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Podcast: The State of Spanish Radio: Its Future and Relevance
Monica Armenta (NM Broadcasters Assoc.) is joined by SDC Broadcasting’s Matt Martinez and Radio Ink and RBR+TVBR publisher Deborah Parenti to talk about Spanish-language radio; its growth, its challenges, and why it’s one of the most vibrant and resilient sectors of broadcasting.
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WBA joins DC fly-in to keep AM radio in every vehicle
Your WBA was in Washington D.C. this week, along with broadcasters representing 30 other states, to call on Congress to pass the AM Radio for Every Vehicle Act. The bills in both houses of Congress have overwhelming bipartisan support. The House bill has more than 300 cosponsors and the Senate bill has 60 cosponsors. Broadcasters…
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YP of the Month ‘excels in leadership’
A producer at WEAU-TV in Eau Claire, Melanie Walleser, is the WBA Young Professional of the Month for the month of July. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact on…
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Jowett Fellowship recipient wants radio to excel with video
A multimedia videographer at Woodward Community Media is the recipient of the Rick Jowett Fellowship. Logan O’Leary says while Woodward has a strong radio tradition, they’re forging a new path forward to also making it a reliable video production company. As the sole videographer for the company, he wants to grow the effort into a…
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WBA Foundation announces date for gubernatorial debate
The WBA Foundation Board will continue its 36-year tradition of holding statewide televised debates for Wisconsin’s voters by airing a general election debate in the 2026 Wisconsin gubernatorial race. Qualifying gubernatorial candidates will be invited to participate in a debate on Oct. 9 at 7 p.m., hosted by Milwaukee PBS. Radio and television stations from…
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Stations team up to celebrate Hometown Heroes
Midwest Communications radio stations in central Wisconsin and WAOW-TV in Wausau are running a Hometown Hero campaign to honor and celebrate front line workers. The stations are offering a prize package to winners to help them cover food, expenses, and entertainment, while they are doing what they do. The Midwest Communications stations involved in the…
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Weekly Radio Addresses focused on court decision on ‘Safer at Home’, Peace Officer Memorial Day
This week’s Weekly Radio Addresses are focused on the court decision striking down “Safer at Home” and Peace Officer Memorial Day. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In the Dem address, Gov. Tony Evers urged Wisconsinites to continue following his “Safer…
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Woodward radio stations provide variety of pandemic relief initiatives
A group of radio stations in Appleton and Green Bay are providing a variety of initiatives for listeners in response to the COVID-19 pandemic. 105.7 WAPL is offering “Get a Little, Give a Little” for listeners to get a chance to win a WAPL rewards call and T-shirt, which also includes a $50 station donation…
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Central Wisconsin radio station honoring graduates
A radio station in Wausau/Stevens Point is honoring local 2020 graduates by letting listeners send south outs on air and online. Parents, grandparents, siblings, fellow students, and friends are encouraged to submit a short dedication to the 2020 graduate in their life. Hot 96.7 (WHTQ-FM) will then share those dedications throughout the month of May…
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WBA Awards celebrations starts May 19
Your WBA is hosting a virtual awards gala over three days to give you and your stations a chance to celebrate the amazing work you and your team submitted for the 2019 WBA Awards for Excellence. Winners will have a chance to celebrate with their fellow broadcasters on social media. The WBA Virtual Gala will…
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Response to COVID-19 dominates weekly radio addresses
This week’s Weekly Radio Address from Gov. Tony Evers in encouraging Wisconsinites to continue following “Safer at Home” measures while GOP Rep. Romaine Quinn’s address calls for a regional approach to reopening the state economy. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: —…
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Stop using ‘in these uncertain times’ in your ads
We’re several weeks into ‘Safer at Home’ in Wisconsin and if your schedule is anything like mine right now, you’re consuming more media than ever. We’ve all seen and heard the ads: gentle piano music, images of empty streets and businesses turning their storefront sign from open to closed, and a somewhat melancholy voiceover saying…
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Wisconsin radio stations join national pandemic relief effort
More than 10,000 radio stations nationwide, including dozens in Wisconsin, raised money for pandemic relief efforts during an emergency radiothon. With a one-day event soliciting donations for Feeding America, in conjunction with local charters, radio raised more than $500,000 and provided five million meals to fill food banks, shelters, and meal programs in this time…
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When choosing a role, be a hero
Donald Miller (the creator of Story Brand) mentions the roles of our personal characters. In all of us, we have a villain, a victim, a hero, and a guide. The Villain in you experiences a negative emotion and wants everyone else to feel it too. The problem? It leads to self destruction and compliant minions…
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Broadcasters should embrace change
As the world around us continues to change, so must we. It’s honestly that simple. We as broadcasters need to embrace change daily, and we need to start looking for new ways to engage with our audience, our community, and our clients. We cannot simply rely on our go-to, “normal” from the past. Broadcasting has,…
