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2026 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see…
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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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Wisconsin Broadcaster available now
The July/August issue of the Wisconsin Broadcaster is now available. You can download it here [PDF]. Highlights from his issue: WBA Chair Chris Bernier writes about how broadcasters are helping during uncertain times WBA President and CEO Michelle Vetterkind highlights the work done by broadcasters, upcoming WBA events, WBA Award winners, and face masks…
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Bernard joins WISN-TV weather team
Meteorologist Molly Bernard is joining WISN-TV’s Weather Watch 12 team in Milwaukee. “Molly’s Midwest experience makes her a great fit to join the Weather Watch 12 team,” said Jan Wade, president and general manager of WISN 12. “From record-breaking snowfall to severe storms, she has covered it all. Our viewers can depend on her forecasts…
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Radio station broadcasts drive-up co-op meeting
Radio station WRDN in Durand helped the members of the Dunn Energy Co-Op conduct business during a time of social distancing by broadcasting the co-op’s annual meeting in Menomonie. The Saturday meeting was held at the co-op headquarters and those in attendance stayed in their cars and listened to the meeting through their radios. Voting…
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Tiffany supports Local Radio Freedom Act
Newly elected 7th Congressional District Representative Tom Tiffany has joined as a cosponsor of the Local Radio Freedom Act. The resolutions in the House of Representatives and the Senate oppose “any new performance fee, tax, royalty, or other charge” on local broadcast radio stations. Wisconsin Congressman Bryan Steil (R-WI-1), Ron Kind (D-WI-3), Glenn Grothman (R-WI-6),…
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Discover secrets to digital success
You may have unanswered questions regarding how to grow your digital results following the uncertainty of 2020. SoCast assembled a panel of experts in the radio industry to give you the answers you need to accelerate your digital growth. The webinar was held Wednesday, but you can watch it now. Find a link to the…
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Weekly Radio Addresses focused on reaction to protests, climate change task force
This week’s Weekly Radio Addresses from Wisconsin lawmakers discuss reaction to this week’s violent protests in Madison and Governor Evers’ Task Force on Climate Change. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — Sen. Devin LeMahieu in this week’s GOP radio address denounced…
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4 artists selected for Radio Milwaukee initiative
Four musicians have been selected to participate in an accelerator program with $20,000 in grants called Backline, which is a grant and educational initiative of Radio Milwaukee (WYMS-FM) and gener8tor. The cohort is the fourth selected by Backline for the 12-week program. The program began in March 2018. The spring 2020 Backline artists are: Bisca…
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Manitowoc promoters to host morning radio show
The founders of an initiative to promote the Manitowoc area are taking over a morning radio show on WOMT-AM. Tina and Jason Prigge of the Coolest Coast will take over hosting “After Further Review” which airs Thursdays from 8:30 a.m. to 9 a.m. on WOMT. Host John Jagemann is stepping away from the show for…
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Get free advice, latest info on OTT TV
Wondering about OTT TV and how it’s changing the media landscape? This archived webinar posted today explores go to market strategies for local TV stations in the OTT/Connected TV space. Jonathan Muzio and his team at AdCellerant in Denver present on OTT basics, including trends in OTT, what is OTT, inventory Sources, OTT vs. traditional…
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Weekly Radio Addresses focused on recorded phone call, Juneteenth
This week’s Weekly Radio Addresses from the Wisconsin Capitol are focused on controversy over a recorded phone call between Gov. Evers and legislative leaders and celebration of Juneteenth. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — Rep. Romaine Quinn in this week’s GOP…
