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Podcast: The State of Spanish Radio: Its Future and Relevance
Monica Armenta (NM Broadcasters Assoc.) is joined by SDC Broadcasting’s Matt Martinez and Radio Ink and RBR+TVBR publisher Deborah Parenti to talk about Spanish-language radio; its growth, its challenges, and why it’s one of the most vibrant and resilient sectors of broadcasting.
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WBA joins DC fly-in to keep AM radio in every vehicle
Your WBA was in Washington D.C. this week, along with broadcasters representing 30 other states, to call on Congress to pass the AM Radio for Every Vehicle Act. The bills in both houses of Congress have overwhelming bipartisan support. The House bill has more than 300 cosponsors and the Senate bill has 60 cosponsors. Broadcasters…
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YP of the Month ‘excels in leadership’
A producer at WEAU-TV in Eau Claire, Melanie Walleser, is the WBA Young Professional of the Month for the month of July. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact on…
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Jowett Fellowship recipient wants radio to excel with video
A multimedia videographer at Woodward Community Media is the recipient of the Rick Jowett Fellowship. Logan O’Leary says while Woodward has a strong radio tradition, they’re forging a new path forward to also making it a reliable video production company. As the sole videographer for the company, he wants to grow the effort into a…
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WBA Foundation announces date for gubernatorial debate
The WBA Foundation Board will continue its 36-year tradition of holding statewide televised debates for Wisconsin’s voters by airing a general election debate in the 2026 Wisconsin gubernatorial race. Qualifying gubernatorial candidates will be invited to participate in a debate on Oct. 9 at 7 p.m., hosted by Milwaukee PBS. Radio and television stations from…
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Broadcasters Clinic named ‘Best Educational Event’ by SBE
The SBE Wisconsin chapters and the Wisconsin Broadcasters Association has won an award from the Society of Broadcast Engineers (SBE) for the Best Educational Event for the Wisconsin Broadcasters Clinic held in October 2020. One nominator noted, “They have consistently put on a highly attended event that has a strong mix of classic material, cutting-edge…
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Why reporters should cold-call for more thorough storytelling
cold-call /ˈkōl(d) ˌkôl/ verb make an unsolicited call on (someone), by phone or in person, in an attempt to sell goods or services. Ah, yes. A very popular tool amongst the sales folks. Welp, I’m going to hijack the term and let you know cold-calling is something reporters can add to their toolbox too. How…
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Sen. Johnson joins cosponsors of Local Radio Freedom Act
U.S. Senator Ron Johnson is joining five members of the Wisconsin House delegation in supporting the recently reintroduced Local Radio Freedom Act (LRFA). The resolutions in the House of Representatives and the Senate oppose “any new performance fee, tax, royalty, or other charge” on local broadcast radio stations. Representatives Bryan Steil (R-WI-1), Ron Kind (D-WI-3),…
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Weekly Radio Addresses discuss state budget, personal property tax
This week’s Weekly Radio Addresses from Wisconsin’s Capitol discuss the recently signed state budget and the vetoing of a bill that would have eliminated the personal property tax. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In this week’s Democratic radio address Gov.…
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Veteran Wausau DJ shares advice, stories, ideas for radio newbies
“Morning radio is the place to be!” And no one knows that better than WIFC’s Dave Kallaway. His radio career spans four decades, with nearly three in his current role. “We were allowed to listen to the radio in high school, in typing class, and that’s where I first got the bug that radio might…
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How to safely connect with viewers on social media
Social media is an incredible tool for connecting with your audience. But the line between sharing and oversharing is a fine one. Sara Maslar-Donar is the anchor of WKOW’s Wake Up Wisconsin Weekend morning show and reports for the weekday morning show. She was also recipient of the WBA’s ‘Best Online Personality” award, placing second.…
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Síle Shigley named host of WPR’s ‘Simply Folk’
Síle Shigley has been named the permanent host of Wisconsin Public Radio’s long-running Sunday night folk music show “Simply Folk.” Shigley performed in the Celtic a cappella vocal quartet Navan for more than 15 years, playing across the United States, and she’s steeped in the musical traditions of Ireland, Scotland, Wales, Brittany, Cornwall, and the…
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WISN-TV wins Service to America award
Milwaukee TV station WISN-TV is being recognized with a Service to America Award from the NAB Leadership Foundation. WISN-TV was a finalist in large market television for WISN-TV Feeds the Hungry. Within two weeks of the “stay-at-home order,” WISN knew they needed to find a way to feed the struggling members of their community. As…
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Find opportunities for bettering yourself after pandemic
You probably read the book, “Getting Things Done” by David Allen. Or, maybe that’s on your To Do list. Years ago I heard of this great book to reorder my life and accomplish more in less time. I called the bookstore and ordered a copy. Soon after, the store manager called, “Mike, your book “Getting…
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WBA slate of officers, directors announced
The WBA Nominating Committee has set a slate of officers and directors for consideration by the WBA general membership. As provided by WBA by-laws, Don Vesely, WMTV-TV, Madison, the current WBA Vice Chair and Chair-Elect, will automatically be elevated to the position of Chair of the Board at the 2021 WBA General Membership meeting. The…
