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2026 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see…
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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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Stop using ‘in these uncertain times’ in your ads
We’re several weeks into ‘Safer at Home’ in Wisconsin and if your schedule is anything like mine right now, you’re consuming more media than ever. We’ve all seen and heard the ads: gentle piano music, images of empty streets and businesses turning their storefront sign from open to closed, and a somewhat melancholy voiceover saying…
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Wisconsin radio stations join national pandemic relief effort
More than 10,000 radio stations nationwide, including dozens in Wisconsin, raised money for pandemic relief efforts during an emergency radiothon. With a one-day event soliciting donations for Feeding America, in conjunction with local charters, radio raised more than $500,000 and provided five million meals to fill food banks, shelters, and meal programs in this time…
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When choosing a role, be a hero
Donald Miller (the creator of Story Brand) mentions the roles of our personal characters. In all of us, we have a villain, a victim, a hero, and a guide. The Villain in you experiences a negative emotion and wants everyone else to feel it too. The problem? It leads to self destruction and compliant minions…
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Broadcasters should embrace change
As the world around us continues to change, so must we. It’s honestly that simple. We as broadcasters need to embrace change daily, and we need to start looking for new ways to engage with our audience, our community, and our clients. We cannot simply rely on our go-to, “normal” from the past. Broadcasting has,…
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WISN-TV online food drive raises $666K
WISN 12 and Hunger Task Force raised $666,890 in April through an online ‘food drive’ and milk rescue to help local families in need during the COVID-19 pandemic. “It’s truly heart-warming to see how many people in the community came together for others in this crucial time of need,” said Jan Wade, president and general…
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YP Corner: The difference between ‘dressing nice’ and ‘dressing professional’
“Dress for Success” What does that really mean? During our YP committee meeting awhile back we discussed how on-air appearance isn’t something that gets touched on too much in college. That means some reporters or new anchors either dress like they’re 50 or dress far too causal because they’ve had no guidance. In my mind,…
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3-part WBA Awards Gala kicks off May 19
Your WBA is hosting a virtual awards gala over three days to give you and your stations a chance to celebrate the amazing work you and your team submitted for the 2019 WBA Awards for Excellence. Winners will have a chance to celebrate with their fellow broadcasters on social media. The WBA Virtual Gala will…
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Broadcasters step up to help Wisconsin through pandemic
FOMO – Fear Of Missing Out. It is what good broadcasting stations have and why our listeners and viewers tune in. Sure, they want to be entertained with good programming, but if we are not keeping them informed on what is going on in the market, we will lose them. They will find it someplace…
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Pandemic shows power of broadcasters to bring community together
Simply amazing. There’s no other way to describe the work you and your fellow broadcasters are doing to help your local communities through this devastating pandemic. At the same time, your own businesses are suffering from an incredible loss of revenue. We’ve heard stories from many of you over the past weeks. We hear the…
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Hygiene drive tops $428,000 in donations
The Family Radio Network’s 2020 “Help for the Homeless” hygiene drive collected more than $428,000 worth of donated hygiene and cleaning supplies for 89 crisis agencies in 15 of their listening communities. Agency staff and volunteers collected, counted, and squirreled the donations away in mid-March, just days before COVID-19 restrictions went in place. More than…
