Social & Digital Archive

Jacobs: My Biggest Observation of 2022

As many of you know, we work with a broad array of broadcasters – commercial stations in markets of all sizes, public radio and Christian radio – and for a lot of media-adjacent companies whose products support broadcasters. We also…

Making the most of mobile

One of the most notable trends coming out of Jacobs Media’s Techsurvey this year is the continued growth of streaming. Over one-third of a radio station’s audience is receiving your product through your various streaming channels. And the way consumers…

We see now why conventions matter

For the past couple of years, the pandemic has forced many of our interpersonal activities onto platforms like Zoom or Teams. While these platforms existed prior to the pandemic, they definitely allowed us to keep in touch with clients, family,…

Getting outside broadcast bubble

One of the lasting impacts of the pandemic is the shift in the way Americans live their lives. “Work from home” used to be a perk companies offered on occasion to their employees. Today, it’s almost an expectation. The result…