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Podcast: The State of Spanish Radio: Its Future and Relevance
Monica Armenta (NM Broadcasters Assoc.) is joined by SDC Broadcasting’s Matt Martinez and Radio Ink and RBR+TVBR publisher Deborah Parenti to talk about Spanish-language radio; its growth, its challenges, and why it’s one of the most vibrant and resilient sectors of broadcasting.
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WBA joins DC fly-in to keep AM radio in every vehicle
Your WBA was in Washington D.C. this week, along with broadcasters representing 30 other states, to call on Congress to pass the AM Radio for Every Vehicle Act. The bills in both houses of Congress have overwhelming bipartisan support. The House bill has more than 300 cosponsors and the Senate bill has 60 cosponsors. Broadcasters…
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YP of the Month ‘excels in leadership’
A producer at WEAU-TV in Eau Claire, Melanie Walleser, is the WBA Young Professional of the Month for the month of July. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact on…
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Jowett Fellowship recipient wants radio to excel with video
A multimedia videographer at Woodward Community Media is the recipient of the Rick Jowett Fellowship. Logan O’Leary says while Woodward has a strong radio tradition, they’re forging a new path forward to also making it a reliable video production company. As the sole videographer for the company, he wants to grow the effort into a…
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WBA Foundation announces date for gubernatorial debate
The WBA Foundation Board will continue its 36-year tradition of holding statewide televised debates for Wisconsin’s voters by airing a general election debate in the 2026 Wisconsin gubernatorial race. Qualifying gubernatorial candidates will be invited to participate in a debate on Oct. 9 at 7 p.m., hosted by Milwaukee PBS. Radio and television stations from…
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Eighteen hours a week at $9.25 an hour
Note: I started working on this article long before the coronavirus pandemic began. I fully understand that many stations are in crisis mode at present with revenue challenges, hiring freezes and even layoffs. However, the issues I’ve raised here predate all of this and will remain when things return to normal. I’ve wrapped up my…
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Broadcasters step up during unbelievable times
What a tremendous job Wisconsin Broadcasters have done during the pandemic. I think it is safe to say virtually every radio and TV station participated in or produced their own community events to help residents. Midwest Communications in central Wisconsin teamed up with WAOW-TV recognizing hometown heroes. Many stations assisted local businesses, some offering free…
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Wausau radio GM dies in accidental drowning
Brett Lucht, the Market Manager of Midwest Communications in Wausau, died Friday of an accidental drowning while on vacation. He was 50. “Brett has been an important part of our family,” Midwest Communications President and CEO Duke Wright said. “He built and led a winning team of people in Wausau. We are all shocked and…
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Weekly Radio Addresses promote mask wearing, celebrate Independence Day
This week’s Weekly Radio Addresses from Wisconsin lawmakers promote mask wearing to protect against the spread of COVID-19 and celebrate Independence Day. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — Lt. Gov. Mandela Barnes in this week’s Dem radio address urged Wisconsinites to…
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WBA Summer Conference goes virtual
Your WBA is committed to providing members with the professional development they need to be the best in their field and tools to help you recruit the best employees. Although we couldn’t be together for the WBA Summer Conference, we would like to bring to you the following opportunities. These are more than webinars.…
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Wisconsin Broadcaster available now
The July/August issue of the Wisconsin Broadcaster is now available. You can download it here [PDF]. Highlights from his issue: WBA Chair Chris Bernier writes about how broadcasters are helping during uncertain times WBA President and CEO Michelle Vetterkind highlights the work done by broadcasters, upcoming WBA events, WBA Award winners, and face masks…
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Bernard joins WISN-TV weather team
Meteorologist Molly Bernard is joining WISN-TV’s Weather Watch 12 team in Milwaukee. “Molly’s Midwest experience makes her a great fit to join the Weather Watch 12 team,” said Jan Wade, president and general manager of WISN 12. “From record-breaking snowfall to severe storms, she has covered it all. Our viewers can depend on her forecasts…
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Radio station broadcasts drive-up co-op meeting
Radio station WRDN in Durand helped the members of the Dunn Energy Co-Op conduct business during a time of social distancing by broadcasting the co-op’s annual meeting in Menomonie. The Saturday meeting was held at the co-op headquarters and those in attendance stayed in their cars and listened to the meeting through their radios. Voting…
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Tiffany supports Local Radio Freedom Act
Newly elected 7th Congressional District Representative Tom Tiffany has joined as a cosponsor of the Local Radio Freedom Act. The resolutions in the House of Representatives and the Senate oppose “any new performance fee, tax, royalty, or other charge” on local broadcast radio stations. Wisconsin Congressman Bryan Steil (R-WI-1), Ron Kind (D-WI-3), Glenn Grothman (R-WI-6),…
