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2026 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see…
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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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NAB President coming to WBA Summer Conference
The President and CEO of the National Association of Broadcasters is coming to the WBA Summer Conference in June. Gordon Smith will be the keynote speaker on June 21, the second day of the conference at the Hilton Milwaukee City Center. Sue Keenom, NAB Vice President of State Associations and NAB Boards, will be…
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Webinar to help stations with tax changes
A webinar scheduled for Feb. 8 will help Wisconsin businesses, including WBA members, with tax changes related to the personal property tax. The state budget passed in 2017 included a repeal of the personal property tax. Your WBA was part of a coalition that supported the change. WBA President and CEO Michelle Vetterkind testified twice…
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Eau Claire area broadcasters mourn loss of ‘great guy’
A veteran broadcaster who continued to work in broadcasting even after his time as an employee at an Eau Claire TV station has died. Rick Wold was an employee of WEAU-TV in the late 70s and early 80s and continued to be a friend of the station after he left. Wold was instrumental in the…
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WUWM hires managing editor, announcer
WUWM has hired a new managing editor and midday announcer. As managing editor, Michelle Maternowski will report to the station’s news director and coordinate all content produced by WUWM journalists across all platforms. She will also back up the news director and executive producer of Lake Effect as needed. Maternowski was previously WUWM’s Digital Services…
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Vetterkind appears in RAB video about CES
WBA President and CEO Michelle Vetterkind was included in a video from the Radio Advertising Bureau about the recent CES event in Las Vegas. Vetterkind was there on a tour put together by Jacobs Media. Vetterkind’s comments can be seen about three-and-a-half minutes into the video.
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Eau Claire host retires after 40 years
An Eau Claire broadcaster with 40 years in morning radio has retired. George House retired in December from WIAL-FM where he’s been in the air the last five years. He spent most of his career at WAXX-FM. House told the Leader-Telegram he loves radio and he’s had a blessed career.
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Madison news director promoted
WISC-TV’s Executive Director of News and Operations has been promoted to Vice President of News for Morgan Murphy Media. Colin Benedict will work with news directors in the company’s six markets to develop strategies to grow ratings and digital platforms. He has been with the company for more than 19 years and has been news director…
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Milwaukee TV station adds meteorologist
WTMJ-TV in Milwaukee added a full-time meteorologist to its weather staff. Meteorologist Elissia Wilson joined the station in early December and was on the air the week of Christmas. She was previously a meteorologist for Alabama News Network, doing broadcasts for the ABC and CBS affiliates in Montgomery.
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Submissions for WBA Student Awards closed
Submissions closed at 11:59 p.m. Friday in the WBA Student Awards. High school and college students from around Wisconsin made 241 award submissions for this year’s contest. The total is up from 2016 when students made 203 submissions. The students awards will be handed out on Feb. 24 at the Student Seminar at the Madison…
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Interest remains strong for Walker Institute
The Walker Broadcast Management Institute is in its 21st year and continues to sell out. Registration for the 2018 session is closed and the class is full. If you’re interested in attending future sessions, contact Liz Boyd at 608-255-2600. Attendees will gather in April at the UW-Madison School of Business and spend three days learning…
