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2026 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see…
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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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Western Wisconsin TV station promotes healthy practices, local businesses
WLAX-TV/WEUX-TV serving the La Crosse and Eau Claire areas working to help residents stay healthy and local businesses keep their doors open during the COVID-19 pandemic. The stations crated a webpage listing local businesses and restaurants that remain open during the “Safe at Home” order and is airing locally produced PSAs. The stations also airing…
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Learn how user habits are driving digital trends
Jacobs Media’s annual Techsurvey is the radio broadcasting industry’s largest survey, with over 500 participating radio stations and more than 46,000 radio listeners in 2020. This study examines the online habits of radio audiences and has enabled us to identify key digital trends. This year’s survey will examine: Smart speakers like Amazon’s Alexa, Google Home,…
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2020 Summer Conference canceled
WBA members, First and foremost, I hope that you and your families are all safe and healthy! As I realize this (sadly) is a recurring theme, it is with deep regret and sadness that the WBA Conference Committee and the WBA Board of Directors have made the difficult decision to cancel the WBA 2020 Summer…
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Wisconsin’s broadcasters step to help during pandemic
Wisconsin’s radio and TV station are stepping up to help their local communities during the COVID-19 pandemic. Here are some examples of how they’re helping: Madison radio group donates more than $900K in advertising to local businesses WWIS launches ‘People Helping People’ campaign Station helping address pandemic-related hunger Wisconsin PBS stations offer at-home learning for…
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Antigo stations boosting businesses during pandemic
Two Antigo radio stations run by Results Broadcasting are working to help local businesses suffering through the economic downturn brought on by the COVID-19 pandemic. WACD-FM County 106 and WATK-AM/FM are broadcasting messages on each station 10 times per day about the necessity of supporting locally owned businesses in the community. WACD-FM is also hosting…
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WISN-TV’s ‘Operation: Shop Local’ aimed at helping businesses through down turn
Milwaukee TV station WISN-TV has launched an effort to help local businesses through the economic downturn caused by the COVID-19 pandemic. “Operation: Shop Local” is a community initiative to benefit small businesses in southeast Wisconsin. It is a direct link to local companies that are open for business through the pandemic. A webpage for “Operation:…
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Heartland stations supporting local businesses in northern Wisconsin
Heartland Communications radio stations in Eagle River and Ashland are doing what they can to help local communities and local businesses through the COVID-19 crisis. The four Eagle River radio stations are hosting a free program with local businesses letting the public know that they are open and ready for their business. They’re also running…
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Wisconsin’s public TV stations to begin at-home learning broadcasts Monday
As schools in Wisconsin have closed to mitigate the spread of COVID-19, PBS Wisconsin and Milwaukee PBS have outlined an ambitious plan, in partnership with the Wisconsin Department of Public Instruction, to support at-home learning for students and families by broadcasting a new weekday television schedule of programming with digital resources that connect to Wisconsin’s state academic…
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Weekly Radio Addresses focused on COVID-19, Safer at Home
This week’s Weekly Radio Addresses from Wisconsin Gov. Tony Evers and Assembly Speaker Robin Vos are focused on COVID-19 and the state’s “Safer at Home” order. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — Gov. Tony Evers discussed the details of his “Safer…
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La Crosse radio stations gather, share info to help with COVID-19
Mid-West Family radio stations in La Crosse are working on gathering information for the community to help residents cope with the COVID-19 crisis. The stations are using the website aroundrivercity.com to allow local businesses to post updates about changes in their business hours and services. They’re also using the website to promote local and regional…
