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2026 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see…
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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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Live code test called off because of pandemic response
Wisconsin Emergency Management and the National Weather Service has decided to call off the live code test scheduled for Thursday, April 16 because of the ongoing response to the COVID-19 pandemic. There will not be an EAS code going out. Wisconsin Emergency Management will be communicating with counties and municipalities which might still conduct their…
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Coleman takes promotion in New Orleans
A program director for an iHeartMedia station in Milwaukee is leaving to take a bigger role at the company’s station group in New Orleans. Bailey Coleman was Urban Program Director for the Western Great Lakes Region for iHeartMedia and a host on V100.7 (WKKV-FM) in Milwaukee. She will now be VP of Programming for iHeartMedia…
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Navigating through crisis as a young broadcast professional
If you’re a young professional like myself, you find yourself in a situation that is surely unlike anything else you’ve had to face professionally. We certainly weren’t working during 9/11 (I was in my 6th grade D.A.R.E. class) and we most likely were not broadcasting during the 2008 Great Recession. So how do we operate…
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Small businesses continue to give back
Although many small businesses are experiencing difficult times during this COVID-19 pandemic, it’s refreshing to see how other businessmen and women have and are continuing to step up to support others. Locally, we have a manufacture who has decided to purchase radio ads and donate them to several small businesses. Then, another small businessman decided…
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Weeden retires after 34 years at WMTV-TV
NBC15 (WMTV-TV) Chief Engineer Tom Weeden is retiring after 34 years at the Madison station. “Tom’s combination of curiosity, knowledge, professionalism, and heart made him one of the best broadcast engineers we have in our industry,” WMTV General Manager Don Vesely wrote. Weeden was a part of numerous technological advancements during the course of his…
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Converge Radio station manager stepping down
The station manager for a student-run radio station on the UW-Eau Claire campus is stepping down. Scott Morfitt was hired in April 2016 ahead of the launch of what was then called Blugold Radio. The station (WDRK) was a donation from Mid-West Family Broadcasting to the UW-Eau Claire Foundation. Morfitt was there when the new…
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Get the best lighting for your headshots
I’ve been taking headshots for our staff at NewsChannel 7 for about 10 years. In that time ‘my recipe’ for lighting and editing has changed. Mostly because I’ve learned a lot along the way. My preferred set up is in our studio, with a three-point light kit. I also turn our studio overhead lights on …
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Good Karma Brands helps Dodge County through pandemic
Two radio stations run by Good Karma Brands are helping the people of Beaver Dam and Dodge County respond to the COVID-19 pandemic. WBEV has been spending a major portion of its programming, particularly in the mornings, talking to numerous local businesses about how the pandemic has affected them, and what they are doing to…
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Madison radio station takes community building online during pandemic
Madison radio station Life 102.5 (WNWC) is helping its listeners through the COVID-19 pandemic by taking its community building initiatives and moving them online. The station’s popular Family Fun Guide underwent a complete revamp to focus solely on safe-at-home activity ideas. The site now features virtual tours, arts and crafts projects, and imaginative endeavors all…
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Mid-West Family organizes webinar to help local businesses
Mid-West Family Broadcasting in Madison hosted a free webinar to help local businesses coping with the economic downturn prompted by the COVID-19 pandemic. The eight-station group teamed with the University of Wisconsin Business College, Madison Chamber of Commerce, and the local business organization Dane Buy Local to host the educational webinar. The stations are also…
