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2026 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see…
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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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Now is the time for YPs to consider refinancing student loan debt
One of the most grown-up things I have ever done is refinance debt. In a nutshell, it means you transfer debt to another lender or stick with the same lender to agree to new terms. In 2020, I refinanced my mortgage and within the last day, my student loan. You guys, rates really are at…
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Beaver Dam radio ‘legend’ dies
A man who’s been on the radio in Beaver Dam for nearly five decades has died. John Moser was named a WBA Local Broadcast Legend in 2020 along with his on-air partner Bill McCollum. Last year’s recognition had to be postponed because of the COVID-19 pandemic. Over the years at WBEV and WXRO, Moser served…
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Station’s viewers generate 6.3M meals
A Madison TV station’s holiday campaign to fight hunger generated 6.3 million meals, topping the campaign’s 5 million meal goal. NBC15 News (WMTV-TV) has run “Share Your Holidays” for 25 years and has raised more than 55 million meals since its inception. The campaign benefits Second Harvest Foodbank of Southern Wisconsin, which helps families and…
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Weekly Radio Addresses take on pandemic relief, vaccine distribution
This week’s Weekly Radio Addresses from Wisconsin’s Capitol are focused on state legislation on COVID-19 and vaccine distribution. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In this week’s Dem radio address, Gov. Tony Evers called for the Legislature to address the state’s…
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WPR to air Martin Luther King, Jr. Day Celebration ‘Together As One’
Wisconsin will celebrate the life and legacy of Dr. Martin Luther King, Jr. live on all Wisconsin Public Radio (WPR) stations and at wpr.org Jan. 18 at noon. Hosted by Dr. Jonathan Øverby, the 41st annual official state ceremony is the oldest state celebration in the country. Øverby is host of WPR’s “The Road To…
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WBA creates resource for Wisconsin PSAs
Your Wisconsin Broadcasters Association has created a clearinghouse of PSAs available for stations to use as they wish on the air. The “Ready to Use” PSAs page on the WBA website will host PSAs specifically for Wisconsin broadcasters. You can find the “Ready to Use” PSA page here.
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Broadcasters provide inspiration for new year
The new year is a great occasion to be inspired, and I’m sure you’ll agree that Wisconsin’s local broadcasters have given us many sources for inspiration as we face the hopes for 2021. You provided critical services to your local communities in 2020 and demonstrated to everyone what we always talk about when we say…
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Plenty to be hopeful for in 2021
2020. What an unbelievable year! Hopefully, we will never experience another year like that. The pandemic killed thousands and was devastating to businesses small and large. But the last thing you need to read is gloom and doom. How about some good news: Your WBA did an excellent job navigating through the postponements and cancellations…
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What we learned in 2020 and what this means for 2021 (and beyond)
A few weeks ago, we joked in our daily blog that in 2015, everyone who answered the question, “Where do you want to be in five years?” got it terribly wrong. Nobody could have predicted the upheaval all of us felt in our business and personal lives in 2020 and the changes it caused. But…
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Weekly Radio Addresses discuss state’s response to pandemic
This week’s Weekly Radio Addresses from Wisconsin’s Capitol are focused on the state’s response to the COVID-19 pandemic. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — Gov. Tony Evers in this week’s Dem radio address highlighted new tools available to help fight the…
