News Archive

  • Ambassador program extends to second UW campus
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    Ambassador program extends to second UW campus

    The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…

  • Wisconsin Broadcaster available now

    Wisconsin Broadcaster available now

    The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:

  • Shockleys establish Young Broadcasters Development Fund
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    Shockleys establish Young Broadcasters Development Fund

    WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…

  • Engineers gather in Wisconsin for Midwest Regional Broadcasters Clinic

    Engineers gather in Wisconsin for Midwest Regional Broadcasters Clinic

    I’m pleased to report that the 70th Midwest Regional Broadcasters Clinic was a tremendous success. This annual event, a collaborative effort between the engineering teams of the Wisconsin Broadcasters Association and the Minnesota Broadcasters Association, attracted attendees from 36 states, Washington, D.C., and four countries, making it one of the most geographically diverse Clinics to…

  • Student scholarship competition underway

    Student scholarship competition underway

    Do you know a student who could use assistance with educational expenses?      The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…

  • Weekly Radio Addresses discuss PFAS, roads

    Weekly Radio Addresses discuss PFAS, roads

    This week’s Weekly Radio Addresses from Wisconsin’s Capitol are about PFAS and roads. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In this week’s Republican radio address, Sen. Eric Wimberger touts the Joint Finance Committee’s move to create a dedicated $125 million PFAS…

  • WBA Board approves Diversity Statement

    WBA Board approves Diversity Statement

    The WBA Board approved a Diversity Statement at its April meeting. The statement was recommended by the WBA Diversity Committee: The Wisconsin Broadcasters’ Association (WBA) supports initiatives that improve diversity in broadcasting and creates new opportunities for women, people of color, members of the LGBTQ+ community, and other underrepresented communities.  Our commitment to diversity, equity…

  • WBA slate of officers, directors announced
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    WBA slate of officers, directors announced

    The WBA Nominating Committee has set a slate of officers and directors for consideration by the WBA general membership. The committee made the following nominations, which will be voted upon by the general membership during the WBA Summer Conference in June. Officers Vice Chair – Radio, Chair Elect: Aleese Fielder, NRG Media, Wausau/Stevens PointVice Chair…

  • Creative marketing manager awarded student debt relief grant
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    Creative marketing manager awarded student debt relief grant

    The creative marketing manager for Radio Milwaukee (WYMS-FM) is the recipient of the 2023 Results Broadcasting Education Grant. Erin Bagatta has been with the station for more than four years where she started as a marketing coordinator. She was also an intern at the station for a summer while in college. “Throughout her professional career,…

  • WBA Board spells out strategic plan for coming years

    WBA Board spells out strategic plan for coming years

    Late last year, the WBA Board began the important process of building a new strategic plan. The strategic plan we are currently using is one we have used a bit longer than we normally would have, due to the great disrupter of our lifetime – COVID. Ideally though we strive to build a plan that…

  • Using your big toe instead of both feet
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    Using your big toe instead of both feet

    I’ve been in the media business for close to five decades. I’ve witnessed all sorts of new technology and innovations during that time – everything from the CD’s replacing vinyl, broadcast automation replacing live hosts, and social media replacing marketing. In most cases, many broadcasters moved quickly in the name of “efficiency” and profitability. Concurrently,…

  • Weekly Radio Addresses discuss high speed internet, attorney shortages

    Weekly Radio Addresses discuss high speed internet, attorney shortages

    This week’s Weekly Radio Addresses from Wisconsin’s Capitol are about high speed internet and addressing a criminal attorney shortage. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In this week’s Dem radio address, Gov. Tony Evers heralds his proposed investment in expanding high…

  • Sen. Baldwin among original sponsors of bill to protect AM radio
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    Sen. Baldwin among original sponsors of bill to protect AM radio

    Wisconsin Senator Tammy Baldwin is among a group of 11 bipartisan lawmakers leading the support for the “AM Radio in Every Vehicle Act,” aimed at preserving AM radio in the dashboard. If passed, the bill would: The full list of initial sponsors are: Senators Ed Markey (D-MA), Ted Cruz (R-TX), Tammy Baldwin (D-WI), Deb Fischer…

  • Milwaukee radio programmer named Young Professional of the Year
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    Milwaukee radio programmer named Young Professional of the Year

    The content director for Milwaukee radio station 101.7 The Truth (WKGB-FM) is the WBA’s 2023 Young Professional of the Year. Kyle Wallace was the highest ranked of the five young broadcasting professionals recognized this year for making a significant impact on their stations and communities. The group was selected from a group of nominees ranked…

  • Wisconsin Broadcaster available now

    Wisconsin Broadcaster available now

    The May/June issue of the Wisconsin Broadcaster is now available. Highlights from this issue: