WISM alumni gather for reunion
Alumni and friends of WISM in Madison held a reunion on July 17, sharing stories and reminiscing about the station for nearly three hours. WISM was a Top 40 powerhouse leading the market in ratings and revenue in the 60’s…
Podcast: The State of Spanish Radio: Its Future and Relevance
Monica Armenta (NM Broadcasters Assoc.) is joined by SDC Broadcasting’s Matt Martinez and Radio Ink and RBR+TVBR publisher Deborah Parenti to talk about Spanish-language radio; its growth, its challenges, and why it’s one of the most vibrant and resilient sectors…
Station raises money for books, literacy report
WISN-TV in Milwaukee collected $39,340 in donations so children across the community will receive free books and have access to literacy support. This latest ‘WISN 12 Day of Giving’ initiative is helping the ‘Books for Kids’ program from the local…
WBA joins DC fly-in to keep AM radio in every vehicle
Your WBA was in Washington D.C. this week, along with broadcasters representing 30 other states, to call on Congress to pass the AM Radio for Every Vehicle Act. The bills in both houses of Congress have overwhelming bipartisan support. The…
WPR’s Dr. Jonathan Øverby retires after 32 years of hosting ‘The Road to Higher Ground’
Dr. Jonathan Øverby, an important voice in Wisconsin broadcasting and world music for more than three decades, has announced his retirement from WPR. Since 1994, Dr. Øverby has served as the host and executive producer of WPR Music’s “The Road…
The value of ‘real-world’ collaborative projects
The visual storytelling production classes that I teach typically begin with a foundational review of technical and creative concepts followed by practical application of the techniques, which after some practice, trial and (an occasional error or two) culminate with a…
Stop Selling a Station. Start Selling a Brand.
Part Two: The Election Year Playbook By Chris Brunt and Bob Kernen In last month’s issue, we made the case that broadcasters need to stop selling platforms and start selling their brand. The audience is the same whether they’re listening…
YP of the Month ‘excels in leadership’
A producer at WEAU-TV in Eau Claire, Melanie Walleser, is the WBA Young Professional of the Month for the month of July. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year…
WBA Awards adds special category for America 250
America 250! What an incredible array of celebrations, events, and promotions we get to choose from for this year’s WBA Awards “Special Category!” From station imaging, special programming, and client commercials, to interviews, on-site broadcasts, community service, and anything else…
