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2026 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see…
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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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YP Corner: Not enough hours in the day?
In the media industry, we tend to wear multiple hats- from marketing to on-air, the list goes on and on. With so much of the day dedicated to other things, how do you find time to improve yourself? Doing a good job is incredibly important, not only for the company but for your career growth…
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Hess named to lead WUWM
John Hess has been named the new director and general manager of 89.7 FM – Milwaukee’s NPR (WUWM) effective Jan. 13. Hess succeeds Dave Edwards, who has served as general manager since 1985. Prior to joining WUWM, Hess was chief operating officer of Arizona Public Media, where he led a management team responsible for 70…
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La Crosse station group GM dies battling cancer
Howard Gloede, the general manager of six Mid-West Family stations in La Crosse, has died after a year and a half battling cancer. Gloede died Monday. He was 61. An article posted on the WIZM website called Gloede a sales guru and La Crosse media legend. Gloede joined Mid-West Family in 1979 as an intern…
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2 Milwaukee stations flip Christmas music
Two Milwaukee radio stations are turning their programming to Christmas music this week. WLDB-FM (93.3) switched to all-Christmas music at 3 p.m. Monday. WRIT-FM (95.7) made the switch at 7 a.m. Tuesday. At least three other stations in Wisconsin, one in Madison and two in Green Bay, are also now playing Christmas music ahead of…
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Liberal talk radio gets FM signal in Milwaukee
A liberal talk radio network is on the air with an FM signal in Milwaukee. Talk 101.7 is owned by New WRRD and part of Wisconsin’s Political Talk Network, which includes WRRD 1510 in Waukesha, Talk 92.7 in Madison, and WTTN 1580 in Columbus. Talk 101.7 is paired by FCC license to WRRD 1510 and…
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2020 Walker Broadcast Management Institute agenda released
The agenda for the 2020 Walker Broadcast Management Institute has been released. The three-day institute will be held April 14-16 at the UW Business School in Madison. The Walker Broadcast Management Institute is now in its 23th year, having completed its first seven, 3-year management education cycle in 2018. The 2020 Institute marks the second…
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Ashland station changes to classic country
An Ashland radio station is changing its format to classic country. WATW is now “Bay County.” The changeover happens as the station added an FM translator (101.3 FM). The station features a morning show hosted by Big Bill Small. Before the changeover the station was airing conservative talk.
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Quiz determines what type of broadcaster you are
What kind of broadcaster are you? This is a fun, tongue in cheek quiz, but also somewhat insightful into your habits as a professional. Results range from “The Brand Jock – STATION ALWAYS COMES FIRST. BRAND! BRAND! BRAND!” to “Future PD – I’M IN IT FOR THE LONG GAME” with snarky descriptions that are sometimes…
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WBA renews updated Insight Edge Weekly member service
The WBA has renewed its contract with Insight Edge Weekly in order to continue to provide you, our valued WBA members, with this popular service. Recently updated, the Insight Edge Weekly Advertiser Intelligence Service gives you access to the industry’s premier newsletter service giving you quick, useful, and current highlights of 14 key advertising categories:…
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WBA, WBA Foundation offer programs for engineers
The WBA and the WBA Foundation appreciate those who have chosen broadcast engineering as a profession. We realize that all broadcast engineers must stay current in broadcast engineering knowledge, skills, practices, and technologies, and that involves an investment of time and money. As the broadcast industry evolves, so must our understanding of how to implement…
