News Archive

  • Podcast: The State of Spanish Radio: Its Future and Relevance

    Podcast: The State of Spanish Radio: Its Future and Relevance

    Monica Armenta (NM Broadcasters Assoc.) is joined by SDC Broadcasting’s Matt Martinez and Radio Ink and RBR+TVBR publisher Deborah Parenti to talk about Spanish-language radio; its growth, its challenges, and why it’s one of the most vibrant and resilient sectors of broadcasting.

  • WBA joins DC fly-in to keep AM radio in every vehicle
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    WBA joins DC fly-in to keep AM radio in every vehicle

    Your WBA was in Washington D.C. this week, along with broadcasters representing 30 other states, to call on Congress to pass the AM Radio for Every Vehicle Act. The bills in both houses of Congress have overwhelming bipartisan support. The House bill has more than 300 cosponsors and the Senate bill has 60 cosponsors. Broadcasters…

  • YP of the Month ‘excels in leadership’
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    YP of the Month ‘excels in leadership’

    A producer at WEAU-TV in Eau Claire, Melanie Walleser, is the WBA Young Professional of the Month for the month of July. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact on…

  • Jowett Fellowship recipient wants radio to excel with video
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    Jowett Fellowship recipient wants radio to excel with video

    A multimedia videographer at Woodward Community Media is the recipient of the Rick Jowett Fellowship. Logan O’Leary says while Woodward has a strong radio tradition, they’re forging a new path forward to also making it a reliable video production company. As the sole videographer for the company, he wants to grow the effort into a…

  • WBA Foundation announces date for gubernatorial debate

    WBA Foundation announces date for gubernatorial debate

    The WBA Foundation Board will continue its 36-year tradition of holding statewide televised debates for Wisconsin’s voters by airing a general election debate in the 2026 Wisconsin gubernatorial race. Qualifying gubernatorial candidates will be invited to participate in a debate on Oct. 9 at 7 p.m., hosted by Milwaukee PBS. Radio and television stations from…

  • 2020 Walker Broadcast Management Institute agenda released

    2020 Walker Broadcast Management Institute agenda released

    The agenda for the 2020 Walker Broadcast Management Institute has been released. The three-day institute will be held April 14-16 at the UW Business School in Madison. The Walker Broadcast Management Institute is now in its 23th year, having completed its first seven, 3-year management education cycle in 2018. The 2020 Institute marks the second…

  • Ashland station changes to classic country

    Ashland station changes to classic country

    An Ashland radio station is changing its format to classic country. WATW is now “Bay County.” The changeover happens as the station added an FM translator (101.3 FM). The station features a morning show hosted by Big Bill Small. Before the changeover the station was airing conservative talk.

  • Quiz determines what type of broadcaster you are

    Quiz determines what type of broadcaster you are

    What kind of broadcaster are you? This is a fun, tongue in cheek quiz, but also somewhat insightful into your habits as a professional.  Results range from “The Brand Jock – STATION ALWAYS COMES FIRST. BRAND! BRAND! BRAND!” to “Future PD – I’M IN IT FOR THE LONG GAME” with snarky descriptions that are sometimes…

  • WBA renews updated Insight Edge Weekly member service

    WBA renews updated Insight Edge Weekly member service

    The WBA has renewed its contract with Insight Edge Weekly in order to continue to provide you, our valued WBA members, with this popular service. Recently updated, the Insight Edge Weekly Advertiser Intelligence Service gives you access to the industry’s premier newsletter service giving you quick, useful, and current highlights of 14 key advertising categories:…

  • WBA, WBA Foundation offer programs for engineers

    WBA, WBA Foundation offer programs for engineers

    The WBA and the WBA Foundation appreciate those who have chosen broadcast engineering as a profession. We realize that all broadcast engineers must stay current in broadcast engineering knowledge, skills, practices, and technologies, and that involves an investment of time and money. As the broadcast industry evolves, so must our understanding of how to implement…

  • Wisconsin Rapids news veteran dies

    Wisconsin Rapids news veteran dies

    A man known as the voice of news and talk radio in Wisconsin Rapids since 1981 has died. Carl Hilke began his career as a reporter for WFHR and WWRW and later served as news director, according to his obituary. Hilke’s work was recognized by the AP and WBA. He was a past President of the…

  • Radio Show a ‘veritable buffet for broadcasters’
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    Radio Show a ‘veritable buffet for broadcasters’

    There’s one sure place to satisfy a voracious appetite for education…the RAB/NAB Radio Show. Bouncing from session to session is like dining at a bountiful buffet restaurant. It’s rich fare, but you cannot consume every dish! So allow me to serve up a sampler…a scoped version for radio and television broadcasters. In no particular order,…

  • Viewers help send veterans on Honor Flight

    Viewers help send veterans on Honor Flight

    WISN-TV’s viewers in the southeast Wisconsin provided enough contributions to sponsor a plane on the latest “Stars and Stripes Honor Flight,” so that local veterans can take a life-changing trip to Washington D.C. Saturday’s flight followed a fundraising phone bank in May 2019 in which the station was able to raise nearly $60,000 for the…

  • Former WPR director remembered for leadership, optimism

    Former WPR director remembered for leadership, optimism

    The former director of Wisconsin Public Radio, Phil Corriveau, is being remembered for his leadership, optimism, and commitment to WPR’s mission. Corriveau died Nov. 4. He was 66. Corriveau served as director of WPR for six years starting in 2004. He was a Wisconsin native who received both his bachelor’s and master’s degrees from UW-Madison.…

  • Advertisers at a crossroads – Broadcasters to the rescue
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    Advertisers at a crossroads – Broadcasters to the rescue

    We may be at an inflection point in media. As broadcasters, we know the past several years have been profoundly challenging. TV operators are faced with pressures from umpteen content providers, including SVOD, a game changer in the den, living room, or man cave. And on the radio side of the spectrum, podcasting, audio streaming,…