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2026 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see…
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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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Get insights on audience behavior during pandemic
Audience behavior has changed since the COVID-19 pandemic arrived and Jacobs Media is sharing insights about how those behaviors are changing for radio listeners. In a webinar for WBA members, jācapps, in partnership with Jacobs Media, dug into the information of Techsurvey 2020, the radio industry’s largest online survey. They shared new findings relating to mobile…
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WBA Hall of Famer marks second retirement from news
WBA Hall of Famer Tommy Lee Bychinski is retiring after 50 years in radio and television. “Mr. Radio” in Reedsburg, Bychinski had a 44-year career in radio built on a strong foundation of community service and involvement. After attending Brown Institute, he began his career in 1964 at WIGM radio in Medford and after two…
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Station of the Year winners offer acceptance speeches
The winners of the 2019 WBA Station of the Year awards are offering their acceptance speeches via video. You can find the full list of winners here: Webpage with links to winning entries Downloadable PDF The awards were given in an online awards presentation on Facebook Live over three days, with hosts WBA President and…
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WPR to end ‘Old Time Radio Drama’
Wisconsin Public Radio is ending production of the long-running program “Old Time Radio Drama” citing concerns about racist and sexist material in the programs which were first recorded in the 1930s to 1960s. “Despite significant effort by our staff over the years, it has been nearly impossible to find historic programs without offensive and outdated…
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Radio veteran dies in kayaking accident
Radio veteran Tammi McCauley died Saturday in a kayaking accident. McCauley, who listeners of “The Bug” (WISS-AM/WAUH-FM) knew as Lexi Young, drowned on the Mecan River in Marquette County. She lived in Ripon. During her career she worked in Berlin, Ripon, Appleton, Fond du Lac and other places. “She enjoyed working with her on-air partner…
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Madison station named Station of the Year by Christian Music Broadcasters
Madison Christian radio station Life 102.5 (WNWC) has been named 2020 Christian Music Broadcasters Station of the Year in the medium market category. The award recognizes stations demonstrating a commitment to excellence and dedication to serving their communities. Three nominees in small, medium, and large market categories are selected by judges within the Christian music format.…
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Weekly Radio Addresses focus on Dairy Month, Pride Month
This week’s Weekly Radio Addresses from Wisconsin lawmakers focus on Dairy Month and Pride Month. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — Sen. Howard Marklein in this week’s GOP radio address urged Wisconsinites to support local dairy farmers. “Now, more than ever,…
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Koser to start boutique ad agency, leave Young Professionals Committee
Young Professionals Committee Chair JT Koser is leaving Koser Radio Group in Rice Lake and will resign from his position on the Young Professionals Committee. Koser was one of the founding members of the Young Professionals Committee when it formed in 2011. He also served on the WBA Board of Directors from 2015 to 2019.…
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Broadcasters Clinic on schedule to take place in October
The WBA Broadcasters Clinic held every October in Madison is scheduled to take place Oct. 13-15. The WBA’s No. 1 goal is to present a safe environment, perform a fan-tas-tic Clinic for broadcast engineers, and do what we do best! Like our partners in the industry, the navigation to a new normal is not a…
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Data shows advertising effective during pandemic
While some businesses were hesitant to advertise or lowered their budgets during COVID-19, post shutdown data shows that advertising effectiveness scores on the Advertising Benchmark Index exceeded expectations, as long as the message had the right focus. Read more here. Heather Storm, Woodward Radio Group, Appleton heather.storm@wcinet.com
