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2026 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see…
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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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Weekly Radio Addresses take on broadband access, pandemic relief
This week’s Weekly Radio Addresses from Wisconsin’s Capitol discuss broadband access in Wisconsin and These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In this week’s Dem radio address, Gov. Tony Evers discussed measures to expand broadband access across Wisconsin. Evers announced that 2021…
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Beno recognized for work promoting business, marketing in education
Broadcasting education advocate and WBA Hall of Famer Ken Beno is being recognized for his work on the Wisconsin Department of Instruction’s Business, Marketing, and Information Technology Advisory Committee. The committee promotes the recognition of business, marketing and IT coursework as students transition to post-secondary education and promotes work-based learning and skill-oriented curriculum. Beno served…
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Grant offers college debt relief for broadcasters
Results Broadcasting has established a $1,000 Education Debt Assistance Grant to help broadcasters pay off their student loans. This grant is available to individuals currently employed in Wisconsin broadcasting or related media. Applicants must meet the following criteria: Must be currently employed at a Wisconsin broadcast radio, television or related media company Must have completed…
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New WBA committee to address diversity in broadcasting
A new committee within the WBA is forming to promote diverse voices within the WBA and broadcasting in Wisconsin. The WBA Board of Directors voted last fall to create the committee as described here: This committee will seek to expand the diversity of voices represented in conversations about issues related to broadcasting in…
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Guzman joins Madison station as director of business development
Madison radio station Life 102.5 (WNWC-FM) has hired Ed Guzman as Director of Business Development. Guzman will work with local businesses, churches, and non-profit organizations in support of the radio station and its service to our community. “I’m excited to have Ed join us,” station manager Steve Young, said. “He is an experienced salesperson and…
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Weekly Radio Addresses discuss vaccines, unemployment insurance
This week’s Weekly Radio Addresses from Wisconsin’s Capitol address vaccine availability in Wisconsin and Wisconsin’s unemployment insurance computer system. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In this week’s Dem radio address, Gov. Tony Evers spoke on vaccine availability in Wisconsin and…
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Kissinger remembered as advocate for public broadcasting
An advocate for public broadcasting in western Wisconsin has died. James Kissinger started his career in broadcasting in 1972 when he was selected to manage some of public broadcasting’s first stations outside of Madison and Milwaukee: WHLA-TV in La Crosse and WHWC-TV in Menomonie. Kissinger later went on to serve as the Educational Communication Board’s…
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WBA Awards Gala to be online event in 2021
The WBA Awards Gala will be held as an online event this year because of the ongoing pandemic. The WBA Board of Directors was informed by the Marriott Hotel in Madison that the gala planned for May 1 cannot be held there. The WBA Awards Committee is committed to making this the best online gala…
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James promoted at Midwest in Wausau
Rusty James has been promoted to the newly formed position of Operations Manager at the Midwest Communications radio stations in Wausau. James will oversee programming for CHR 95.5 WIFC, Country 101.9 WDEZ and Rock 94.7 WOZZ. James returned to Midwest Communications in October 2020 after leaving a similar position at Max Media in Virginia Beach.…
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Station airs holiday play, supports theater guild
An Eau Claire radio station aired a holiday play while also raising money for a local theater guild. Greatest Hits 98.1(WISM-FM) presented “A Christmas Carol” on the air on Dec. 20, with morning show host and Chippewa Valley Theatre Guild President John Murphy narrating. Sponsorships of the one-hour play helped raise money for the Chippewa…


















