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2026 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see…
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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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Stations takes cancer charity walk online
iHeartMedia Milwaukee’s V100.7 (WKKV-FM) is holding its ninth annual Sista Strut breast cancer charity walk as an online event. The free event aims to bring awareness to the importance of breast cancer screenings, especially for African American women who are at greater risk of dying from the disease. Fox 6 (WITI-TV) is a partner for…
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Weekly Radio Addresses call for safety during pandemic, rural road safety
This week’s Weekly Radio Addresses from Wisconsin’s Capitol are about keeping Wisconsinites safe during the pandemic and rural road safety during fall color tours. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In the Dem address, Gov. Tony Evers urged Wisconsinites to “stay…
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Ladysmith stations sold to Zoe
Two radio stations in Ladysmith owned by Flambeau Broadcasting are being sold to Zoe Communications. Zoe is already operating WJBL and WLDY under a local marketing agreement. Zoe owns nine other stations and five translators serving communities in northwest Wisconsin.
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Pandemic could change holiday shopping
While we know COVID will have an impact on holiday shopping and Q4 revenue, the how and why of that impact will remain to be seen. Morning Consult suggests that the pandemic may be the end of in store Black Friday shopping. Heather Storm Woodward Radio Group, Appleton heather.storm@wcinet.com
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Broadcasters bring people together
We as broadcasters have a responsibility to our community and to our listeners and viewers to continue to engage and provide accurate news and information along with a source of entertainment that fits into their daily lives. Our communities and our audience members put their trust in us enough to invite us into their homes,…
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Good Karma to launch station for Milwaukee’s Black community
Good Karma Brands is launching 101.7 The Truth, a local radio home for Milwaukee’s Black community. The station will launch this year and feature local shows with authentic conversations about news and current events, a celebration of Black culture, information created by and for the Black community with an emphasis on empowerment, family, faith and…
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YP Corner: Starting a side hustle
A 2019 Fortune article stated 49 percent of Americans under 35 have a ‘side hustle’. Photography, videography and DJ services seem to be the most popular among young broadcasters, according to an unscientific poll I’ve conducted. It makes sense given most broadcasters already have those skill sets. As someone who previously had a photography business…
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WPR launches podcast for kids
When schools in Wisconsin went virtual in March, Kate Archer Kent, host of Wisconsin Public Radio’s “The Morning Show,” and executive producer Molly Stentz, decided to do some special programming for children. These weekly segments featured guests like writer R. L. Stine, of the popular Goosebumps series, and animal expert Chris Kratt, from the PBS…
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Veteran GM named to run WISC-TV
Morgan Murphy Media has appointed veteran broadcasting executive Lyle Banks as vice president and general manager of WISC-TV in Madison. He will oversee television, digital, and magazine operations at the company’s flagship. Most recently, Banks was the VP and GM of WGCL-TV in Atlanta for Meredith where he led a team to ratings growth in…
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Weekly Radio Addresses highlights Pompeo visit, need for college students to wear masks
This week’s Weekly Radio Addresses from Wisconsin’s Capitol highlight this week’s visit by Secretary of State Mike Pompeo and the need for college students in Wisconsin to wear masks. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — Senate President Roger Roth in this…
