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2026 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see…
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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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Weekly Radio Addresses focused on racial disparities, pandemic
This week’s Weekly Radio Addresses from Wisconsin’s Capitol are about the Speaker’s Task Force on Racial Disparities and combating the ongoing pandemic. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — Rep. Jim Steineke in this week’s GOP radio address applauded the bipartisan work…
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WISN-TV breaks food drive record
Milwaukee TV station WISN-TV raised a record $301,002 for local families during its annual “Food for Families” campaign. The station partnered with Hunger Task Force to hold the drive which was held online because of the pandemic. “A huge ‘thank you’ to all who donated. We’re so impressed by the generosity of our community,” Jan…
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Learn the secrets to being a great salesperson
Over the course of my career, I’ve learned that there is truly no secret to being a great salesperson. In my experience, it takes hard work and a willingness to keep pushing forward, meeting each client where they’re at, and a lot of creativity, and there’s also always something new to learn. I recently read…
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E-Charisma measures your online presence
Another new term for 2020: E-Charisma! Your presence in real life meetings and your presence in zoom meetings are not equal. While physical charisma and body language can influence in person meetings, this aura is more difficult to replicate over the internet. Read more here. Heather Storm Woodward Radio Group, Appleton
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Broadcast selling during a pandemic
If you’re a veteran broadcast seller, you already know sales is hard but also incredibly rewarding work. If you’re a new young professional in broadcast selling, you probably think selling is nearly impossible even in perfect conditions. Enter pandemic here. Broadcast sales is hard, selling as a new young professional in the industry is even…
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WBA awards competition begins today
Competition for the 2020 WBA Awards for Excellence begins today. Stations can now submit award entries through BetterBNC. All entries must be submitted by Jan. 6, 2021 at 6 p.m. CT. Take note of the new deadline time, which is now at 6 p.m. Please also note that if you received an awards brochure in the…
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Winnekins named National Farm Broadcaster of the Year
Durand broadcaster Brian Winnekins is being recognized by the National Association of Farm Broadcasters as the 2020 Farm Broadcaster of the year. Winnekins was awarded Friday during a virtual NAFB convention. The award, established in 1969, recognizes individuals who have proven their abilities in broadcasting, have shown true commitment to the industry through their actions…
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Want to anchor? Now is your chance
I’ve worked a WSAW-TV for nearly 13 years. In that time I’ve done just about every job in the newsroom—on air and behind the scenes. I’ve never been a fulltime anchor or reporter, but have anchored and reported on holidays. It’s really exciting! If you’re looking to get a little more air time, the holidays…
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Weekly Radio Addresses focused on response to pandemic
This week’s Weekly Radio Addresses from Wisconsin’s Capitol are focused on the state’s response to the COVID-19 pandemic. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — Speaker Robin Vos in this week’s GOP radio address outlined Assembly Republicans’ COVID-19 relief ideas and stressed…
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The verbal fire drill
There is no feeling worse than being unprepared. In broadcasting, preparation is everything. I remember the first time I filled in at the assignment desk. I’d been at the station about two years, but had really never the been the ‘main phone answerer’. Welp, I had about an hour into the shift when the phone…
