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2026 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see…
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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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Janesville radio stations holiday fundraiser support local charities
A holiday fundraiser organized by two Janesville radio stations collected cash, food, and toys for local charities. The 2017 “12 Hours of Bringing” event put on by Bliss Communication’s WCLO and WJVL raised a total of $23,618 in food, cash, and toy donations. Listeners dropped off donations during a day of live broadcasts at Farm…
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Madison TV station raises record 3.55 million meals
A Madison TV station broke its own record by raising enough contributions from viewers for 3.55 million meals. NBC15’s 22nd annual Share Your Holidays campaign included a Dec. 6 telethon and donations were collected through the end of the year. The five-week campaign had the theme of “Power of ONE.” One person. One volunteer. One family.…
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Broadcaster testifies in favor of tax exemption bill
A Mauston radio broadcaster testified on Dec. 12 in front of a Wisconsin State Senate committee in support of a bill that would provide a sales and use tax exemption for commercial radio and TV stations. Jim Murphy owns WRJC-AM/FM in Mauston. He told the Senate Committee on Revenue, Financial Institutions & Rural Issues that…
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Wausau stations’ holiday campaign breaks record
An annual holiday fundraising campaign put on by two Wausau TV stations has broken a record. WSAW NewsChannel 7 and FOX WZAW’s annual “Share Your Holidays” campaign raised $95,811 from viewers and matching grants, topping the previous record of $90,942 set in 2016. The money raised benefits the food pantries at the Salvation Army of…
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Madison stations raise more than $50K in holiday effort
A group of Madison radio stations worked together to raise more than $50,000 to help people in the Madison area over the holidays. Mid-West Family Broadcasting stations Magic 98, La Movida, WJJO, and Q106 started the effort Dec. 8. Magic 98 let listeners granted Christmas wishes to people going through tough times. The one-day event…
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Green Bay station switches to Classic Rock
A Cumulus owned radio station in Green Bay changed formats from AAA to Classic Rock. WRKU-FM transitioned to all holiday music in November and the format change to classic rock happened after Christmas. The station is now “106.7 The Big Dog.”
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Consider year-end contribution to WBA Foundation
Consider an end-of-year tax-deductible contribution to the WBA Foundation. Click here. Contributions support: The General Fund Endowment Public Affairs Activities Education Scholarships Historic Preservation Wisconsin Museum of Broadcasting Hall of Fame Rick Jowett Fellowship Thank you for your support.
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Majority of House of Representatives backs Local Radio Freedom Act
A majority of the House of Representatives now supports the Local Radio Freedom Act after a bipartisan group of five House members signed a resolution opposing “any new performance fee, tax, royalty, or other charge” on local broadcast radio stations. The Local Radio Freedom Act (LRFA) now has 220 cosponsors in the House, two more…
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Request-A-Thon raises money for 13,000 meals
A request-a-thon event put on by a Madison radio station raised enough money to pay for 13,000 meals for a food bank in southern Wisconsin. Entercom’s Mix 105.1 partnered with NBC 15’s Share Your Holidays campaign and Second Harvest Foodbank to offer listeners the chance to take over the radio station’s playlist in exchange for…
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WPT partners on American-Indian cultural education project
Wisconsin Public Television has joined a coalition of organizations that has created a website offering free classroom resources about American Indian studies in Wisconsin. Wisconsin Act 31 Coalition partners created WisconsinFirstNations.org which invites educators to explore Wisconsin Native cultures and communities through PreK-12 educational videos, lesson plans, and learning tools that address current academic standards…
