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2026 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see…
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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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Madison station delivers holiday cheer
A Madison radio stations lifted the spirits of those in need during the holiday season with its annual 12 Trees of Christmas event. WOLX-FM asked listeners to nominate someone they know who is struggling through the holiday season to receive a free Christmas tree and gift cards to make their season a little brighter. The…
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Twin Cities, western Wisconsin radio owner dies
Greg Borgen, the owner and president of Borgen Broadcasting, died unexpectedly on Dec. 21. Borgen owned classic hits station WDGY in Hudson and Spanish language station WREY in the Twin Cities. He was a second-generation broadcaster and served on the board of the Minnesota Broadcasters Association. “His love of broadcasting was shown by the countless…
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Station makes $5,000 donation to rescue mission
A radio station operated by QueenB Radio in Platteville is making a $5,000 donation to a rescue mission. Super Hits 106 (KIYX-FM) in Dubuque presented the donation Dec. 8 to the Dubuque Rescue Mission. It was awarded through the Morgan Murphy Media “It’s What We Do” initiative. Presentations are made by each market at the…
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Listeners come through for homeless shelter
A radio station in Manitowoc collected three carloads worth of donations for a local homeless shelter. WOMT’s Hope Tree campaign promoted listeners to donate 43 blankets, 98 personal care items, 72 articles of clothes, and more including monetary donations, a vacuum cleaner, books, and even jewelry to Hope House of Manitowoc County. The Hope House…
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WKOW-TV remembers long-time photographer
A long-time photographer at WKOW-TV in Madison is being remembered after more than 30 years in broadcasting. Mike Kellogg, 65, died Friday with his wife Mary by his side after a prolonged illness. Kellogg began work with WKOW-TV in the early 1980s after a stint with WXOW-TV in La Crosse. In addition to covering news in…
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Think differently about your 2021 budget
I truly learned about budgeting when I walked into a department head meeting at my first major market radio station a month after I became the program director. The general manager announced it was time to budget for the next year and handed out a 13-column accounting spreadsheet to each department head with the expense…
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Weekly Radio Addresses ask Wisconsinites to drive safely, continue effort against pandemic
This week’s Weekly Radio Addresses from Wisconsin’s Capitol ask Wisconsinites to drive safely and drink responsibly during the holidays and to continue taking precautions against the pandemic. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — Rep. Jim Ott in this week’s GOP radio…
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Retired Wisconsin TV manager dies
A retired broadcaster who worked in sales and management at numerous Wisconsin TV stations has died. Bruce Liljegren, 79, died in September. Liljegren grew up in Rock Island, Illinois and got his start in broadcasting at WHBF-TV, WHBF-AM, and WHBR-FM in the Quad Cities working in production, booth announcing, and sports on both radio and…
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Stations make donation to Salvation Army
A group of radio stations in Marinette teamed up with local police to make a $3,000 donation to the Salvation Army in December. The donation from Bay Cities Radio is in lieu of the station’s annual “Shop With a Cop” program which had to cancelled because of the pandemic. Pictured are Andrew Leinon from the…
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State Legislature honors Local Broadcast Legend
Local Broadcast Legend Glen Moberg was honored last session by the Wisconsin State Legislature. Moberg was honored in 2019 as a WBA Local Broadcast Legend. The Wisconsin Public Radio veteran journalist retired in February 2019 and died in September 2019 after fighting cancer. The Wisconsin State Assembly and Wisconsin State Senate passed a resolution last…
