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2026 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see…
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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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Pedersen to join WISN-TV morning show
WISN-TV’s Adrienne Pedersen is moving from weekend evening anchor to WISN 12 News This Morning. She will be co-anchoring with Sheldon Dutes . His co-anchor, Melinda Davenport, is leaving the morning show to launch WISN 12 news at 11:00 a.m. starting Sept. 10. “Adrienne is well-known to our viewers from… – MORE –
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EEO credit available by supporting WBA Foundation Scholarship
Your WBA can help you earn non-job vacancy specific menu option initiative credits for EEO compliance through support of WBA Foundation scholarships. The scholarships are offered to worthy students on an annual basis. The application process is currently underway with a deadline of Oct. 12. To obtain one full “Menu Option Initiative” credit per two…
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Stations raise $66,000 to buy supplies for students
A TV and radio station in Milwaukee helped residents raise more than $66,000 to provide students in Milwaukee County with classroom supplies ahead of the start of the school year. This is the sixth year for WISN-TV’s “Class Act School Supply Drive.” WISN-TV hosted a phone bank Aug. 21-22 and dedicated significant airtime reaching out…
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Langmyer leaving WTMJ-AM/WKTI-FM, Wexler to take over
Tom Langmyer will leaving WTMJ-AM/WKTI-FM when the E.W. Scripps stations are sold to Good Karma Broadcasting this fall. Scripps market manager Steve Wexler will take over leadership of the stations when Good Karma closes on the sale. Langmyer was at the stations for five years and oversaw a format change on WKTI and put an…
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Rose to lead WISN-TV investigative unit
Veteran investigative journalist Derrick Rose is coming to Milwaukee to lead the WISN-TV investigative unit “12 News Investigates.” Rose’s focus is to uncover and expose corruption, crimes, wrongdoing, and hold public officials accountable. The introduction of Rose follows the retirement of WISN 12 News veteran journalist Colleen Henry in late… – MORE –
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WBA program helps stations plan for crisis
Radio and TV stations throughout the state can take an easy step toward being prepared for an emergency by getting Broadcaster Emergency Personnel ID cards for engineering staff members. Many stations already participate in the Broadcaster Emergency Personnel ID program, but all WBA member stations are invited to participate. Broadcaster Emergency Personnel ID cards are…
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WBA staff celebrates anniversaries
Three WBA staff members marked work anniversaries in July and August. Michelle Vetterkind, President and CEO 23 years on August 28 Linda Baun, Vice President 12 years on July 17 Liz Boyd, NCSA/PEP Coordinator 13 years on July 19 Congratulations and thank you for your service to the WBA.
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Sports talk host struck by lightning
Wisconsin sports talk host Bill Michaels was injured when a bolt of lightning struck a table he was sitting at during a broadcast. Michaels’s show, “The Bill Michaels Show” is based at WSSP-FM (105.7 The Fan). He was hosting his show Thursday morning from a golf event in Eau Claire when he was struck. According…
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Column: Why can’t we sell digital?
I spend a lot of my time on the road visiting with sales staffs and their management teams, helping them identify areas to grow revenue. For the first part of the meeting, we deal with the nuts and bolts – reviewing the ratings, the perceived (and real) quality of the audience, the competitive marketplace. Since…
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Milwaukee TV, radio stations team up for gubernatorial, U.S. Senate debate
A TV and radio station in Milwaukee are teaming up to host a gubernatorial and U.S. Senate debate ahead of the fall election. WTMJ-TV and WUWM-FM will air debates between Republican Governor Scott Walker and Democratic challenger Tony Evers and Democratic Senator Tammy Baldwin and Republican challenger Leah Vukmir. They will be simulcast it on…
