Kastler named VP, market manager for Muzzy

Marketing, business development and media veteran Lou Kastler is joining Muzzy Broadcasting as the company’s Vice President and Market Manager. “Rick and I have formed a great relationship over the years and are aligned on key objectives to keep locally…
Dwyer joins elections advisory committee

WXOW-TV News Director and WBA Board member Sean Dwyer is representing broadcasters on the Wisconsin Elections Commission Advisory Committee Concerning Election Observers. The panel will help the Wisconsin Election Commission rework its rules for poll watchers ahead of the 2024…
Embracing equity and creativity in grading

This fall I will be teaching a course called On-Air Performance. Sadly, only a few of my students are looking at getting into broadcasting. Most take the class as a GenEd to satisfy their speech class retirement. The course is…
WBA program helps stations plan for crisis

Radio and TV stations throughout the state can take an easy step toward being prepared for an emergency by getting Broadcaster Emergency Personnel ID cards for engineering staff members. Many stations already participate in the Broadcaster Emergency Personnel ID program,…
WBA staff celebrates anniversaries

Three WBA team members recently marked service anniversaries. Michelle Vetterkind, President and CEO28 years on Aug. 28 Liz Boyd, NCSA/PEP Coordinator18 years on July 19 Kyle Geissler, Vice President6 years on Sept. 5 Congratulations and thank you for your service…
Employees buy Black River Falls radio stations

A family-owned pair of radio stations in Black River Falls is being sold to some employees. WWIS Radio was owned by the Bob Smith family for more than 55 years. Bob’s son, Dan, who took ownership in 2019, is selling…
Vetterkind extends contract with WBA

WBA President and CEO Michelle Vetterkind has signed a new contract to continue leading the WBA for another four years. WBA Board Chair Jan Wade made the announcement. “The WBA Executive Committee is delighted to renew Michelle’s contract,” Wade said….
WBA Awards Gala going ‘vintage’

Hopefully everyone enjoyed some fun in the sun this summer! Now it’s time to fall into a new season…award season. The best season of all! Start gathering all your best work from this past year and submit your entries for…
Morgan Murphy Media buying TV, radio stations in Michigan

Morgan Murphy Media, headquartered in Madison, is buying three TV stations and five radio stations in northern Michigan and the Upper Peninsula from the Marks Media Group. “For more than 100 years and through four generations, our company has been…