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Podcast: The State of Spanish Radio: Its Future and Relevance
Monica Armenta (NM Broadcasters Assoc.) is joined by SDC Broadcasting’s Matt Martinez and Radio Ink and RBR+TVBR publisher Deborah Parenti to talk about Spanish-language radio; its growth, its challenges, and why it’s one of the most vibrant and resilient sectors of broadcasting.
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WBA joins DC fly-in to keep AM radio in every vehicle
Your WBA was in Washington D.C. this week, along with broadcasters representing 30 other states, to call on Congress to pass the AM Radio for Every Vehicle Act. The bills in both houses of Congress have overwhelming bipartisan support. The House bill has more than 300 cosponsors and the Senate bill has 60 cosponsors. Broadcasters…
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YP of the Month ‘excels in leadership’
A producer at WEAU-TV in Eau Claire, Melanie Walleser, is the WBA Young Professional of the Month for the month of July. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact on…
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Jowett Fellowship recipient wants radio to excel with video
A multimedia videographer at Woodward Community Media is the recipient of the Rick Jowett Fellowship. Logan O’Leary says while Woodward has a strong radio tradition, they’re forging a new path forward to also making it a reliable video production company. As the sole videographer for the company, he wants to grow the effort into a…
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WBA Foundation announces date for gubernatorial debate
The WBA Foundation Board will continue its 36-year tradition of holding statewide televised debates for Wisconsin’s voters by airing a general election debate in the 2026 Wisconsin gubernatorial race. Qualifying gubernatorial candidates will be invited to participate in a debate on Oct. 9 at 7 p.m., hosted by Milwaukee PBS. Radio and television stations from…
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Weekly Radio Addresses discuss conservation, food assistance
This week’s Weekly Radio Addresses from Wisconsin’s Capitol are about conservation and food assistance. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In this week’s GOP radio address, Sen. Patrick Testin, R-Stevens Point, addresses the expiration of the Knowles-Nelson Stewardship fund “After 37…
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Brittany Ward joins WISN-TV weather team
Brittany Ward is joining WISN 12 News as the station’s new weekend morning meteorologist. Effective Aug. 17, Ward will work alongside anchor Lakyra Banks on ‘WISN 12 News This Morning’ Saturdays and Sundays, from 5-6 a.m. and 7-9 a.m. Ward will also deliver additional weather reports and special news assignments for WISN 12 News throughout…
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WISM alumni gather for reunion
Alumni and friends of WISM in Madison held a reunion on July 17, sharing stories and reminiscing about the station for nearly three hours. WISM was a Top 40 powerhouse leading the market in ratings and revenue in the 60’s and 70’s. Launched in 1960, within a few months the station led the market and…
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Station raises money for books, literacy report
WISN-TV in Milwaukee collected $39,340 in donations so children across the community will receive free books and have access to literacy support. This latest ‘WISN 12 Day of Giving’ initiative is helping the ‘Books for Kids’ program from the local non-profit organization Next Door. “Reading sparks imagination, opens minds, and increases creativity. It’s no surprise…
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WPR’s Dr. Jonathan Øverby retires after 32 years of hosting ‘The Road to Higher Ground’
Dr. Jonathan Øverby, an important voice in Wisconsin broadcasting and world music for more than three decades, has announced his retirement from WPR. Since 1994, Dr. Øverby has served as the host and executive producer of WPR Music’s “The Road to Higher Ground with Jonathan Øverby,” guiding the program through several incarnations, from an engaging…
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The value of ‘real-world’ collaborative projects
The visual storytelling production classes that I teach typically begin with a foundational review of technical and creative concepts followed by practical application of the techniques, which after some practice, trial and (an occasional error or two) culminate with a final project. There are three main parts to the equation that learning takes place: 1.…
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Weekly Radio Addresses discuss immigration, help for new mothers
This week’s Weekly Radio Addresses from Wisconsin’s Capitol are about immigration and support for new mothers. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In this week’s GOP radio address, Sen. Rob Hutton shares his experience meeting two immigrants and the importance of…
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Stop Selling a Station. Start Selling a Brand.
Part Two: The Election Year Playbook By Chris Brunt and Bob Kernen In last month’s issue, we made the case that broadcasters need to stop selling platforms and start selling their brand. The audience is the same whether they’re listening over the air, streaming on an app, or scrolling your social feed. The product is…
