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Podcast: The State of Spanish Radio: Its Future and Relevance
Monica Armenta (NM Broadcasters Assoc.) is joined by SDC Broadcasting’s Matt Martinez and Radio Ink and RBR+TVBR publisher Deborah Parenti to talk about Spanish-language radio; its growth, its challenges, and why it’s one of the most vibrant and resilient sectors of broadcasting.
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WBA joins DC fly-in to keep AM radio in every vehicle
Your WBA was in Washington D.C. this week, along with broadcasters representing 30 other states, to call on Congress to pass the AM Radio for Every Vehicle Act. The bills in both houses of Congress have overwhelming bipartisan support. The House bill has more than 300 cosponsors and the Senate bill has 60 cosponsors. Broadcasters…
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YP of the Month ‘excels in leadership’
A producer at WEAU-TV in Eau Claire, Melanie Walleser, is the WBA Young Professional of the Month for the month of July. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact on…
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Jowett Fellowship recipient wants radio to excel with video
A multimedia videographer at Woodward Community Media is the recipient of the Rick Jowett Fellowship. Logan O’Leary says while Woodward has a strong radio tradition, they’re forging a new path forward to also making it a reliable video production company. As the sole videographer for the company, he wants to grow the effort into a…
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WBA Foundation announces date for gubernatorial debate
The WBA Foundation Board will continue its 36-year tradition of holding statewide televised debates for Wisconsin’s voters by airing a general election debate in the 2026 Wisconsin gubernatorial race. Qualifying gubernatorial candidates will be invited to participate in a debate on Oct. 9 at 7 p.m., hosted by Milwaukee PBS. Radio and television stations from…
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Chairman Pai to appear at virtual Broadcasters Clinic, agenda released
FCC Commission Chair Ajit Pai is scheduled to appear at the WBA’s virtual Broadcasters Clinic. The three day conference will take place online Oct. 13-15. The virtual Clinic will include three days of sessions about the latest developments in broadcast engineering. Topics include: –NAB Technology Update –Implications of new cloud technology –Working from home –Preparing…
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Respond to pandemic’s ripple effects with solutions
No business category (except for possibly airlines) has felt the effects of the COVID-19 pandemic like broadcasters. As entire communities shut down, ad budgets disintegrated, virtually overnight. Many of us have lived through economic downturns and thought the Great Recession of 2008 was the worst we’d see in our lifetimes. And then along comes the…
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Weekly Radio Addresses discuss school reopening and student debt
This week’s Weekly Radio Addresses from Wisconsin’s Capitol touch on the topics of school reopening during the pandemic and the Governor’s Task force on Student Debt’s final report. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — Sen. Luther Olsen in this week’s GOP…
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No need to reinvent the wheel… but don’t be the dinosaur
I started my career as an account executive. I helped create effective commercials and advertising schedules for clients. It will always be one of the most rewarding aspects of my career. Since then, I have always been the person in the room who looks up at the television during commercials and back down to my…
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WBA Awards to recognize momentous work done in 2020
Greetings from the WBA’s Awards Committee. Yes, we’re still here. And yes, we’re already working on the Awards of Excellence for 2021. First, I would like to thank everyone who participated and watched our very first virtual awards gala. 2020 has been quite the year, and while celebrating our finest 2019 achievements in person wasn’t…
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WBA members adopt revised bylaws
The member stations of the WBA this summer approved changes to the WBA bylaws. The changes were initially approved at the WBA Winter Conference and the second vote was to occur at the membership meeting at the Summer Conference. Because the membership could not meet this summer, the vote was conducted remotely through the submission…
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Career broadcast engineer Gary Mach dies
A broadcast engineer with a career spanning nearly six decades has died. Gary Mach died Sunday at his home in Green Bay. He was 78. During his career, Mach worked every level of support from staff engineer to corporate engineer. He successfully completed several facilities upgrades during his career, in additional to countless engineering accomplishments,…
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Wisconsin PBS stations offer at-home learning for fall semester
PBS Wisconsin and Milwaukee PBS, in partnership with the Wisconsin Department of Public Instruction, is supporting at-home learning for students of all ages during the pandemic by broadcasting weekday television schedules of programming with digital resources that connect to Wisconsin’s state academic standards. Beginning Sept. 1, PBS Wisconsin is dedicating the 11 a.m.-4 p.m. daytime weekday…
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Broadcasters should shine light on those making a difference
Our world is experiencing unprecedented times, and as broadcasters we have a unique role in helping our communities to both stay informed and to process the huge amounts of new information that seem to be coming in nonstop. In the month of September, our communities are experiencing back to school, and that looks different from…
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Severson retires from WISN-TV
WISN-TV veteran meteorologist Sally Severson is retiring at the end of the week. Severson announced her gradual retirement from the station more than a year ago. Her final broadcast was on Monday. Her last day is on Friday. Severson has been on the air for more than 30 years and on WISN-TV’s morning show since…
