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Podcast: The State of Spanish Radio: Its Future and Relevance
Monica Armenta (NM Broadcasters Assoc.) is joined by SDC Broadcasting’s Matt Martinez and Radio Ink and RBR+TVBR publisher Deborah Parenti to talk about Spanish-language radio; its growth, its challenges, and why it’s one of the most vibrant and resilient sectors of broadcasting.
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WBA joins DC fly-in to keep AM radio in every vehicle
Your WBA was in Washington D.C. this week, along with broadcasters representing 30 other states, to call on Congress to pass the AM Radio for Every Vehicle Act. The bills in both houses of Congress have overwhelming bipartisan support. The House bill has more than 300 cosponsors and the Senate bill has 60 cosponsors. Broadcasters…
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YP of the Month ‘excels in leadership’
A producer at WEAU-TV in Eau Claire, Melanie Walleser, is the WBA Young Professional of the Month for the month of July. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact on…
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Jowett Fellowship recipient wants radio to excel with video
A multimedia videographer at Woodward Community Media is the recipient of the Rick Jowett Fellowship. Logan O’Leary says while Woodward has a strong radio tradition, they’re forging a new path forward to also making it a reliable video production company. As the sole videographer for the company, he wants to grow the effort into a…
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WBA Foundation announces date for gubernatorial debate
The WBA Foundation Board will continue its 36-year tradition of holding statewide televised debates for Wisconsin’s voters by airing a general election debate in the 2026 Wisconsin gubernatorial race. Qualifying gubernatorial candidates will be invited to participate in a debate on Oct. 9 at 7 p.m., hosted by Milwaukee PBS. Radio and television stations from…
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Ongoing effort to fight hunger during pandemic raises $3.3M in 100 days
A Madison TV station’s effort to help fight hungry during the pandemic raised $3.354 million during the campaign’s first 100 days. NBC15 (WMTV-TV) and Second Harvest Foodbank of Southern Wisconsin launched the “Care Box Challenge” in a matter of days in response to increased food insecurity due to school and business closures caused by COVID-19.…
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Strachota to retire, Brown named GM of Weigel’s Milwaukee stations
Anne Brown will succeed Mark Strachota as General Manager of Milwaukee television stations WDJT, WMLW, WBME and WYTU. The leadership changes is expected later this summer. Strachota is retiring after six years running the Milwaukee stations, which include CBS58, Telemundo Wisconsin, WMLW “The M”, MeTV Milwaukee and additional channels affiliated with Weigel’s networks. Strachota is…
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Program helps broadcasters support student journalists
A new student journalism program offers high school students the chance to learn marketable skills in the field of journalism while giving broadcasters the opportunity to help these students be a part of the future of the industry. The Student Journalism Program was established by the Wisconsin Institute for Public Policy and was the brainchild…
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Adopt-a-cow campaign breaks fundraising record
A Madison TV station’s Adopt-A-Dairy-Cow campaign raised $183,876 for the month of June, setting a record in campaign history. The additional promotion of this event by NBC15, the generosity of local sponsors, and the outpouring of donations from our community helped beat last year’s campaign total by 366-percent. The campaign runs each year during June…
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Weekly Radio Addresses focus on tourism, redistricting commission
This week’s Weekly Radio Addresses from the State Capitol focus on helping Wisconsin’s tourism industry and Gov. Evers’ redistricting commission. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — Sen. André Jacque in this week’s GOP radio address urged Wisconsinites to support a healthy…
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WPR to air 3rd Congressional District debates
Wisconsin Public Radio (WPR) is hosting two, live broadcast debates featuring primary candidates for Wisconsin’s 3rd District seat in the House of Representatives. The first debate will air on Friday, July 31 at 10 a.m. and feature the Republican primary candidates Jesse Ebben of Eau Claire and Derrick Van Orden of Hager City. The second debate…
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Broadcasters serve communities through adversity, uncertainty
Broadcasting is hard. And yes…it’s always been hard. You don’t do it because it’s easy. You do it because you truly believe in the public service you provide to your local communities and your fellow Wisconsinites. But right now, it’s especially hard. We know that the pandemic and the recent protests have placed an incalculable…
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Pandemic prompts cancellation of 2020 Broadcasters Clinic
The 2020 Broadcasters Clinic, scheduled to take place in October, will be canceled because of the COVID-19 pandemic. This is the first time in the Broadcasters Clinic’s 64-year history that it has not been held. “This is a deeply disappointing decision,” Broadcasters Clinic Chair Kent Aschenbrenner said. “Due to circumstances beyond our control the 2020…
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Use your talents for volunteerism
As local broadcasters, community is arguably our industry’s greatest strength. Not only are we fortunate enough to super serve our neighbors with vital information and entertainment, we’re also in a position to fully immerse ourselves in the cities from which we broadcast. And because this line of work requires a glossing knowledge of a multitude…
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Covering a protest? Be prepared
Reporters Committee for Freedom of the Press shares some useful guides to help you better understand your rights and avoid incident: https://www.rcfp.org/resources/police-protesters-and-the-press/


















