Stop using ‘in these uncertain times’ in your ads
We’re several weeks into ‘Safer at Home’ in Wisconsin and if your schedule is anything like mine right now, you’re consuming more media than ever. We’ve all seen and heard the ads: gentle piano music, images of empty streets and…
Wisconsin radio stations join national pandemic relief effort
More than 10,000 radio stations nationwide, including dozens in Wisconsin, raised money for pandemic relief efforts during an emergency radiothon. With a one-day event soliciting donations for Feeding America, in conjunction with local charters, radio raised more than $500,000 and…
When choosing a role, be a hero
Donald Miller (the creator of Story Brand) mentions the roles of our personal characters. In all of us, we have a villain, a victim, a hero, and a guide. The Villain in you experiences a negative emotion and wants everyone…
Broadcasters should embrace change
As the world around us continues to change, so must we. It’s honestly that simple. We as broadcasters need to embrace change daily, and we need to start looking for new ways to engage with our audience, our community, and…
YP Corner: The difference between ‘dressing nice’ and ‘dressing professional’
“Dress for Success” What does that really mean? During our YP committee meeting awhile back we discussed how on-air appearance isn’t something that gets touched on too much in college. That means some reporters or new anchors either dress like…
Stevenson named first WBA Young Professional of the Year
One of the founding members of the WBA Young Professionals Committee has been named the WBA’s first Yong Professional of the Year. Terry Stevenson was the highest ranked of the five young broadcasting professionals recognized this year for making a…
Navigating through crisis as a young broadcast professional
If you’re a young professional like myself, you find yourself in a situation that is surely unlike anything else you’ve had to face professionally. We certainly weren’t working during 9/11 (I was in my 6th grade D.A.R.E. class) and we…
Small businesses continue to give back
Although many small businesses are experiencing difficult times during this COVID-19 pandemic, it’s refreshing to see how other businessmen and women have and are continuing to step up to support others. Locally, we have a manufacture who has decided to…
Get the best lighting for your headshots
I’ve been taking headshots for our staff at NewsChannel 7 for about 10 years. In that time ‘my recipe’ for lighting and editing has changed. Mostly because I’ve learned a lot along the way. My preferred set up is in…
