Social & Digital Archive

Someone I know recently interviewed for a position at an Apple Store. The way Apple has this set up is by interviewing candidates in groups of three. As the interviews started, my friend noticed something pretty incredible – one of…

Part Two: The Election Year Playbook By Chris Brunt and Bob Kernen In last month’s issue, we made the case that broadcasters need to stop selling platforms and start selling their brand. The audience is the same whether they’re listening…

A Conversation About Why Platform Doesn’t Matter Anymore If you run a radio or TV station in a small or medium market, you already have something Google and Meta will never have: a brand your community trusts. You back the…

The biggest impediment to increased revenue is an undertrained sales staff. It is a sales maxim that is more relevant today than ever. We are operating in an era, especially in digital sales, where clients perceive that everyone is selling…

This is the time of year when we try to answer that all-important question: “What happened?” So often, we are caught up in the day-to-day activities and events of our work and personal lives that it’s rare we take the…

As broadcasters plan for the new year, one thing is clear: Setting and sticking to a digital strategy is no longer optional. Whether you are a television or a commercial, Christian, or public radio station, the marketing landscape has changed…

All broadcasters – regardless of market size – understand first-hand the tumultuous times we are living in. The economy is clearly “going through some things,” and concurrently, we continue to see a shift in the way advertisers of all sizes…

The economy over the last 18 months could best be described as quirky. The headlines from CNBC and D.C. often paint a picture of strength—stocks are up, unemployment is low. But when we talk with media companies in small and…

Part of the work we do with broadcasters is to help them develop strategic plans. Our process is to conduct research, apply relevant megatrends, and do a deep dive into the client’s past, current situation, and goals for the future….