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2026 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see…
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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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WBA updates job postings process
The WBA is updating its job postings system which, we hope, will mean an easier experience for those posting jobs available on our website. The new job posting form lives in the “MyWBA” area of the WBA website. If you’ve already created a login to get into the MyWBA area of the website, you’re good…
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Clark joins WBA Young Professionals Committee
Jerad Clark, the General Sales Manager at Mid-West Family Broadcasting in Madison, is joining the WBA Young Professionals Committee. Clark started his career with Mid-West Family in La Crosse in 2010 as an account executive. In 2013 he continued with Mid-West Family with management roles in Madison and in 2015 took a position in Springfield,…
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YP Corner: Picking an on-air name
Broadcasting is one of the few career choices where you really get the chance to pick a name. While radio may offer the option to pick something a little more fun, TV news gives you the chance to add a little gravitas. But when the sky is the limit, how do you even start? Emerson…
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Moms still strong audience on Facebook
Don’t forget Mom! Research shows that while Facebook usage has declined overall, the mom crowd is going strong and they are actively seeking content. The biggest hurdle lies in providing the best content that provides an emotionally positive impact as more than half of women in this demo define the social media experience as toxic or negative.…
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Radiothon raises $120K for Marshfield Children’s Hospital
A radiothon raised a record $120,560 in just 48 hours for Marshfield Children’s Hospital. NRG radio stations in Wausau/Stevens Point teamed up for radiothon held Dec. 5-6. The radiothon aired on Y106.5 (WYTE-FM). “This event is highly anticipated by the community and ourselves every year and continues to grow thanks to the huge hearts and…
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Radio veteran offers consulting, training
Mike O’Brien has started a broadcast consulting and training business, O’Brien Betterment, LLC. After 40 years in sales management, general management, and training, he is offering consulting services for fellow broadcasters. His emphasis is on top-line growth through retention, training, and consistent standards in each department. O’Brien retired from Bliss Communications in 2019 as the…
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Station collects hats for pediatric cancer patients
Milwaukee Radio station FM106.1 (WMIL-FM) collected more than 800 hats for pediatric cancer patients during its first annual “Hatsgiving Drive.” The drive featured on-air personalities Ridder, Scott, Shannen, Quinn, Billy Greenwood, J.R. and Hannah who encouraged listeners to donate handmade and newly purchased hats at the radio station or at various station appearances throughout the…
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10,000 coats collected for Milwaukee area children
A Milwaukee TV station expects to deliver more than 10,000 coats to local children after its 35th annual Coats for Kids campaign. FOX6 (WITI-TV) held a month-long coat drive with a one-day finale event in Waukesha. For the second consecutive year, the station also partnered with Operation Warm to collect money to purchase new coats.…
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Radio station toy drive breaks record
A Milwaukee radio station raised more than $200,000 worth of cash and toys to benefit Children’s Wisconsin and Robyn’s Nest. WSSP held its 13th annual toy drive in December. It broke a record, topping the $160,000 it raised in 2018. Entercom Milwaukee Market Manager Chuck Sullivan described the event as remarkable. “Our listeners have gone…
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“Christmas Blessing” effort raises more than $15,700 for families in need
The Family Radio Network raised more than $15,700 for families in need during its first ever “Christmas Blessing” fundraiser. On Giving Tuesday, December 3rd, The Family went on air to ask listeners to donate $100 which would provide a grocery store gift card and a Christmas uree courtesy of Heeg Trucking to each family. The…
