Moms still strong audience on Facebook
Don’t forget Mom! Research shows that while Facebook usage has declined overall, the mom crowd is going strong and they are actively seeking content. The biggest hurdle lies in providing the best content that provides an emotionally positive impact as more than…
Think about setting when considering customer service
As Disney explains in “Be Our Guest: Perfecting The Art of Customer Service”, setting includes the work of maintaining and enhancing the environment and objects within in. Even the best-designed setting must be continuously maintained and improved. In broadcasting, our setting goes beyond our office buildings….
Consider career goals in your New Year resolutions
New Year’s resolutions aren’t just for quitting a bad habit or getting in shape, they can also boost the quality of your career. Here are Top Resume’s New Year’s Resolution Ideas: 17 Career Goals You’ll Be Able to Keep. Chet…
Building better relationships with sources
Whether you’re a journalist or in sales, we all have to develop bonds with people in the community to successful do our jobs. I found this article from Poynter 5 tips for journalists who want to do a better job…
YP Corner: Not enough hours in the day?
In the media industry, we tend to wear multiple hats- from marketing to on-air, the list goes on and on. With so much of the day dedicated to other things, how do you find time to improve yourself? Doing a…
Quiz determines what type of broadcaster you are
What kind of broadcaster are you? This is a fun, tongue in cheek quiz, but also somewhat insightful into your habits as a professional. Results range from “The Brand Jock – STATION ALWAYS COMES FIRST. BRAND! BRAND! BRAND!” to “Future…
DJ’s… do you sound cliché?
It’s easy to settle into a day to day flow with your on-air shift, moving from element to element and not really thinking about why you’re doing what you’re doing. By eliminating these five radio announcer clichés (according to Lund…
Debate over holiday music on the radio gets underway
Merry Halloween? The never-ending debate of when to begin showing Christmas cheer has begun again. Stations in Madison and Green Bay started playing all Christmas music early this year–one even before Halloween. While some audience members will decry “Too early!”…
Marketing trends to look for in 2020
If there is one thing to note as a young professional in the media industry, it should be to get comfortable with change. Everything in the media is constantly changing, from consumer behavior to the next “new” marketing trend. This…
