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2026 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see…
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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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Madison station provides grant to dental care nonprofit
Madison radio station 106.7 The Resistance (WRIS) is providing a $15,000 community awareness grant to a nonprofit that provides access to quality dental care to Medicaid, BadgerCare, and uninsured populations in south central Wisconsin. The Mid-West Family Community Awareness grant will provide More Smiles Wisconsin with $15,000 in advertising over the 2020 calendar year. Nonprofit…
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Espeseth remembered for starting WAXX, leading, WEAU-TV
A lifelong broadcaster is being remembered in Wisconsin for starting radio station WAXX-FM and serving as general manager at WEAU-TV, both in Eau Claire. Allan Howard Espeseth, 81, died Nov. 20 near his home in Roseville, CA. His obituary states that Espeseth knew at age eight that he wanted to be a broadcaster. He started…
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Station raises $133K for Milwaukee food bank
A Milwaukee TV station’s phone bank raised $133,082 to support the city’s only free and local food bank. WISN-TV partnered with Hunger Task Force for the “Food For Families Phone Bank” which is in its eighth year. The campaign ran Nov. 26-27. WISN-TV journalists, public officials, and more than 60 volunteers accepted donations. On top…
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Think about setting when considering customer service
As Disney explains in “Be Our Guest: Perfecting The Art of Customer Service”, setting includes the work of maintaining and enhancing the environment and objects within in. Even the best-designed setting must be continuously maintained and improved. In broadcasting, our setting goes beyond our office buildings. Our setting is wherever our customers (our listeners and viewers) meet us. Ask yourself: is…
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Get the training you want: 12 webinars added to WBA 2020 schedule
We know you want more professional development, and the time to get it. The WBA is providing FREE webinars for WBA members which will upgrade your knowledge without draining your time or budget. The WBA recently added 12 webinars to its schedule and wants members to mark their calendars so they don’t miss any of…
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Consider career goals in your New Year resolutions
New Year’s resolutions aren’t just for quitting a bad habit or getting in shape, they can also boost the quality of your career. Here are Top Resume’s New Year’s Resolution Ideas: 17 Career Goals You’ll Be Able to Keep. Chet Daniels, Big Radio, Janesville
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WBA awards competition begins today
Competition for the 2019 WBA Awards for Excellence begins today. Stations can now submit award entries through BetterBNC. All entries must be submitted by Jan. 8, 2020 at 11:59 p.m. Before you say to yourself, “That’s more than a month away! Why worry about it now?” you’ll want to check out this video from a…
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Wausau meteorologist moving to Milwaukee
A meteorologist at Wausau station WAOW-TV is moving to Milwaukee. Monday is Sam Kuffel’s first day at CBS 58 (WDJT-TV). She will serve as the station’s weekend meteorologist. Kuffel was at WAOW for three and a half years.
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Building better relationships with sources
Whether you’re a journalist or in sales, we all have to develop bonds with people in the community to successful do our jobs. I found this article from Poynter 5 tips for journalists who want to do a better job of cultivating sources. It offers just 5 quick tips that we all can incorporate into…
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Sunrise station changes formats, promotes second change
A Wausau radio station is switching from an oldies format to a sports format and the owner is suggesting another station will also change formats soon. “Cool Oldies” (WXCO) changed Monday to Sports Fan 1230. A post on the WXCO Facebook page said the sports format is shared with sister station Sports Fan 100.5 (WAVL)…
