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Podcast: The State of Spanish Radio: Its Future and Relevance
Monica Armenta (NM Broadcasters Assoc.) is joined by SDC Broadcasting’s Matt Martinez and Radio Ink and RBR+TVBR publisher Deborah Parenti to talk about Spanish-language radio; its growth, its challenges, and why it’s one of the most vibrant and resilient sectors of broadcasting.
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WBA joins DC fly-in to keep AM radio in every vehicle
Your WBA was in Washington D.C. this week, along with broadcasters representing 30 other states, to call on Congress to pass the AM Radio for Every Vehicle Act. The bills in both houses of Congress have overwhelming bipartisan support. The House bill has more than 300 cosponsors and the Senate bill has 60 cosponsors. Broadcasters…
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YP of the Month ‘excels in leadership’
A producer at WEAU-TV in Eau Claire, Melanie Walleser, is the WBA Young Professional of the Month for the month of July. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact on…
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Jowett Fellowship recipient wants radio to excel with video
A multimedia videographer at Woodward Community Media is the recipient of the Rick Jowett Fellowship. Logan O’Leary says while Woodward has a strong radio tradition, they’re forging a new path forward to also making it a reliable video production company. As the sole videographer for the company, he wants to grow the effort into a…
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WBA Foundation announces date for gubernatorial debate
The WBA Foundation Board will continue its 36-year tradition of holding statewide televised debates for Wisconsin’s voters by airing a general election debate in the 2026 Wisconsin gubernatorial race. Qualifying gubernatorial candidates will be invited to participate in a debate on Oct. 9 at 7 p.m., hosted by Milwaukee PBS. Radio and television stations from…
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Weekly Radio Addresses focused on dairy industry
This week’s Weekly Radio Addresses from Wisconsin’s Capitol are about supporting dairy in Wisconsin. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In this week’s Democratic radio address, Gov. Tony Evers kicks off National Dairy Month by visiting dairy farms, processors and others,…
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Broadcasters mark anniversary of Amber Alert program
Wisconsin broadcasters are among those being recognized for their role in the 20-year history of Wisconsin’s Amber Alert program. The anniversary of Amber Alert in Wisconsin was recognized Thursday during a ceremony at the Madison Club that involved the Wisconsin Department of Justice and other partners like the Wisconsin Lottery and the Outdoor Advertising Association…
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Weekly Radio Addresses discuss PFAS, roads
This week’s Weekly Radio Addresses from Wisconsin’s Capitol are about PFAS and roads. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In this week’s Republican radio address, Sen. Eric Wimberger touts the Joint Finance Committee’s move to create a dedicated $125 million PFAS…
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WBA Board approves Diversity Statement
The WBA Board approved a Diversity Statement at its April meeting. The statement was recommended by the WBA Diversity Committee: The Wisconsin Broadcasters’ Association (WBA) supports initiatives that improve diversity in broadcasting and creates new opportunities for women, people of color, members of the LGBTQ+ community, and other underrepresented communities. Our commitment to diversity, equity…
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WBA slate of officers, directors announced
The WBA Nominating Committee has set a slate of officers and directors for consideration by the WBA general membership. The committee made the following nominations, which will be voted upon by the general membership during the WBA Summer Conference in June. Officers Vice Chair – Radio, Chair Elect: Aleese Fielder, NRG Media, Wausau/Stevens PointVice Chair…
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Creative marketing manager awarded student debt relief grant
The creative marketing manager for Radio Milwaukee (WYMS-FM) is the recipient of the 2023 Results Broadcasting Education Grant. Erin Bagatta has been with the station for more than four years where she started as a marketing coordinator. She was also an intern at the station for a summer while in college. “Throughout her professional career,…
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WBA Board spells out strategic plan for coming years
Late last year, the WBA Board began the important process of building a new strategic plan. The strategic plan we are currently using is one we have used a bit longer than we normally would have, due to the great disrupter of our lifetime – COVID. Ideally though we strive to build a plan that…
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Using your big toe instead of both feet
I’ve been in the media business for close to five decades. I’ve witnessed all sorts of new technology and innovations during that time – everything from the CD’s replacing vinyl, broadcast automation replacing live hosts, and social media replacing marketing. In most cases, many broadcasters moved quickly in the name of “efficiency” and profitability. Concurrently,…
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Weekly Radio Addresses discuss high speed internet, attorney shortages
This week’s Weekly Radio Addresses from Wisconsin’s Capitol are about high speed internet and addressing a criminal attorney shortage. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In this week’s Dem radio address, Gov. Tony Evers heralds his proposed investment in expanding high…
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Sen. Baldwin among original sponsors of bill to protect AM radio
Wisconsin Senator Tammy Baldwin is among a group of 11 bipartisan lawmakers leading the support for the “AM Radio in Every Vehicle Act,” aimed at preserving AM radio in the dashboard. If passed, the bill would: The full list of initial sponsors are: Senators Ed Markey (D-MA), Ted Cruz (R-TX), Tammy Baldwin (D-WI), Deb Fischer…
