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2026 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see…
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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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2 hosts named to new Milwaukee radio station
Two new hosts are taking the microphone today at a new Milwaukee radio station. HOT 105.7 (WXSS-HD2) in Milwaukee welcomed Promise as morning show host, who will be heard weekdays from 5 a.m. to 10 a.m. DJ Gee-A joins the station as afternoon drive host and will be heard from 2 p.m. to 7 p.m.…
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Lorenz remembered for being storyteller
A man considered a legend at Madison TV station WMTV-TV has died. Norman Lorenz, 67, died Tuesday after fighting cancer. He worked in creative services and video production at the station for 38 years. He retired in 2015. Lorenz grew up in Watertown and moved to Madison after high school. He gradated from UW-Madison before…
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Learn about tools you need to get hired
As December (or May) graduates shake off their holiday lethargy and sharpen their focus on finding a job, organization is key. The Poynter article “Tools to find, track and level-up job applications” shared a lot of good advice I wish I had had when I first started in the industry. If you don’t know where…
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WBA Hall of Fame video available
A half-hour program highlighting three WBA Hall of Fame inductees is available to view online and available for stations to air. The program showcases the contributions of three past Hall of Fame inductees: Don Seehafer (inducted in 2002), Rosa Bartell Evans (inducted in 1997), and Bob Uecker (inducted in 1994). View video in Vimeo.…
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Station collects gifts to fill 1,500 shoeboxes
Madison radio station Life 102.5 (WNWC-FM) collected enough gifts from listeners to fill 1,500 shoeboxes for local children who would not otherwise have been able to open anything on Christmas morning. Shoebox Gift for Kids has been giving Christmas to Madison kids for 20 years. The station joined the effort this year. Gifts were gathered…
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Weekly Radio Addresses discuss pandemic relief, report on climate change
This week’s Weekly Radio Addresses from Wisconsin’s Capitol focus on the Assembly GOP proposal to address the pandemic and the release of a report from the Governor’s Task Force on Climate Change. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — Speaker Robin Vos…
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225 hats collected for ‘Hatsgiving’
A Milwaukee radio station collected more than twice the number of hats it hoped to collect from listeners for pediatric cancer treatment centers. FM106.1 (WMIL-FM) gathered 225 hand-made and store-bought hats at the radio station throughout the month of November. “Hatsgiving” featured FM106.1’s on-air personalities Ridder, Scott & Shannen, Jamie Martin, Quinn, Hannah, and other…
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‘The Family’ listeners provide grocery cards to 210 families
An on-air event organized by The Family Radio Network gathered enough donations to provide $100 grocery gift cards to 210 families in need. The network, based in Appleton, raised $21,000 on Giving Tuesday through its second annual “Christmas Blessing” event. The Family will distribute the gift cards to families throughout Appleton, Green Bay, Sheboygan, and…
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Radiothon effort for St. Jude hits $1M mark
Milwaukee radio station FM106.1 (WMIL-FM) raised more than $215,000 for St. Jude Children’s Research Hospital, pushing it past a total of $1 million raised for the hospital over five years. The fifth annual two-day St. Jude Radiothon featured FM106.1’s on-air personalities Ridder, Scott & Shannen, Quinn, and Hannah who encouraged listeners to donate on-air and…
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Student Awards competition opens today
The WBA Student Awards for Excellence competition opens today and closes Jan. 15 at 4 p.m. CT. Students can submit their work here. High school students are also invited to participate in the high school award categories. Award categories remain unchanged from the previous year. Learn about the rules and all award categories here. The WBA…
