyone who appears in the video and the treatment of victims and minors. The bill also directs records custodians to use redaction where necessary to allow for a video to be released.

All stakeholders gave something, got something, and in the end, came up with solutions that would largely address their concerns. It was compromise in the most positive sense of the word. They did what few might have expected when they started: They agreed.

With few legislative days remaining on the calendar, broadcasters must do their part to make sure this hard work isn’t squandered. Votes must still be scheduled in the Senate and Assembly.  Broadcasters will be calling on lawmakers and legislative leaders to schedule votes for this bill, and will be asking other groups involved in the drafting of this bill to do the same.

You can expect to hear more about this from the WBA in the coming weeks. Please consider reaching out to your state lawmakers on this important topic.


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