The verbal fire drill
There is no feeling worse than being unprepared. In broadcasting, preparation is everything. I remember the first time I filled in at the assignment desk. I’d been at the station about two years, but had really never the been the…
How to avoid hurtful words during interviews with special needs families
In TV news, a fair amount of stories we cover include people with disabilities. Their stories shed light on medical advancements, their spirits are uplifting, and most often, sharing their story with a local audience can help generate much-needed financial…
Your assignment editor’s biggest pet peeves
There are two things I know for sure: Salads always taste better when someone else makes them. And probably once a week you do something to annoy your assignment editor. It really takes a special person to handle the role…
Starting a podcast from scratch
For the last five weeks Noah Manderfeld, Reece Van Haaften, and Matt Infield—the ‘sports guys’ at WSAW-TV have collaborated to do a weekly podcast. There is a lot of freedom with podcasts. They’re basically like an audio blog, right? But…
Radio marks 100 years
Radio is celebrating its 100th birthday amid a pandemic and historic election. With the first commercial radio broadcast on KDKA on Election Day showcasing the power of radio’s immediacy, the impact of the medium still shines even in a digital world….
2 new members named to Young Professionals Committee
The WBA’s Young Professional Committee is welcoming two new members from different parts of the state. Kristen Shill is the News Director at WQOW-TV in Eau Claire. She began her career there in 2013 as an intern and has since…
YP Corner: Understanding your insurance benefits
Chances are you’ve received an email or two about your company’s open enrollment for benefits. I wanted to share some info about an option you may have that financially could offer a large benefit. Hospital indemnity insurance? You either know…
Pandemic could change holiday shopping
While we know COVID will have an impact on holiday shopping and Q4 revenue, the how and why of that impact will remain to be seen. Morning Consult suggests that the pandemic may be the end of in store Black…
Broadcasters bring people together
We as broadcasters have a responsibility to our community and to our listeners and viewers to continue to engage and provide accurate news and information along with a source of entertainment that fits into their daily lives. Our communities and…
