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2026 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see…
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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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Radiothon raises $25K for music venues
A Milwaukee radio station and TV station used a radiothon to raise $25,000 for local music venues struggling to make ends meet during the pandemic. FM102/1 (WLUM) teamed up with Fox 6 (WITI-TV) and the National Independent Venue Association (NIVA) to #saveourstages with a 24-hour radiothon on July 10-11. The money raised supports local independent…
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Weekly Radio Addresses touch on education funding, broadband access
This week’s Weekly Radio Addresses from the Wisconsin Capitol focus on education funding and broadband access. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — Sen. Howard Marklein in this week’s GOP radio address highlighted how most school districts are slated to receive more…
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Waupaca station back on air with new format
A Waupaca radio station is back on the air with a new format after some equipment work following its sale. WDUX is now WPCA and heard on 100.7 FM and 800 AM and calls itself “The Foundry.” The Active Rock format debuted Monday at 4:25 p.m. with Twisted Sister’s “I Wanna Rock.” The station went…
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WPR teams up with StoryCorps to preserve veterans’ stories
StoryCorps, a national nonprofit organization dedicated to recording, preserving, and sharing the stories of people from all backgrounds and beliefs, will team up with Wisconsin Public Radio (WPR) as part of its Military Voices Initiative. Together, they will honor Wisconsin’s veteran and military community by recording and preserving their stories. WPR is reaching out to…
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Ongoing effort to fight hunger during pandemic raises $3.3M in 100 days
A Madison TV station’s effort to help fight hungry during the pandemic raised $3.354 million during the campaign’s first 100 days. NBC15 (WMTV-TV) and Second Harvest Foodbank of Southern Wisconsin launched the “Care Box Challenge” in a matter of days in response to increased food insecurity due to school and business closures caused by COVID-19.…
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Strachota to retire, Brown named GM of Weigel’s Milwaukee stations
Anne Brown will succeed Mark Strachota as General Manager of Milwaukee television stations WDJT, WMLW, WBME and WYTU. The leadership changes is expected later this summer. Strachota is retiring after six years running the Milwaukee stations, which include CBS58, Telemundo Wisconsin, WMLW “The M”, MeTV Milwaukee and additional channels affiliated with Weigel’s networks. Strachota is…
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Program helps broadcasters support student journalists
A new student journalism program offers high school students the chance to learn marketable skills in the field of journalism while giving broadcasters the opportunity to help these students be a part of the future of the industry. The Student Journalism Program was established by the Wisconsin Institute for Public Policy and was the brainchild…
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Adopt-a-cow campaign breaks fundraising record
A Madison TV station’s Adopt-A-Dairy-Cow campaign raised $183,876 for the month of June, setting a record in campaign history. The additional promotion of this event by NBC15, the generosity of local sponsors, and the outpouring of donations from our community helped beat last year’s campaign total by 366-percent. The campaign runs each year during June…
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Weekly Radio Addresses focus on tourism, redistricting commission
This week’s Weekly Radio Addresses from the State Capitol focus on helping Wisconsin’s tourism industry and Gov. Evers’ redistricting commission. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — Sen. André Jacque in this week’s GOP radio address urged Wisconsinites to support a healthy…
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WPR to air 3rd Congressional District debates
Wisconsin Public Radio (WPR) is hosting two, live broadcast debates featuring primary candidates for Wisconsin’s 3rd District seat in the House of Representatives. The first debate will air on Friday, July 31 at 10 a.m. and feature the Republican primary candidates Jesse Ebben of Eau Claire and Derrick Van Orden of Hager City. The second debate…
