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Podcast: The State of Spanish Radio: Its Future and Relevance
Monica Armenta (NM Broadcasters Assoc.) is joined by SDC Broadcasting’s Matt Martinez and Radio Ink and RBR+TVBR publisher Deborah Parenti to talk about Spanish-language radio; its growth, its challenges, and why it’s one of the most vibrant and resilient sectors of broadcasting.
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WBA joins DC fly-in to keep AM radio in every vehicle
Your WBA was in Washington D.C. this week, along with broadcasters representing 30 other states, to call on Congress to pass the AM Radio for Every Vehicle Act. The bills in both houses of Congress have overwhelming bipartisan support. The House bill has more than 300 cosponsors and the Senate bill has 60 cosponsors. Broadcasters…
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YP of the Month ‘excels in leadership’
A producer at WEAU-TV in Eau Claire, Melanie Walleser, is the WBA Young Professional of the Month for the month of July. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact on…
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Jowett Fellowship recipient wants radio to excel with video
A multimedia videographer at Woodward Community Media is the recipient of the Rick Jowett Fellowship. Logan O’Leary says while Woodward has a strong radio tradition, they’re forging a new path forward to also making it a reliable video production company. As the sole videographer for the company, he wants to grow the effort into a…
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WBA Foundation announces date for gubernatorial debate
The WBA Foundation Board will continue its 36-year tradition of holding statewide televised debates for Wisconsin’s voters by airing a general election debate in the 2026 Wisconsin gubernatorial race. Qualifying gubernatorial candidates will be invited to participate in a debate on Oct. 9 at 7 p.m., hosted by Milwaukee PBS. Radio and television stations from…
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Radio veteran dies in kayaking accident
Radio veteran Tammi McCauley died Saturday in a kayaking accident. McCauley, who listeners of “The Bug” (WISS-AM/WAUH-FM) knew as Lexi Young, drowned on the Mecan River in Marquette County. She lived in Ripon. During her career she worked in Berlin, Ripon, Appleton, Fond du Lac and other places. “She enjoyed working with her on-air partner…
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Madison station named Station of the Year by Christian Music Broadcasters
Madison Christian radio station Life 102.5 (WNWC) has been named 2020 Christian Music Broadcasters Station of the Year in the medium market category. The award recognizes stations demonstrating a commitment to excellence and dedication to serving their communities. Three nominees in small, medium, and large market categories are selected by judges within the Christian music format.…
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Weekly Radio Addresses focus on Dairy Month, Pride Month
This week’s Weekly Radio Addresses from Wisconsin lawmakers focus on Dairy Month and Pride Month. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — Sen. Howard Marklein in this week’s GOP radio address urged Wisconsinites to support local dairy farmers. “Now, more than ever,…
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Koser to start boutique ad agency, leave Young Professionals Committee
Young Professionals Committee Chair JT Koser is leaving Koser Radio Group in Rice Lake and will resign from his position on the Young Professionals Committee. Koser was one of the founding members of the Young Professionals Committee when it formed in 2011. He also served on the WBA Board of Directors from 2015 to 2019.…
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Broadcasters Clinic on schedule to take place in October
The WBA Broadcasters Clinic held every October in Madison is scheduled to take place Oct. 13-15. The WBA’s No. 1 goal is to present a safe environment, perform a fan-tas-tic Clinic for broadcast engineers, and do what we do best! Like our partners in the industry, the navigation to a new normal is not a…
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Data shows advertising effective during pandemic
While some businesses were hesitant to advertise or lowered their budgets during COVID-19, post shutdown data shows that advertising effectiveness scores on the Advertising Benchmark Index exceeded expectations, as long as the message had the right focus. Read more here. Heather Storm, Woodward Radio Group, Appleton heather.storm@wcinet.com
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WOGO hosts on-air ‘drive-in’ graduation ceremony
A Chippewa Falls radio station helped its local high school celebrate its graduates while social distancing. WOGO worked with the high school to produce the Chi-Hi “Drive-In Graduation.” More than 300 seniors and their families lined up in decorated vehicles at the local fairgrounds. As “Pomp & Circumstance” played over the air, they drove out…
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Waupaca LPFM changes formats
A city-owned LPFM in Waupaca is changing formats after another Waupaca station changed formats. Waupaca Radio (WILM-LP) announced on its Facebook page that it was switching to an “Adult Alternative” format during weekdays, overnights, all day Saturday, and Sunday afternoon and evening. “We have found a big void of contemporary music on the local radio…
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Contest awards best quarantine hair
The WBA Young Professionals Committee hosted a fun contest on Facebook last month. Members were asked to submit photos of their current hairdo—amid the Safer at Home Order and the ability to not get a haircut. Participants submitted their selfies and the group voted for their favorite. WSAW-TV anchor Sean Caldwell received the most votes…
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iHeart radio stations in Madison deliver 4 trailers of food
Madison’s six iHeartMedia radio stations gathered four trailers full of food during a food drive in May. Listeners left donations at Metro Market and Pick N’ Save stores and the stations delivered the food to Selfless Ambition and the Goodman Community Center where they will be shared with families who need it.
