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2026 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see…
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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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Broadcasters serve communities through adversity, uncertainty
Broadcasting is hard. And yes…it’s always been hard. You don’t do it because it’s easy. You do it because you truly believe in the public service you provide to your local communities and your fellow Wisconsinites. But right now, it’s especially hard. We know that the pandemic and the recent protests have placed an incalculable…
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Pandemic prompts cancellation of 2020 Broadcasters Clinic
The 2020 Broadcasters Clinic, scheduled to take place in October, will be canceled because of the COVID-19 pandemic. This is the first time in the Broadcasters Clinic’s 64-year history that it has not been held. “This is a deeply disappointing decision,” Broadcasters Clinic Chair Kent Aschenbrenner said. “Due to circumstances beyond our control the 2020…
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Use your talents for volunteerism
As local broadcasters, community is arguably our industry’s greatest strength. Not only are we fortunate enough to super serve our neighbors with vital information and entertainment, we’re also in a position to fully immerse ourselves in the cities from which we broadcast. And because this line of work requires a glossing knowledge of a multitude…
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Covering a protest? Be prepared
Reporters Committee for Freedom of the Press shares some useful guides to help you better understand your rights and avoid incident: https://www.rcfp.org/resources/police-protesters-and-the-press/
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Eighteen hours a week at $9.25 an hour
Note: I started working on this article long before the coronavirus pandemic began. I fully understand that many stations are in crisis mode at present with revenue challenges, hiring freezes and even layoffs. However, the issues I’ve raised here predate all of this and will remain when things return to normal. I’ve wrapped up my…
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Broadcasters step up during unbelievable times
What a tremendous job Wisconsin Broadcasters have done during the pandemic. I think it is safe to say virtually every radio and TV station participated in or produced their own community events to help residents. Midwest Communications in central Wisconsin teamed up with WAOW-TV recognizing hometown heroes. Many stations assisted local businesses, some offering free…
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Wausau radio GM dies in accidental drowning
Brett Lucht, the Market Manager of Midwest Communications in Wausau, died Friday of an accidental drowning while on vacation. He was 50. “Brett has been an important part of our family,” Midwest Communications President and CEO Duke Wright said. “He built and led a winning team of people in Wausau. We are all shocked and…
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Weekly Radio Addresses promote mask wearing, celebrate Independence Day
This week’s Weekly Radio Addresses from Wisconsin lawmakers promote mask wearing to protect against the spread of COVID-19 and celebrate Independence Day. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — Lt. Gov. Mandela Barnes in this week’s Dem radio address urged Wisconsinites to…
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WBA Summer Conference goes virtual
Your WBA is committed to providing members with the professional development they need to be the best in their field and tools to help you recruit the best employees. Although we couldn’t be together for the WBA Summer Conference, we would like to bring to you the following opportunities. These are more than webinars.…
