How do your sellers stand out in a tech world?
Someone I know recently interviewed for a position at an Apple Store. The way Apple has this set up is by interviewing candidates in groups of three. As the interviews started, my friend noticed something pretty incredible – one of…
Lessons from the air for those on the air
With autumn winds we’re sure to see geese flying south. Did you ever notice how geese always fly in a V-formation? There’s a reason for that. And did you ever notice how one side is a little bit longer than…
2026 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of…
Wexlers join Legacy Club
A WBA Hall of Famer and WBA Foundation Board member and his wife are joining the Wisconsin Broadcasters Association Foundation’s Legacy Club. Steve and Amy Wexler join a list of 30 other individuals and couples who make up the Legacy…
Green Bay station collected food for storm relief
WFRV-TV in Green Bay on Aug. 5 partnered with Festival Foods and the St. Joseph Food Program for a Storm Relief Food Drive. Through broadcast promotions, WFRV.com, the WFRV+ Streaming CTV App, and live TV cut-ins from 9 a.m.–5 p.m.,…
WOMT 100 to finish year-long anniversary celebrations
WOMT Radio is entering the final months of its historic, yearlong 100th anniversary celebration. WOMT 100 commemorates a full century since the station first signed on the air in 1926. WOMT Radio was founded by pioneers of Wisconsin broadcasting Francis…
WBA team marks anniversaries
Two WBA team members recently marked service anniversaries. Michelle Vetterkind, President and CEO31 years on Aug. 28 Kyle Geissler, Vice President9 years on Sept. 5 Congratulations and thank you for your service to the WBA.
Sartler to lead Milwaukee Radio Group
Milwaukee Media Group, owned by Saga Communications, has named Tyan Sartler as VP/General Manager after 25 years with the company. Bob Bellini has retired from the company after more than 36 years with the group. Sartler rose from Senior Account…
Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the…
