Wisconsin Broadcasters Association

Radio show established to train high school students

Posted On: May 21, 2019

Converge Radio in Eau Claire is teaching high school students how to produce a radio show by giving them a radio show.

Rock And Roll Homeroom airs Saturdays from 10 a.m. to noon.

Every Tuesday at 5 p.m., area high school students are invited to the Converge Radio studio to work with producers to record an episode, learn the basics of radio production, and develop promos for their own episode which will then air on Saturday. 

“My own passion for radio was built at a young age,” said Converge Radio station manager Scott Morfitt.  ... Read More

Webinar: Mobile Strategy for Radio

Posted On: May 20, 2019
Program Date: May 23, 2019
Fred Jacobs
Fred Jacobs

Every year Jacobs Media conducts the radio industry’s largest online survey, Techsurvey. Join Fred Jacobs, President of Jacobs Media and Bob Kernen, COO of jācapps for our webinar! Find out what we learned from Techsurvey 2019 that can help your radio station build a better digital strategy.

In this webinar, you’ll learn:

  • How the mobile phone usage habits of radio listeners are changing
  • What do radio listeners prefer: individual station apps or aggregated apps?
  • The role of mobile apps in in-car radio listening
  • How smart speakers are disrupting the way people are listening at home.
  •  ... Read More

Veteran music journalist joins Radio Milwaukee

Posted On: May 20, 2019
Evan Rytlewski
Evan Rytlewski

A veteran music journalist whose work has been featured extensively in Milwaukee and national publications is joining 88Nine Radio Milwaukee (WYMS-FM) as the station’s web editor.

Evan Rytlewski has been music editor for the weekly and online Shepherd Express for 13 years, where he covered all corners of the Milwaukee music scene. He has been a regular contributor to Pitchfork, which has published a variety of his features and more than 100 album reviews. His work has also appeared in Paste, Under the Radar, American Songwriter and Rap-Up magazines. Before working for the Shepherd, Rytlewski was a longtime and prolific contributor to the national A.V.  ... Read More

Green Bay radio station rebrands

Posted On: May 16, 2019

Woodward Radio Group’s KZ 104.3 (WKZG) is rebranding itself as Green Bay’s Best Variety, with a music library of hit songs spanning nearly four decades.

The station staged a soft relaunch in mid-April. It’s hoping to reach women who grew up listening to the radio in the 80s and 90s, and also enjoy today’s hit music.

“The Green Bay radio landscape has shifted in recent years and we now have the opportunity to fulfill the market demand for a true Mainstream Adult Contemporary music station,” said KZ 104.3 Brand Manager Joe Marroe.

The station will also feature the John Tesh Radio Show –   ... Read More

Liberal talk radio back on the air in Madison

Posted On: May 14, 2019

Liberal talk radio station is adding an FM translator in Madison.

Resistance Radio (WTTN-AM) in Columbus went on the air Saturday in Madison as “Talk 92.7.” Mike Crute is programming the station and hosts the afternoon show. The station will also air syndicated hosts Stephanie Miller and Thom Hartmann and other local hosts.

Liberal talk radio was last on the air in Madison in 2016.

The programming also airs on WRRD-AM in Waukesha.  ... Read More

Broadcasters Clinic call for papers open until June 7

Posted On: May 14, 2019

Broadcasters Clinic

The Call for Papers for the 2019 Broadcasters Clinic is currently open and will remain open until June 7. All the details are available here:

Call For Papers [PDF]

The 2019 Broadcasters Clinic will be held Oct. 15-17 at the Madison Marriott West. Early bird registration will open in June. Check back often for more details.  ... Read More

Get help making the right hire

Posted On: May 14, 2019

How do you know you are hiring the right person for the job? Omnia Target Reports will help narrow the field when you are filling sales, engineering, IT or administrative posts. Get a sneak peek of a candidate’s natural job behaviors before investing valuable time, energy and money on training.

The Omnia Profile, our simple, yet amazingly accurate, behavioral assessment, provides you with the workplace aptitudes of candidates and employees.  It’s fast, just 10 minutes. It’s easy, no confusing questions or irrelevant multiple choice scenarios.


This service is available to you as a member of the Wisconsin Broadcasters Association.  ... Read More

YP Corner: When competiveness morphs into sabotage and jealously

Posted On: May 13, 2019
Heather Poltrock
Heather Poltrock

Broadcasting is a tough business. It’s so competitive. You’re competing with other stations, streaming services, and satellite – radio and TV… the list goes on.  Sometimes you’re even competing with coworkers when it comes to internal promotions.

Every one wants to be the best—but what if someone’s attempt to be the best includes making your work life difficult?

Dr. Brian Weiland from the Behavioral Health Clinic weighs in.

Dr. Brian Weiland

“I think with jealousy, it’s less of a ‘you’ issue and more of a ‘them’ issue. Which, you know, really means if somebody’s jealous of you,  ... Read More

Deadline approaching for photographer fellowship

Posted On: May 13, 2019

The Rick Jowett Fellowship was established in 2017 by the Wisconsin Broadcasters Association Foundation to support educational opportunities for photographers and videographers who work in media in Wisconsin.

Recipients of the fellowship can use the grant for professional development in the areas of photography and videography. Applicants must specify how the funds will be used.

Potential uses include but are not limited to courses offered by the National Press Photographers Association, the Poynter Institute, or any accredited college or university.

