Using your big toe instead of both feet
I’ve been in the media business for close to five decades. I’ve witnessed all sorts of new technology and innovations during that time – everything from the CD’s replacing vinyl, broadcast automation replacing live hosts, and social media replacing marketing….
How Wisconsin broadcasters can use ChatGPT , other AI writing tools
There’s been a lot of hype lately about writing tools that use artificial intelligence (AI) and what they might mean for the future of the broadcasting industry. The conversation has focused largely on ChatGPT, as well as recent rivals created…
Jacobs: My Biggest Observation of 2022
As many of you know, we work with a broad array of broadcasters – commercial stations in markets of all sizes, public radio and Christian radio – and for a lot of media-adjacent companies whose products support broadcasters. We also…
Making the most of mobile
One of the most notable trends coming out of Jacobs Media’s Techsurvey this year is the continued growth of streaming. Over one-third of a radio station’s audience is receiving your product through your various streaming channels. And the way consumers…
What we learned at the 2022 Podcast Movement conference
Podcast Movement is a weeklong conference that brings together thousands of podcasters and industry representatives for learning sessions as well networking opportunities. I attended this year’s event which took place in Dallas, Texas. Here are my top takeaways: 1. Podcasters…
Use the internet to develop your next generation of stars
As I talk to radio and television stations across the country, one of the things that I frequently hear is a concern about where the next generation of broadcasters will come from. Once upon a time, a career in broadcasting…
We see now why conventions matter
For the past couple of years, the pandemic has forced many of our interpersonal activities onto platforms like Zoom or Teams. While these platforms existed prior to the pandemic, they definitely allowed us to keep in touch with clients, family,…
How new digital platforms are giving broadcasters an opportunity to build communities
Recently, I teamed up with the Wisconsin Broadcasters Association to host an event that was a first for both of us — a social webinar. A social webinar involves an online presentation just like a normal webinar, but before and…
6 digital trends that will affect broadcasters (and all of us) in 2022
As we are writing this, our plan is to head out to the CES (once known as the Consumer Electronics Show) in Las Vegas the first week of January. For the last dozen years, we have used this event as…
