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2026 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see…
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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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Career broadcast engineer Gary Mach dies
A broadcast engineer with a career spanning nearly six decades has died. Gary Mach died Sunday at his home in Green Bay. He was 78. During his career, Mach worked every level of support from staff engineer to corporate engineer. He successfully completed several facilities upgrades during his career, in additional to countless engineering accomplishments,…
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Wisconsin PBS stations offer at-home learning for fall semester
PBS Wisconsin and Milwaukee PBS, in partnership with the Wisconsin Department of Public Instruction, is supporting at-home learning for students of all ages during the pandemic by broadcasting weekday television schedules of programming with digital resources that connect to Wisconsin’s state academic standards. Beginning Sept. 1, PBS Wisconsin is dedicating the 11 a.m.-4 p.m. daytime weekday…
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Broadcasters should shine light on those making a difference
Our world is experiencing unprecedented times, and as broadcasters we have a unique role in helping our communities to both stay informed and to process the huge amounts of new information that seem to be coming in nonstop. In the month of September, our communities are experiencing back to school, and that looks different from…
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Severson retires from WISN-TV
WISN-TV veteran meteorologist Sally Severson is retiring at the end of the week. Severson announced her gradual retirement from the station more than a year ago. Her final broadcast was on Monday. Her last day is on Friday. Severson has been on the air for more than 30 years and on WISN-TV’s morning show since…
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Good Karma stations hold small business contest
Good Karma Brands’ Wisconsin-owned stations, ESPN Madison (WTLX), ESPN Milwaukee (WKTI/WAUK), and Newsradio 620 WTMJ have partnered with Associated Bank to award two local, small businesses each a customized advertising campaign to help achieve success and thrive in their respective community. Beginning Aug. 31, small businesses can enter the “Rebuilding Wisconsin Business” contest to win…
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WPR launches new schedule starting Monday
Wisconsin Public Radio (WPR) welcomes new programs to its schedule beginning Monday, Aug. 31, and some familiar voices are moving to new times. The changes were prompted by announcements this spring from American Public Media (APM) and WBUR Boston (WBUR) that they are canceling or changing production of several national shows carried on WPR stations.…
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Chorski joins Awards Committee as co-chair
Scott Chorski is joining the WBA Awards Committee as co-chair, along with sitting co-chair Kelly Radandt. Chorski is a former WBA Board member and Board Chair and recently retired as general manager of WKBT-TV in La Crosse. Retired Hall of Fame broadcasters Dean Maytag is stepping down from his role on the Awards Committee.
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Weekly Radio Addresses discuss policing, unrest
This week’s Weekly Radio Addresses from the Wisconsin State Capitol address this week’s debates over policing and public demonstrations. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — Sen. Howard Marklein in this week’s GOP radio address denounced the “vandalism, destruction, rioting and looting”…
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‘Max’ promoted to PD at Fox Valley station
Robert “Max” Dye has been promoted to program director for Alternative Rock station WWWX-FM/96.9 The Fox in Appleton/Oshkosh. A 20-year radio broadcasting veteran, Max joined WWWX-FM as music director, imager, and afternoon on-air host in 2017. Prior to that, he was operations manager/production director for WQDC-FM and WLGE-FM in Sturgeon Bay and was program director,…
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Knaack remembered for long Hall of Fame career in Fox Valley
WBA Hall of Famer Susan Knaack is being remembered for her 38-year broadcasting career in the Fox Valley. Knaack died Wednesday. She was 77. Knaack started her broadcasting career in Oshkosh with stints at WAGO and WMKC from 1971-77 where she was a talk show hostess, copy writer, sales assistant, and traffic director. In 1977…
