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Podcast: The State of Spanish Radio: Its Future and Relevance
Monica Armenta (NM Broadcasters Assoc.) is joined by SDC Broadcasting’s Matt Martinez and Radio Ink and RBR+TVBR publisher Deborah Parenti to talk about Spanish-language radio; its growth, its challenges, and why it’s one of the most vibrant and resilient sectors of broadcasting.
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WBA joins DC fly-in to keep AM radio in every vehicle
Your WBA was in Washington D.C. this week, along with broadcasters representing 30 other states, to call on Congress to pass the AM Radio for Every Vehicle Act. The bills in both houses of Congress have overwhelming bipartisan support. The House bill has more than 300 cosponsors and the Senate bill has 60 cosponsors. Broadcasters…
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YP of the Month ‘excels in leadership’
A producer at WEAU-TV in Eau Claire, Melanie Walleser, is the WBA Young Professional of the Month for the month of July. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact on…
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Jowett Fellowship recipient wants radio to excel with video
A multimedia videographer at Woodward Community Media is the recipient of the Rick Jowett Fellowship. Logan O’Leary says while Woodward has a strong radio tradition, they’re forging a new path forward to also making it a reliable video production company. As the sole videographer for the company, he wants to grow the effort into a…
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WBA Foundation announces date for gubernatorial debate
The WBA Foundation Board will continue its 36-year tradition of holding statewide televised debates for Wisconsin’s voters by airing a general election debate in the 2026 Wisconsin gubernatorial race. Qualifying gubernatorial candidates will be invited to participate in a debate on Oct. 9 at 7 p.m., hosted by Milwaukee PBS. Radio and television stations from…
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Nominations open for WBA Student Leadership Award
The “WBA Student Leadership Award” is given to a broadcasting or broadcast journalism student of junior standing or above at a Wisconsin college or university who has most noticeably developed and exercised effective and creative skills in leadership. The student must be nominated in writing by an adviser, supervisor or faculty member. The nomination letter…
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DJ’s… do you sound cliché?
It’s easy to settle into a day to day flow with your on-air shift, moving from element to element and not really thinking about why you’re doing what you’re doing. By eliminating these five radio announcer clichés (according to Lund Media Group), you become your listener’s friend instead of being an anonymous radio announcer. Top…
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WBA Student Award competition opens Dec. 10
The 2019 WBA Student Awards competition will open for entries on Dec. 10 with a deadline of Jan. 18, 2020. The competition is open to high school and college students throughout Wisconsin. Awards categories include: audio storytelling, news writing, sports play-by-play, general entertainment program, website, newscast, features, promotional announcements, podcast, social media and many more.…
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Broadcasters to reach out to lawmakers on body cameras bill
I’m proud to say that Wisconsin’s broadcasters are part of a legislative effort that exemplifies an ideal model of making public policy. Let’s see to it that it gets put to a vote. In the last legislative session, broadcasters and law enforcement were at odds over a proposed bill that would have set rules for…
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WITI-TV sold to Fox
Milwaukee TV station Fox 6 (WITI-TV) is being sold to Fox after it was recently acquired by Nexstar through the purchase of Tribune Media. Fox is also buying a Nexstar station in Seattle and Nextsar is buying two stations in Charlotte. “Acquiring stations in these high-performing NFC markets enhances our already strong nationwide footprint and…
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Debate over holiday music on the radio gets underway
Merry Halloween? The never-ending debate of when to begin showing Christmas cheer has begun again. Stations in Madison and Green Bay started playing all Christmas music early this year–one even before Halloween. While some audience members will decry “Too early!” others can’t get enough. Heather Storm, Woodward Radio Group, Appleton
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WPT rebrands to PBS Wisconsin
Wisconsin Public Television has changed its name to PBS Wisconsin. The announcement was made Monday. “We are excited by this new opportunity to better connect our essential local programs, in-school education work, and community engagement with the well-known and well-trusted brand of PBS, a strong partner of our work here in Wisconsin for 50 years.” WHA-TV signed on…
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Sanks, Jorstad retiring from WBA Foundation Board
Please join me in giving a heartfelt thank you to WBA Foundation Board Chair David Sanks and Vice Chair Laurin Jorstad for their outstanding service on the board. David has been an active member of the WBA for more than 33 years. There’s no doubt that his leadership has left an indelible mark on…
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Wisconsin Broadcaster available now
The November/December issue of the Wisconsin Broadcaster is now available. You can download it here [PDF]. Highlights from his issue: WBA Chair Steve Lavin writes about a legislative push to get a vote on police body camera legislation. WBA President and CEO Michelle Vetterkind highlights the retirement of two Foundation Board members and other…
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Third radio station makes holiday changeover
A third Wisconsin radio station has switched to a holiday music format. On Friday morning Cumulus Media’s “Nash FM 104.9” in Green Bay became “Christmas 104.9.” The station went all-Christmas for the first time in 2018 when it also switched over on Nov. 1 Two other Wisconsin radio stations made the switch last week. Is…



















