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2026 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see…
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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers four scholarships. Students who meet eligibility requirements are encouraged to apply for these scholarships: David L. and Rita E. Nelson Family Fund Scholarship – $1,000 Howard Gernetzke Scholarship – $1,000 Morgan Murphy Media Scholarship –…
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Agenda available for 2020 Broadcasters Clinic, plans for 2021 announced
The 2020 Virtual Broadcasters Clinic is less than a month away and your official Broadcasters Clinic brochure is AVAILABLE NOW. You won’t want to miss these three days of amazing sessions, featuring an appearance by FCC Commission Chair Ajit Pai The virtual Clinic will run Oct. 13-15 and the brochure provides specifics about…
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Get tips for national sales staffers
Are any of your stations running syndicate programming? Whether a weekend countdown, or a weekday mainstay, all formats are airing more network programming. Veteran broadcast exec Kipper McGee unveiled in a recent WBA webinar how he took WDBO/Orlando to its first No. 1 book in decades and kept WLS/Chicago Top 5 by integrating network programming…
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Weekly Radio Addresses promotes safe voting, census participation
This week’s Weekly Radio Addresses from Wisconsin’s Capitol are about safe voting and participating in the census. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — Sen. Kathy Bernier in this week’s GOP radio address touted polling locations’ hygiene protocols and the state’s “safe,…
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WBA says goodbye, thank you to Linda Baun
WBA Vice President Linda Baun heard from WBA members and friends of the WBA from across Wisconsin and beyond during a retirement celebration Wednesday on Zoom. Baun’s last day is Friday. Baun joined the WBA in 2006 and led numerous WBA events including the Broadcasters Clinic, the WBA Awards for Excellence program and Awards Gala,…
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The Family Radio Network buys station in Eau Claire
The Family Radio Network is expanding with the purchase of a radio station in Eau Claire. University of Wisconsin-Eau Claire Foundation’s BluGold Radio LLC is selling Converge Radio 99.9 (WDRK) Cornell/Eau Claire. The Family is a group of Christian radio station based at 91.9 WEMI in Appleton. The group owns three other full power FMs…
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The pros of negative audience feedback
“Angry viewer email.” Those three words likely triggered an involuntary eye roll or sigh. No one enjoys being criticized, but there is a benefit. No industry sees the volume of complaints quite like food service. And if you’ve ever worked in a restaurant you know exactly what I mean. Years ago, while serving at an…
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Wisconsin Broadcaster available now
The July/August issue of the Wisconsin Broadcaster is now available. You can download it here [PDF]. Highlights from his issue: WBA Chair Chris Bernier writes about preparing for the election season. WBA Vice President Linda Baun is retiring in September. WBA President and CEO Michelle Vetterkind writes about Linda Baun’s lasting impression on the…
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Weekly Radio Addresses discuss bills regarding pandemic, redistricting
This week’s Weekly Radio Addresses from Wisconsin’s Capitol discuss two GOP bills aimed to helping schools and businesses during the pandemic and Gov. Evers’ People’s Maps Commission. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — Sen. Chris Kapenga in this week’s GOP radio…
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WBA program helps stations plan for crisis
Radio and TV stations throughout the state can take an easy step toward being prepared for an emergency by getting Broadcaster Emergency Personnel ID cards for engineering staff members. Many stations already participate in the Broadcaster Emergency Personnel ID program, but all WBA member stations are invited to participate. Broadcaster Emergency Personnel ID cards are…
