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Podcast: The State of Spanish Radio: Its Future and Relevance
Monica Armenta (NM Broadcasters Assoc.) is joined by SDC Broadcasting’s Matt Martinez and Radio Ink and RBR+TVBR publisher Deborah Parenti to talk about Spanish-language radio; its growth, its challenges, and why it’s one of the most vibrant and resilient sectors of broadcasting.
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WBA joins DC fly-in to keep AM radio in every vehicle
Your WBA was in Washington D.C. this week, along with broadcasters representing 30 other states, to call on Congress to pass the AM Radio for Every Vehicle Act. The bills in both houses of Congress have overwhelming bipartisan support. The House bill has more than 300 cosponsors and the Senate bill has 60 cosponsors. Broadcasters…
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YP of the Month ‘excels in leadership’
A producer at WEAU-TV in Eau Claire, Melanie Walleser, is the WBA Young Professional of the Month for the month of July. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact on…
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Jowett Fellowship recipient wants radio to excel with video
A multimedia videographer at Woodward Community Media is the recipient of the Rick Jowett Fellowship. Logan O’Leary says while Woodward has a strong radio tradition, they’re forging a new path forward to also making it a reliable video production company. As the sole videographer for the company, he wants to grow the effort into a…
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WBA Foundation announces date for gubernatorial debate
The WBA Foundation Board will continue its 36-year tradition of holding statewide televised debates for Wisconsin’s voters by airing a general election debate in the 2026 Wisconsin gubernatorial race. Qualifying gubernatorial candidates will be invited to participate in a debate on Oct. 9 at 7 p.m., hosted by Milwaukee PBS. Radio and television stations from…
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Wisconsin Public Radio shares stories of the state’s military community
One night in December 2004, Yauo Yang of Merrill was on patrol in Samarra, Iraq with the U.S. Army when a giant IED detonated. The sheer terror of the moment caused him to make a promise to God, should he make it home alive. Retired Legal Chief Lorrie McNeal Saylor of Kenosha enlisted in the…
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Vitrano moving to morning radio host
Newsradio 620 WTMJ is excited to name Vince Vitrano, longtime morning news anchor at TMJ4 News, as the new host of “Wisconsin’s Morning News,” replacing Gene Mueller, who announced his retirement after 44 years in Milwaukee radio. Mueller will retire in February 2022 as Vitrano segues into the role. For Vitrano, the move to 620…
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The Family Radio Network names new CEO
Zach Cochran has been named chief executive officer of The Family Radio Network, Inc. Cochran is a Christian music radio industry veteran having served for the last 18 years at WayFM Colorado in both local and regional management roles. He was chosen after a national search and selection process. “We are excited to announce Zach as…
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Geiger joins Young Professional Committee
Natasha Geiger from WFRV-TV is joining the WBA Young Professionals Committee. Geiger was born and raised in northeast Wisconsin, graduating from St. Norbert College in 2016 and started at WFRV Local 5 in Green Bay as a news producer in 2017. After three years as a producer, she was promoted to digital content director where…
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Manitowoc radio icon Bob Irish dies
A local radio icon in Manitowoc has died. Bob Irish, 85, was the voice of Cub Radio (WCUB) for many years, as he welcomed listeners to a new day, nearly every day. He died Sunday. After his education, he started his broadcasting career at WSHE radio in Sheboygan. In 1957, he moved to Manitowoc to…
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Weekly Radio Addresses talk about paper mills, redistricting
This week’s Weekly Radio Addresses from Wisconsin’s Capitol are focused on paper mills and redistricting. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In this week’s GOP radio address, state Rep. Scott Krug, R-Nekoosa, discussed the importance of his bill to aid two…
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Planting seeds for future broadcasters
I spent years in sales, reminding our sellers that we are simply farmers planting seeds. It’s an obvious metaphor for connecting with a new business and working to cultivate the relationship into a healthy client. Without good farmers, seeds don’t always grow. I told our sellers if they stop planting seeds every day and take…
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Nominations sought for WBA Hall of Fame
The Wisconsin Broadcasters Association Foundation Hall of Fame Committee is now requesting and accepting nominations for the Wisconsin Broadcasters Hall of Fame. The Hall of Fame nomination process is open and will run through Feb. 15, 2022. Submissions should be made on the official nomination form found on the WBA website and sent to the…
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Nominations sought for Local Broadcast Legends
The Wisconsin Broadcasters Association is now requesting and accepting nominations for the Wisconsin Broadcasters Association Local Broadcast Legends Award. The Local Broadcast Legends Award nomination process is open and will run through Feb. 15, 2022. Submissions should be made on the official nomination form available on the WBA website and sent to the WBA office.…


















