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WBA Awards for Excellence contest opens for entries
You can start submitting your award-winning entries for the WBA Awards for Excellence RIGHT NOW! and if you’re looking to get starlight to submitting entries…here’s the The submission deadline is Jan. 9 at 4 p.m. CT. Your WBA Awards Committee…
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2025 WBA Hall of Fame Show available now
A half-hour program highlighting four 2025 WBA Hall of Fame inductees is available to view online and available for stations to air. This show features Denise Callaway, Bill Hubbard, Mark Zoromski, and Paul Braun. The show is available to all…
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YP of the Month is ‘unsung hero’ for station group
An announcer and producer at Woodward Community Media in Appleton, Zach Zelinski, is the WBA Young Professional of the Month for the month of November. The WBA Young Professional of the Month is a nominee for the WBA Young Professional…
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Guard presents WBA with commemorative coin
WBA President & CEO Michelle Vetterkind on Oct. 24 visited with our longtime partners and friends at the Wisconsin National Guard, including Maj. Gen. Matt Strub and Brig. Gen. Brion Aderman. During the visit, Vetterkind was honored to receive a…
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Nominations open for WBA Hall of Fame, Local Broadcast Legends
Nominations are now open for the WBA Hall of Fame and the Local Broadcast Legends. The WBA Hall of Fame Committee made a number of changes to the process starting with the 2025 cycle: Nominations for both recognitions must be…
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WKOW-TV remembers long-time photographer
A long-time photographer at WKOW-TV in Madison is being remembered after more than 30 years in broadcasting. Mike Kellogg, 65, died Friday with his wife Mary by his side after a prolonged illness. Kellogg began work with WKOW-TV in the…
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Think differently about your 2021 budget
I truly learned about budgeting when I walked into a department head meeting at my first major market radio station a month after I became the program director. The general manager announced it was time to budget for the next…
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Weekly Radio Addresses ask Wisconsinites to drive safely, continue effort against pandemic
This week’s Weekly Radio Addresses from Wisconsin’s Capitol ask Wisconsinites to drive safely and drink responsibly during the holidays and to continue taking precautions against the pandemic. These addresses are available for Wisconsin broadcasters to use as they see fit….
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Retired Wisconsin TV manager dies
A retired broadcaster who worked in sales and management at numerous Wisconsin TV stations has died. Bruce Liljegren, 79, died in September. Liljegren grew up in Rock Island, Illinois and got his start in broadcasting at WHBF-TV, WHBF-AM, and WHBR-FM…
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Stations make donation to Salvation Army
A group of radio stations in Marinette teamed up with local police to make a $3,000 donation to the Salvation Army in December. The donation from Bay Cities Radio is in lieu of the station’s annual “Shop With a Cop”…
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State Legislature honors Local Broadcast Legend
Local Broadcast Legend Glen Moberg was honored last session by the Wisconsin State Legislature. Moberg was honored in 2019 as a WBA Local Broadcast Legend. The Wisconsin Public Radio veteran journalist retired in February 2019 and died in September 2019…
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2 hosts named to new Milwaukee radio station
Two new hosts are taking the microphone today at a new Milwaukee radio station. HOT 105.7 (WXSS-HD2) in Milwaukee welcomed Promise as morning show host, who will be heard weekdays from 5 a.m. to 10 a.m. DJ Gee-A joins the…
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Lorenz remembered for being storyteller
A man considered a legend at Madison TV station WMTV-TV has died. Norman Lorenz, 67, died Tuesday after fighting cancer. He worked in creative services and video production at the station for 38 years. He retired in 2015. Lorenz grew…
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Learn about tools you need to get hired
As December (or May) graduates shake off their holiday lethargy and sharpen their focus on finding a job, organization is key. The Poynter article “Tools to find, track and level-up job applications” shared a lot of good advice I wish…
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WBA Hall of Fame video available
A half-hour program highlighting three WBA Hall of Fame inductees is available to view online and available for stations to air. The program showcases the contributions of three past Hall of Fame inductees: Don Seehafer (inducted in 2002), Rosa Bartell…



















