Broadcasters bring people together
We as broadcasters have a responsibility to our community and to our listeners and viewers to continue to engage and provide accurate news and information along with a source of entertainment that fits into their daily lives. Our communities and…
YP Corner: Starting a side hustle
A 2019 Fortune article stated 49 percent of Americans under 35 have a ‘side hustle’. Photography, videography and DJ services seem to be the most popular among young broadcasters, according to an unscientific poll I’ve conducted. It makes sense given…
The pros of negative audience feedback
“Angry viewer email.” Those three words likely triggered an involuntary eye roll or sigh. No one enjoys being criticized, but there is a benefit. No industry sees the volume of complaints quite like food service. And if you’ve ever worked…
Broadcasters should shine light on those making a difference
Our world is experiencing unprecedented times, and as broadcasters we have a unique role in helping our communities to both stay informed and to process the huge amounts of new information that seem to be coming in nonstop. In the…
YP Award to be given in 2021
This year’s Young Professional of the Year winner, Terry Stevenson from Seehafer Broadcasting in Manitowoc, will be recognized at the 2021 WBA Summer Conference. Stevenson was to be honored at this year’s Summer Conference in La Crosse, which was cancelled…
Pflugshaupt to serve as YP Committee Co-Chair
Amy Pflugshaupt from NBC 15 in Madison will serve as co-chair to the WBA Young Professionals Committee. Pflugshaupt has been involved in production of the YP’s Toolbox event at the WBA Summer Conference. Thank you for your service!
Use your talents for volunteerism
As local broadcasters, community is arguably our industry’s greatest strength. Not only are we fortunate enough to super serve our neighbors with vital information and entertainment, we’re also in a position to fully immerse ourselves in the cities from which…
Covering a protest? Be prepared
Reporters Committee for Freedom of the Press shares some useful guides to help you better understand your rights and avoid incident: https://www.rcfp.org/resources/police-protesters-and-the-press/
Tips to grow your station Facebook page
Does growing your station’s Facebook page, or any other social platform, seem like a daunting/ time-consuming task? If so, I have some tips to supplement the content you’re already sharing! Post engaging content As more and more people turn to…
