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Podcast: The State of Spanish Radio: Its Future and Relevance
Monica Armenta (NM Broadcasters Assoc.) is joined by SDC Broadcasting’s Matt Martinez and Radio Ink and RBR+TVBR publisher Deborah Parenti to talk about Spanish-language radio; its growth, its challenges, and why it’s one of the most vibrant and resilient sectors of broadcasting.
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WBA joins DC fly-in to keep AM radio in every vehicle
Your WBA was in Washington D.C. this week, along with broadcasters representing 30 other states, to call on Congress to pass the AM Radio for Every Vehicle Act. The bills in both houses of Congress have overwhelming bipartisan support. The House bill has more than 300 cosponsors and the Senate bill has 60 cosponsors. Broadcasters…
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YP of the Month ‘excels in leadership’
A producer at WEAU-TV in Eau Claire, Melanie Walleser, is the WBA Young Professional of the Month for the month of July. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact on…
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Jowett Fellowship recipient wants radio to excel with video
A multimedia videographer at Woodward Community Media is the recipient of the Rick Jowett Fellowship. Logan O’Leary says while Woodward has a strong radio tradition, they’re forging a new path forward to also making it a reliable video production company. As the sole videographer for the company, he wants to grow the effort into a…
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WBA Foundation announces date for gubernatorial debate
The WBA Foundation Board will continue its 36-year tradition of holding statewide televised debates for Wisconsin’s voters by airing a general election debate in the 2026 Wisconsin gubernatorial race. Qualifying gubernatorial candidates will be invited to participate in a debate on Oct. 9 at 7 p.m., hosted by Milwaukee PBS. Radio and television stations from…
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Your assignment editor’s biggest pet peeves
There are two things I know for sure: Salads always taste better when someone else makes them. And probably once a week you do something to annoy your assignment editor. It really takes a special person to handle the role of the Assignment Editor. There is a ton of responsibility, very few ‘thanks’ and let’s…
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Brewers to air on new stations in Madison, Eau Claire
Brewers baseball will be airing on different radio stations in Madison and Eau Claire starting next spring. The Brewers Radio Network in Madison will be heard on “The Zone” (WOZN, 96.7 FM and 1670 AM) and in Eau Claire on Sports Talk 105.1 FM (WAYY, 790 AM and 105.1 FM). Mid-West Family, a family of…
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Radiothon raises nearly half million dollars for children’s hospital
A radiothon aired by a group of radio stations in Madison raised $498,241 for American Family Children’s Hospital. The eight-station group at Mid-West Family Broadcasting in Madison held the three-day radiothon from Oct. 21-Oct. 23. In previous years, radio hosts would gather in the lobby at the children’s hospital and interview parents and patients who…
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Madison radio group donates more than $900K in advertising to local businesses
Mid-West Family radio stations in Madison aired more than 31,000 free commercials to help hundreds of local businesses during the COVID-19 pandemic. The free spots ran from March 21 through July 31 through a feature called “Now Open.” “Our company was formed in Madison, we’ve been here for 91 years, and our commitment to the…
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Weekly Radio Addresses preview legislative priorities, call for COVID-19 precautions
This week’s Weekly Radio Addresses from Wisconsin’s Capitol discuss upcoming legislative priorities and call for stopping the spread of COVID-19. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — Speaker Robin Vos in this week’s GOP radio address briefed Wisconsinites on the Legislature’s post-election…
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Engelhart promoted to VP/GM for WKOW-TV
Anna Engelhart, Station Manager at WKOW-TV in Madison, is being promoted to Vice-President and General Manager. Engelhart joined WKOW in 2005 and was involved in both local and corporate sales efforts before being named WKOW’s Business Manager and Station Manager. A Wisconsin native, she has strong ties to the local community. “I am honored to…
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More than 500 kids gather treats from WWIS event
WWIS Radio in Black River Falls found a way to share Halloween spirit in the community by hosting a drive-thru trick-or-treat event. The station helped prepare goodie bags for the WWIS Radio and Hansen’s IGA Drive Thru Trick or Treat Event on Halloween. There were also giveaways including gift certificates and coffee mugs.
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Don’t let awards season creep up on you
Hello broadcast operations, and especially newsrooms, across Wisconsin. As the very bizarre year of 2020 heads into the home stretch I first hope that you, your families and friends, are well and staying safe. Whether it’s a TV station, or radio station with either a music or news/talk format, pretty much every aspect of what…
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Student navigates college as an aspiring broadcast journalist
Be persistent. It’s a simple phrase, but one Gretchen Gerlach lives and breaths right now as she’s wrapping up her senior year at UW-Madison. If worrying about the pandemic isn’t exhausting enough, Gerlach has taken on several experiences to prepare her for her future career as a broadcast journalist. She works as the PR director…
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Prepare for an unprecedented holiday shopping season
Since March, has there been anything in our lives that passes for “normal?” The onslaught of COVID-19 has upended everything – the way we comport ourselves in public, family gatherings, our work lives, the way we educate our kids, and even the way we shop at the grocery store. While Americans have adapted and adjusted,…