This fellowship intends to award a total of up to $2,000 in grants annually to multiple recipients to cover part or all of the recipients’ expenses.  ... Read More

NAB Show offers view of broadcasting’s future

Posted On: May 8, 2019

Michelle Vetterkind WBA President & CEO

Having just returned from the NAB Show in Las Vegas, I can tell you without a doubt that there’s a lot of enthusiasm for the future of broadcasting! Technology is just a part of it. The people involved in broadcasting’s future are motivated and inspiring.

As part of the National Alliance of State Broadcasters Associations (NASBA) we were also quite fortunate to be able to have private meetings with FCC Commissioners Brendan Carr and Geoffrey Starks, as well as NAB President and CEO Gordon Smith and the NAB Government Relations Team. NASBA has a great working relationship and we always learn a lot from these gatherings. If you haven’t yet gone to an NAB Show, it’s a great way to connect with other broadcasters and to be inspired for the future of YOUR business.

PPT Coalition meets with Gov. Ever’s team

As you know, I’ve been joining meetings with members of the Coalition to Repeal Wisconsin’s Personal Property Tax as they meet with state elected officials. The broad coalition of 51 organizations, including your WBA, recently met with Gov. Ever’s staff about additional reform or repeal of the personal property tax during this legislative session.

Honoring the Greats!

We proud to announce the 2019 Class of the Wisconsin Broadcasters Association Hall of Fame:

Clif Groth

Dean Maytag

David L. Nelson (1921-2017)

Fannie Mason Steve (1877-1969)

We are also recognizing four Local Broadcast Legends:

Jerry Burke

Duff Damos

Glen Moberg

Marshall Shapiro (1938-2012)

Both groups will be recognized June 13 at the WBA Summer Conference to be held this year at the beautiful Osthoff Resort in Elkhart Lake. The Local Broadcast Legends will be honored at the luncheon and the Hall of Fame inductees will be honored at the Hall of Fame dinner that night. 

Registration open for Summer Conference

You can sign up now to attend the WBA Summer Conference held June 12-13 at the Osthoff Resort, one of our member’s favorite conference locations. The agenda of speakers and the agendas for the Engineering Day, the Media Technology Institute, and the Young Professional’s Toolbox and events are set. Check out the details on PAGES XX-XX.

Registration is also open for the annual golf tournament which will be held June 12 at Quit Qui Oc Golf Club.

There will, of course, also be a job fair on June 12 which stations can register for here. Job seekers are welcome to come at no cost.

Sports Workshop coming to Miller Park

Our WBA Doug Chickering WIAA Sports Workshop is coming back to Miller Park this summer! Mark your calendars for Wednesday, July 24. The sessions start at 10 a.m. and, of course, we won’t leave before watching a game! The Brewers will be hosting the Cincinnati Reds at 1:10 p.m. The workshop includes your ticket to the game!

During the sessions we’ll hear from the WIAA, Brewers radio announcer Jeff Levering, and Brewers VP for Strategy and Analytics, Mike Schwartz. 

There’s a lot going on right now with Your WBA. Be sure to keep up with us on our website, social media, and our WBA app. We hope to see you at one or more of our upcoming events!

Challenge the convention of targeting ‘Adults 25-54’

Posted On: May 8, 2019

Adults 25-54 is not a demo, it is a family reunion, and why are buyers targeting that demo anyways?

The most targeted demographic in our business is Adults 25-54. That age group includes grandparents, parents, and children. It looks more like an Easter dinner than a potential customer base. Does a new 26-year-old mother have anything in common to a 54-year-old grandfather? As sellers, we should question our buyers’ logic at targeting the entire family with our customers’ valuable marketing dollars.

My good friend and Jim Doyle and Associates Executive Vice-President, Tom Ray, claims that on Jan. 1, 2019 every baby boomer aged out of that often used A25-54 demographic. Tom said, “Boomers have more disposable income than any other generation, as they have been able to save over the years. It is estimated that the baby boomer consumer controls 70 percent of all disposable income. That means that any advertiser whose product is a ‘want’ not a ‘need’ purchase should target the Boomer.”

I’m not suggesting that every client target Boomers, but targeting Adults 25-54 now eliminates this generation’s spending potential all together. Boomers represent 26 percent of the people in the U.S., but hold 42 percent of the spending power. They have the desire to work later in their lives, some because they have to, but most because they want to. They are projected to live longer than any other generation. Did you know that one-in-four Boomers that own a home own more than one property? They are likely to hold leadership positions in high paying fields. The majority of the Baby Boomer population is female, who will outlive their male counterparts.

At the NAB Small Market Television Exchange, JDA’s Tom Ray suggested an “add ten” initiative. His mission was to add 10 years to every Adult 25-54 proposal request and make it Adults 25-64 to become more in line with today’s consumer. Let’s face it; the advertising buyer (whether he or she is seasoned or new) suggests your sales staff put together something targeting Adults 25-54 because he or she is told to do it. “It is the way we have always done it.” The next time it happens, your sales professional should challenge the buyer on their logic of missing today’s consumer with the most power. 

And for goodness sake, only using the Adult 25-54 demo when selling to local direct clients is an opportunity missed, not only your sellers, but more importantly for the client that depends on  customers with money coming through their doors or visiting their

Upcoming Events


Featured Video

Wisconsin Broadcasters making a difference

Download the WBA App

WBA Awards Gala begins in...


Recent Tweets





RDR RevPRO ad 220x550