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2026 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see…
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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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TV Journalists: Get peer feedback on your work!
Looking for Feedback on Your Reel? Your WBA is offering members outside feedback on their work through a peer review panel! This initiative from the WBA Young Professionals Committee makes it easy for you to submit your work and receive feedback from a team of fellow broadcasters who will tell you what you’re doing right…
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Event increases breast cancer awareness for women of color
A radio and TV station in Milwaukee held a successful event to increase breast cancer awareness among women of color. V100.7’s (WKKV-FM) Sista Strut was held Saturday at the Marcus Center of Performing Arts Peck Pavilion with support from Fox 6 (WITI-TV). Thousands of breast cancer survivors and their supporters came out from across southeastern…
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Roth retires after long Wisconsin broadcasting career
WBA Hall of Famer Chuck Roth is retiring after a career in broadcasting that started when he was in high school. “From my senior year of high school, I knew broadcasting was the career I wanted to pursue,” Roth said. “I was very fortunate to able to work in broadcasting for my entire career, with so…
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Milwaukee station to air special celebrating Hispanic culture
Milwaukee TV station WISN 12 News will be presenting a half-hour television special ‘Project CommUNITY: Celebrating Hispanic Heritage’ on Wednesday, Oct. 3 at 6:30 p.m. This program is in honor of National Hispanic Heritage Month, which takes place from Sept. 15 through Oct. 15. ‘Project CommUNITY: Celebrating Hispanic Heritage,’ will showcase local artists, advocates, business…
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Weekly Radio Addresses discuss business investment, tourism
This week’s Weekly Radio Addresses from Wisconsin’s Capitol are about business investment and Wisconsin tourism. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In this week’s Democratic radio address, Gov. Tony Evers discussed two new grant programs to support business investment into underserved…
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Weekly Radio Addresses promote proposals on AG communities, unemployment insurance
This week’s Weekly Radio Addresses from Wisconsin’s Capitol discuss proposed investments in AG communities and changes to the state’s unemployment insurance system. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In this week’s Democratic radio address, Gov. Tony Evers talked about a new…
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WBA staff celebrates anniversaries
Three WBA staff members recently marked service anniversaries. Michelle Vetterkind, President and CEO 26 years on Aug. 28 Liz Boyd, NCSA/PEP Coordinator 16 years on July 19 Kyle Geissler, Director of Operations and Public Affairs 4 years on Sept. 5 Congratulations and thank you for your service to the WBA.
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Sen. Baldwin joins Local Journalism Sustainability Act, Broadcast VOICES
Wisconsin Senator Tammy Baldwin is cosponsoring two bills aimed at supporting local journalism and expanding diversity in broadcast station ownership. The Local Journalism Sustainability Act supports local journalism, both broadcast and print, by providing tax credits for the hiring and retention of journalists. It also allows certain small businesses to claim a tax credit for…
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Plan now to enjoy WBA awards success
Greetings from the Awards Committee! We hope you had an enjoyable summer and have stashed away some copies of your best work in preparation for the January awards deadline. Oh, you haven’t? As we dove into our list of last year’s disqualifications, here’s a statistic you may find interesting: Nearly 33 percent of 2020’s entries…
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Getting outside broadcast bubble
One of the lasting impacts of the pandemic is the shift in the way Americans live their lives. “Work from home” used to be a perk companies offered on occasion to their employees. Today, it’s almost an expectation. The result is this has changed the way people consume entertainment, and as a result, has to…
