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2026 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see…
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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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Walker Broadcast Management Institute delayed to 2022
The Walker Broadcast Management Institute scheduled for April 2021 will be postponed to April 2022. The WBA Foundation Board voted unanimously to again delay the three-day session because of the ongoing pandemic. The Institute is hosted on the University of Wisconsin campus in Madison, which remains closed to outside groups. The school has already canceled…
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How to avoid hurtful words during interviews with special needs families
In TV news, a fair amount of stories we cover include people with disabilities. Their stories shed light on medical advancements, their spirits are uplifting, and most often, sharing their story with a local audience can help generate much-needed financial support. But sometimes it’s tough when you know you need to address a medical condition…
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Weekly Radio Addresses honor veterans, ask Wisconsinites to stay home
This week’s Weekly Radio Addresses from Wisconsin’s Capitol take time to recognize veterans and focus on the pandemic crisis in the state. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — Speaker Robin Vos in this week’s GOP radio address reminded Wisconsinites to honor…
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PBS Wisconsin to premiere documentary on Hall of Famer Nancy Zieman
An educator, entrepreneur, trailblazer, and WBA Hall of Fame inductee, Nancy Zieman hosted Sewing With Nancy on public television stations for more than 30 years. Now, an all-new documentary tells the story of Nancy’s life through her own words and the reflections of those she inspired across a lifetime of education, family and faith. Nancy Zieman: Extraordinary Grace…
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Your assignment editor’s biggest pet peeves
There are two things I know for sure: Salads always taste better when someone else makes them. And probably once a week you do something to annoy your assignment editor. It really takes a special person to handle the role of the Assignment Editor. There is a ton of responsibility, very few ‘thanks’ and let’s…
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Brewers to air on new stations in Madison, Eau Claire
Brewers baseball will be airing on different radio stations in Madison and Eau Claire starting next spring. The Brewers Radio Network in Madison will be heard on “The Zone” (WOZN, 96.7 FM and 1670 AM) and in Eau Claire on Sports Talk 105.1 FM (WAYY, 790 AM and 105.1 FM). Mid-West Family, a family of…
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Radiothon raises nearly half million dollars for children’s hospital
A radiothon aired by a group of radio stations in Madison raised $498,241 for American Family Children’s Hospital. The eight-station group at Mid-West Family Broadcasting in Madison held the three-day radiothon from Oct. 21-Oct. 23. In previous years, radio hosts would gather in the lobby at the children’s hospital and interview parents and patients who…
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Madison radio group donates more than $900K in advertising to local businesses
Mid-West Family radio stations in Madison aired more than 31,000 free commercials to help hundreds of local businesses during the COVID-19 pandemic. The free spots ran from March 21 through July 31 through a feature called “Now Open.” “Our company was formed in Madison, we’ve been here for 91 years, and our commitment to the…
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Weekly Radio Addresses preview legislative priorities, call for COVID-19 precautions
This week’s Weekly Radio Addresses from Wisconsin’s Capitol discuss upcoming legislative priorities and call for stopping the spread of COVID-19. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — Speaker Robin Vos in this week’s GOP radio address briefed Wisconsinites on the Legislature’s post-election…
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Engelhart promoted to VP/GM for WKOW-TV
Anna Engelhart, Station Manager at WKOW-TV in Madison, is being promoted to Vice-President and General Manager. Engelhart joined WKOW in 2005 and was involved in both local and corporate sales efforts before being named WKOW’s Business Manager and Station Manager. A Wisconsin native, she has strong ties to the local community. “I am honored to…
