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2026 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see…
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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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Milwaukee station organizes televised U.S. Senate debate
WISN-TV, in partnership with Marquette University Law School, is hosting a live televised debate between the major party candidates for U.S Senate. Democratic incumbent Tammy Baldwin and Republican challenger Leah Vukmir will take part in a roundtable conversation on Friday, Oct. 19 from 7-8 p.m. at Marquette University Law School’s Eckstein Hall. The debate will…
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Wisconsin Center for Investigative Journalism marks 10 years
The Wisconsin Center for Investigative Journalism is celebrating 10 years on the investigative news beat and celebrated Thursday night at Memorial Union on the UW campus in Madison. The celebration featured a panel discussion with David Maraniss, Associate Editor at the Washington Post, Cara Lombardo, a reporter at the Wall… – MORE –
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Social, digital media awards now included in Station of the Year
The 2018 WBA Awards for Excellence brochure is out and it includes some significant changes. Download it here. After much discussion, the WBA Awards Committee decided to include the social and digital media awards toward Station of the Year and they will now compete in their regular market sizes. Now you can truly be competitive.…
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Debates, Broadcasters Clinic are a few of the many ways the WBA Serves You
Is your station among the list of stations that participate in the WBA’s NCSA/PEP program? The WBA’s NCSA/PEP program is what allows your WBA to provide you with the majority of the many services/offerings we do. To help provide you with an idea as to how reliant the WBA (like all State Broadcasters Associations) are…
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Wisconsin Broadcaster available now
The September/October issue of the Wisconsin Broadcaster is now available. You can download it here. Highlights from his issue: WBA Chair Steve Wexler writes about being on guard against threats to media freedom WBA President and CEO Michelle Vetterkind previews Broadcasters Clinic and explains how the WBA is serving its members Information about an…
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Video: Seth Resler on Podcasting
How can broadcasters use podcasting to expand their audience? This is the topic of the most recent video in a series produced through a WBA partnership with Jacobs Media. The series is aimed at helping stations build their digital strategies. The eighth video in the series titled “Podcasting” is available now in the WBA website’s…
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Youth Apprenticeship Program available to help broadcasters
Recently, I was named to the Business, Marketing and Information Technology (BM&IT) Advisory Council through the Department of Public Instruction. The purposes of the council are to promote the recognition of BM&IT coursework as students transition to Wisconsin colleges and universities, support work-based learning as an integral part of the business and marketing education curriculum,…
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Campus broadcasts add live closed captioning
This past summer, the staff at UWW-TV (UW-Whitewater) was busy seeking answers to the question of how to provide real-time closed captioning services for events broadcast on the campus cable television channel. Many state schools broadcast live sporting events like football and basketball, along with commencement ceremonies and newscasts, while experiencing the need to seek…
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Be ‘on guard’ against threats to media freedoms
A few years ago, and ironically just days before Independence Day, some members of our state legislature tried to quietly dismantle Wisconsin’s open records laws, hoping to restrict the public’s access to the inner workings of our elected officials — our government. Fortunately, broadcasters and other news media made enough noise on the air, online,…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers two $2,000 scholarships and two $1,000 scholarships. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application is available on the WBA website. Students who have completed at least one-half of their degree or…
