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Podcast: The State of Spanish Radio: Its Future and Relevance
Monica Armenta (NM Broadcasters Assoc.) is joined by SDC Broadcasting’s Matt Martinez and Radio Ink and RBR+TVBR publisher Deborah Parenti to talk about Spanish-language radio; its growth, its challenges, and why it’s one of the most vibrant and resilient sectors of broadcasting.
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WBA joins DC fly-in to keep AM radio in every vehicle
Your WBA was in Washington D.C. this week, along with broadcasters representing 30 other states, to call on Congress to pass the AM Radio for Every Vehicle Act. The bills in both houses of Congress have overwhelming bipartisan support. The House bill has more than 300 cosponsors and the Senate bill has 60 cosponsors. Broadcasters…
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YP of the Month ‘excels in leadership’
A producer at WEAU-TV in Eau Claire, Melanie Walleser, is the WBA Young Professional of the Month for the month of July. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact on…
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Jowett Fellowship recipient wants radio to excel with video
A multimedia videographer at Woodward Community Media is the recipient of the Rick Jowett Fellowship. Logan O’Leary says while Woodward has a strong radio tradition, they’re forging a new path forward to also making it a reliable video production company. As the sole videographer for the company, he wants to grow the effort into a…
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WBA Foundation announces date for gubernatorial debate
The WBA Foundation Board will continue its 36-year tradition of holding statewide televised debates for Wisconsin’s voters by airing a general election debate in the 2026 Wisconsin gubernatorial race. Qualifying gubernatorial candidates will be invited to participate in a debate on Oct. 9 at 7 p.m., hosted by Milwaukee PBS. Radio and television stations from…
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Online payment available for 2018 dues
Even though there are still a few weeks left in this year, it’s time to pay next year’s WBA member dues. When 2017 ends, so does your WBA membership. You should soon be receiving your notice for 2018 WBA dues so sign up now and keep your membership in full force, without interruption, all the…
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Assembly committee approves police body camera bill
The Wisconsin State Assembly’s Criminal Justice and Public Safety Committee voted Tuesday to send a bill to the floor that addressed issues surrounding the use of police body cameras. The committee voted along party lines. The bill passed 8-4. Among other things, the bill would set in place a process for the release of police…
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Concerns raised about drone restrictions for newsrooms
Multiple layers of regulations could affect the ability of newsrooms to use drones for news gathering, according to a report presented to the Wisconsin Freedom of Information Council. Wisconsin State Journal photojournalist Michel King spoke to the council Oct. 26 saying that some state and local governmental agencies are placing restrictions on airspace beyond the…
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Nominations open for Hall of Fame, Local Broadcast Legends
Nominations open for Hall of Fame Award The Wisconsin Broadcasters Association Foundation Hall of Fame Committee is now requesting and accepting nominations for the Wisconsin Broadcasters Hall of Fame. The Hall of Fame nomination process is open and will run through Feb. 15, 2018. Submissions should be made on the official nomination form [PDF] and…
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Poll: Local TV news popular in SE Wisconsin
The results of a Marquette Law School poll released this week show local TV news is popular among residents in southeast Wisconsin. “Just more than half of respondents, 52 percent, say they watch local TV news every day, 18 percent a few times a week, 7 percent just once a week, 10 percent less than…
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WTMJ-TV honors everyday heroes in first ever ‘Positively Milwaukee Awards’
A Milwaukee television station held the first ever “Positively Milwaukee” awards to honor everyday heroes in southeast Wisconsin. WTMJ-TV held the event at the Harley Davidson Museum and a one-hour special aired Oct. 20. Event host and WTMJ-TV anchor Carole Meekins said the show highlights what’s right in the world. “We’re inundated with negative information…
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Mentorship offers chance to leave legacy
The greatest mentor of all time said that we should not let our left hand know what our right hand is doing. That’s wise. Helping other people is its’ own reward. Besides, it feels right and creates future leaders in our industry. Mentorship also comes with a fair dose of introspection and reflection from young…
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FCC votes to eliminate main studio rule
The FCC voted Tuesday to eliminate the main studio rule. The main studio rule requires each AM, FM, and television broadcast station to maintain a main studio located in or near its community of license. “NAB supports elimination of the main studio rule, which has outlived its usefulness in an era of mobile news gathering…
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High school students to participate in Student Awards For Excellence
The WBA Education Committee is going to pilot a “Student Awards for Excellence” competition for high school media students. The awards, which are for work done during 2017, will be presented at the Student Seminar on Saturday, February 24, 2018 at the Madison Marriott. Committee members are compiling a list of high schools that have…
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Are 45 second ads a better fit for stations, clients?
Try this sometime…just sit down and write a radio ad. Don’t worry about the length of the script. Simply include what you think is needed to make your point. Nothing more, nothing less. Probably have a little creativity…maybe an attention-grabbing intro, then the main thought (what I call the “meat and taters” of the ad),…
