Madison radio station takes community building online during pandemic
Madison radio station Life 102.5 (WNWC) is helping its listeners through the COVID-19 pandemic by taking its community building initiatives and moving them online. The station’s popular Family Fun Guide underwent a complete revamp to focus solely on safe-at-home activity…
Mid-West Family organizes webinar to help local businesses
Mid-West Family Broadcasting in Madison hosted a free webinar to help local businesses coping with the economic downturn prompted by the COVID-19 pandemic. The eight-station group teamed with the University of Wisconsin Business College, Madison Chamber of Commerce, and the…
Western Wisconsin TV station promotes healthy practices, local businesses
WLAX-TV/WEUX-TV serving the La Crosse and Eau Claire areas working to help residents stay healthy and local businesses keep their doors open during the COVID-19 pandemic. The stations crated a webpage listing local businesses and restaurants that remain open during…
Learn how user habits are driving digital trends
Jacobs Media’s annual Techsurvey is the radio broadcasting industry’s largest survey, with over 500 participating radio stations and more than 46,000 radio listeners in 2020. This study examines the online habits of radio audiences and has enabled us to identify…
2020 Summer Conference canceled
WBA members, First and foremost, I hope that you and your families are all safe and healthy! As I realize this (sadly) is a recurring theme, it is with deep regret and sadness that the WBA Conference Committee and the…
Wisconsin’s broadcasters step to help during pandemic
Wisconsin’s radio and TV station are stepping up to help their local communities during the COVID-19 pandemic. Here are some examples of how they’re helping: Madison radio group donates more than $900K in advertising to local businesses WWIS launches ‘People…
Antigo stations boosting businesses during pandemic
Two Antigo radio stations run by Results Broadcasting are working to help local businesses suffering through the economic downturn brought on by the COVID-19 pandemic. WACD-FM County 106 and WATK-AM/FM are broadcasting messages on each station 10 times per day…
WISN-TV’s ‘Operation: Shop Local’ aimed at helping businesses through down turn
Milwaukee TV station WISN-TV has launched an effort to help local businesses through the economic downturn caused by the COVID-19 pandemic. “Operation: Shop Local” is a community initiative to benefit small businesses in southeast Wisconsin. It is a direct link…
Heartland stations supporting local businesses in northern Wisconsin
Heartland Communications radio stations in Eagle River and Ashland are doing what they can to help local communities and local businesses through the COVID-19 crisis. The four Eagle River radio stations are hosting a free program with local businesses letting…
