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Podcast: The State of Spanish Radio: Its Future and Relevance
Monica Armenta (NM Broadcasters Assoc.) is joined by SDC Broadcasting’s Matt Martinez and Radio Ink and RBR+TVBR publisher Deborah Parenti to talk about Spanish-language radio; its growth, its challenges, and why it’s one of the most vibrant and resilient sectors of broadcasting.
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WBA joins DC fly-in to keep AM radio in every vehicle
Your WBA was in Washington D.C. this week, along with broadcasters representing 30 other states, to call on Congress to pass the AM Radio for Every Vehicle Act. The bills in both houses of Congress have overwhelming bipartisan support. The House bill has more than 300 cosponsors and the Senate bill has 60 cosponsors. Broadcasters…
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YP of the Month ‘excels in leadership’
A producer at WEAU-TV in Eau Claire, Melanie Walleser, is the WBA Young Professional of the Month for the month of July. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact on…
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Jowett Fellowship recipient wants radio to excel with video
A multimedia videographer at Woodward Community Media is the recipient of the Rick Jowett Fellowship. Logan O’Leary says while Woodward has a strong radio tradition, they’re forging a new path forward to also making it a reliable video production company. As the sole videographer for the company, he wants to grow the effort into a…
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WBA Foundation announces date for gubernatorial debate
The WBA Foundation Board will continue its 36-year tradition of holding statewide televised debates for Wisconsin’s voters by airing a general election debate in the 2026 Wisconsin gubernatorial race. Qualifying gubernatorial candidates will be invited to participate in a debate on Oct. 9 at 7 p.m., hosted by Milwaukee PBS. Radio and television stations from…
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4 Wisconsin House members back letter supporting PPP expansion
Four members of the Wisconsin Congressional delegation are getting behind a letter asking for the expansion of a Small Business Administration program to help broadcasters during the pandemic. The letter, led in part by Wisconsin Representative Jim Sensenbrenner, asks House leadership to expand the Small Business Administration Paycheck Protection Program to include those media companies…
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Stevenson named first WBA Young Professional of the Year
One of the founding members of the WBA Young Professionals Committee has been named the WBA’s first Yong Professional of the Year. Terry Stevenson was the highest ranked of the five young broadcasting professionals recognized this year for making a significant impact on their stations and communities. The group was selected from a group of…
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Jacobs Media announces second COVID-19 study for radio
The ongoing COVID-19 crisis has affected all aspects of Americans’ lives, from the way they shop, to how they are working (or not), to how they consume media. And since mid-March, when the pandemic first took hold, it seems every week brings change and uncertainty. In response, Jacobs Media fielded its first national tracking study in…
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Wausau TV stations raise $104K for food bank
WSAW/WZAW-TV in Wausau raised $104,714 for a local food bank with its ‘Singing for their Supper’ campaign. The money was raised for The Neighbors’ Place, Marathon County’s largest food bank. It will help feed those struggling to put food on the table in the face of the COVID-19 pandemic. The total raised locally equates to…
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4 to be inducted into WBA Hall of Fame
The Wisconsin Broadcasters Hall of Fame was created in 1989 to honor broadcasters that have devoted a minimum of 15 years to the broadcasting industry including a minimum of 10 years as a Wisconsin broadcaster. The award recognizes an individual’s history of exemplary leadership in community and statewide service as a broadcast professional. The first…
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5 to be honored as Local Broadcast Legends
Five Wisconsin Broadcasters have been chosen as 2020 WBA Local Broadcast Legends. The Wisconsin Broadcasters Association Local Broadcast Legends Award was established in 2015 under the direction of Bruce Grassman, owner/president of Results Radio. The Local Broadcast Legends Award is a great honor and recognition for individuals that work behind the scenes and within their…
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Thrive through pandemic by ‘turning setbacks into comebacks’
Years ago, when I was member of the National Press Photographers Association, I attended a conference that featured guest speakers who shared stories of their careers and examples of their work. One featured speaker resonated with me with a simple but effective message that has stuck with me ever since. He had pursued a career…
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Weekly Radio Addresses discuss pandemic recovery, lawsuit
This week’s Weekly Radio Addresses from Wisconsin lawmakers touch on Gov. Evers’ Badger Bounce Back plan and the GOP lawsuit involving the “Safer at Home” order. These addresses are available for Wisconsin broadcasters to use as they see fit. NOTE – for equal time purposes, through the November elections, the Addresses will be provided by…
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Baldwin, Johnson sign letter asking for support for broadcasters
Wisconsin Senators Tammy Baldwin and Ron Johnson have both signed a letter asking the federal government to help local broadcasters through the purchase of advertising. The letter from Senators Daines (MT), Manchin (WV), and Barrasso (WY) asks the Office of Management and Budget to use federal funds to purchase advertising to help local broadcasters continue…
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How advertiser needs have changed due to COVID-19 (and how broadcasters need to respond)
When the impact of the pandemic began to hit around mid-March, broadcasters got hit hard by cancellations, as their clients shut down their businesses. Bills stopped being paid as everyone struggled to try to figure out what it meant. A month later, we are seeing signs some clients are beginning to think about what their…
