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2026 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see…
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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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Wisconsin Rapids news veteran dies
A man known as the voice of news and talk radio in Wisconsin Rapids since 1981 has died. Carl Hilke began his career as a reporter for WFHR and WWRW and later served as news director, according to his obituary. Hilke’s work was recognized by the AP and WBA. He was a past President of the…
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Radio Show a ‘veritable buffet for broadcasters’
There’s one sure place to satisfy a voracious appetite for education…the RAB/NAB Radio Show. Bouncing from session to session is like dining at a bountiful buffet restaurant. It’s rich fare, but you cannot consume every dish! So allow me to serve up a sampler…a scoped version for radio and television broadcasters. In no particular order,…
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Viewers help send veterans on Honor Flight
WISN-TV’s viewers in the southeast Wisconsin provided enough contributions to sponsor a plane on the latest “Stars and Stripes Honor Flight,” so that local veterans can take a life-changing trip to Washington D.C. Saturday’s flight followed a fundraising phone bank in May 2019 in which the station was able to raise nearly $60,000 for the…
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Former WPR director remembered for leadership, optimism
The former director of Wisconsin Public Radio, Phil Corriveau, is being remembered for his leadership, optimism, and commitment to WPR’s mission. Corriveau died Nov. 4. He was 66. Corriveau served as director of WPR for six years starting in 2004. He was a Wisconsin native who received both his bachelor’s and master’s degrees from UW-Madison.…
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Advertisers at a crossroads – Broadcasters to the rescue
We may be at an inflection point in media. As broadcasters, we know the past several years have been profoundly challenging. TV operators are faced with pressures from umpteen content providers, including SVOD, a game changer in the den, living room, or man cave. And on the radio side of the spectrum, podcasting, audio streaming,…
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Nominations open for WBA Student Leadership Award
The “WBA Student Leadership Award” is given to a broadcasting or broadcast journalism student of junior standing or above at a Wisconsin college or university who has most noticeably developed and exercised effective and creative skills in leadership. The student must be nominated in writing by an adviser, supervisor or faculty member. The nomination letter…
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DJ’s… do you sound cliché?
It’s easy to settle into a day to day flow with your on-air shift, moving from element to element and not really thinking about why you’re doing what you’re doing. By eliminating these five radio announcer clichés (according to Lund Media Group), you become your listener’s friend instead of being an anonymous radio announcer. Top…
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WBA Student Award competition opens Dec. 10
The 2019 WBA Student Awards competition will open for entries on Dec. 10 with a deadline of Jan. 18, 2020. The competition is open to high school and college students throughout Wisconsin. Awards categories include: audio storytelling, news writing, sports play-by-play, general entertainment program, website, newscast, features, promotional announcements, podcast, social media and many more.…
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Broadcasters to reach out to lawmakers on body cameras bill
I’m proud to say that Wisconsin’s broadcasters are part of a legislative effort that exemplifies an ideal model of making public policy. Let’s see to it that it gets put to a vote. In the last legislative session, broadcasters and law enforcement were at odds over a proposed bill that would have set rules for…
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WITI-TV sold to Fox
Milwaukee TV station Fox 6 (WITI-TV) is being sold to Fox after it was recently acquired by Nexstar through the purchase of Tribune Media. Fox is also buying a Nexstar station in Seattle and Nextsar is buying two stations in Charlotte. “Acquiring stations in these high-performing NFC markets enhances our already strong nationwide footprint and…
