News Archive

  • Podcast: The State of Spanish Radio: Its Future and Relevance

    Podcast: The State of Spanish Radio: Its Future and Relevance

    Monica Armenta (NM Broadcasters Assoc.) is joined by SDC Broadcasting’s Matt Martinez and Radio Ink and RBR+TVBR publisher Deborah Parenti to talk about Spanish-language radio; its growth, its challenges, and why it’s one of the most vibrant and resilient sectors of broadcasting.

  • WBA joins DC fly-in to keep AM radio in every vehicle
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    WBA joins DC fly-in to keep AM radio in every vehicle

    Your WBA was in Washington D.C. this week, along with broadcasters representing 30 other states, to call on Congress to pass the AM Radio for Every Vehicle Act. The bills in both houses of Congress have overwhelming bipartisan support. The House bill has more than 300 cosponsors and the Senate bill has 60 cosponsors. Broadcasters…

  • YP of the Month ‘excels in leadership’
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    YP of the Month ‘excels in leadership’

    A producer at WEAU-TV in Eau Claire, Melanie Walleser, is the WBA Young Professional of the Month for the month of July. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact on…

  • Jowett Fellowship recipient wants radio to excel with video
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    Jowett Fellowship recipient wants radio to excel with video

    A multimedia videographer at Woodward Community Media is the recipient of the Rick Jowett Fellowship. Logan O’Leary says while Woodward has a strong radio tradition, they’re forging a new path forward to also making it a reliable video production company. As the sole videographer for the company, he wants to grow the effort into a…

  • WBA Foundation announces date for gubernatorial debate

    WBA Foundation announces date for gubernatorial debate

    The WBA Foundation Board will continue its 36-year tradition of holding statewide televised debates for Wisconsin’s voters by airing a general election debate in the 2026 Wisconsin gubernatorial race. Qualifying gubernatorial candidates will be invited to participate in a debate on Oct. 9 at 7 p.m., hosted by Milwaukee PBS. Radio and television stations from…

  • Broadcast selling during a pandemic
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    Broadcast selling during a pandemic

    If you’re a veteran broadcast seller, you already know sales is hard but also incredibly rewarding work. If you’re a new young professional in broadcast selling, you probably think selling is nearly impossible even in perfect conditions. Enter pandemic here. Broadcast sales is hard, selling as a new young professional in the industry is even…

  • WBA awards competition begins today

    WBA awards competition begins today

    Competition for the 2020 WBA Awards for Excellence begins today. Stations can now submit award entries through BetterBNC. All entries must be submitted by Jan. 6, 2021 at 6 p.m. CT. Take note of the new deadline time, which is now at 6 p.m. Please also note that if you received an awards brochure in the…

  • Winnekins named National Farm Broadcaster of the Year

    Winnekins named National Farm Broadcaster of the Year

    Durand broadcaster Brian Winnekins is being recognized by the National Association of Farm Broadcasters as the 2020 Farm Broadcaster of the year. Winnekins was awarded Friday during a virtual NAFB convention. The award, established in 1969, recognizes individuals who have proven their abilities in broadcasting, have shown true commitment to the industry through their actions…

  • Want to anchor? Now is your chance
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    Want to anchor? Now is your chance

    I’ve worked a WSAW-TV for nearly 13 years.  In that time I’ve done just about every job in the newsroom—on air and behind the scenes. I’ve never been a fulltime anchor or reporter, but have anchored and reported on holidays. It’s really exciting! If you’re looking to get a little more air time, the holidays…

  • Weekly Radio Addresses focused on response to pandemic

    Weekly Radio Addresses focused on response to pandemic

    This week’s Weekly Radio Addresses from Wisconsin’s Capitol are focused on the state’s response to the COVID-19 pandemic. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — Speaker Robin Vos in this week’s GOP radio address outlined Assembly Republicans’ COVID-19 relief ideas and stressed…

  • The verbal fire drill
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    The verbal fire drill

    There is no feeling worse than being unprepared. In broadcasting, preparation is everything. I remember the first time I filled in at the assignment desk. I’d been at the station about two years, but had really never the been the ‘main phone answerer’. Welp, I had about an hour into the shift when the phone…

  • Walker Broadcast Management Institute delayed to 2022

    Walker Broadcast Management Institute delayed to 2022

    The Walker Broadcast Management Institute scheduled for April 2021 will be postponed to April 2022. The WBA Foundation Board voted unanimously to again delay the three-day session because of the ongoing pandemic. The Institute is hosted on the University of Wisconsin campus in Madison, which remains closed to outside groups. The school has already canceled…

  • How to avoid hurtful words during interviews with special needs families
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    How to avoid hurtful words during interviews with special needs families

    In TV news, a fair amount of stories we cover include people with disabilities. Their stories shed light on medical advancements, their spirits are uplifting, and most often, sharing their story with a local audience can help generate much-needed financial support. But sometimes it’s tough when you know you need to address a medical condition…

  • Weekly Radio Addresses honor veterans, ask Wisconsinites to stay home

    Weekly Radio Addresses honor veterans, ask Wisconsinites to stay home

    This week’s Weekly Radio Addresses from Wisconsin’s Capitol take time to recognize veterans and focus on the pandemic crisis in the state. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — Speaker Robin Vos in this week’s GOP radio address reminded Wisconsinites to honor…

  • PBS Wisconsin to premiere documentary on Hall of Famer Nancy Zieman

    PBS Wisconsin to premiere documentary on Hall of Famer Nancy Zieman

    An educator, entrepreneur, trailblazer, and WBA Hall of Fame inductee, Nancy Zieman hosted Sewing With Nancy on public television stations for more than 30 years. Now, an all-new documentary tells the story of Nancy’s life through her own words and the reflections of those she inspired across a lifetime of education, family and faith.  Nancy Zieman: Extraordinary Grace…