In the News Archive

Adopt-a-cow campaign breaks fundraising record

A Madison TV station’s Adopt-A-Dairy-Cow campaign raised $183,876 for the month of June, setting a record in campaign history. The additional promotion of this event by NBC15, the generosity of local sponsors, and the outpouring of donations from our community…

WPR to air 3rd Congressional District debates

Wisconsin Public Radio (WPR) is hosting two, live broadcast debates featuring primary candidates for Wisconsin’s 3rd District seat in the House of Representatives. The first debate will air on Friday, July 31 at 10 a.m. and feature the Republican primary candidates…

Use your talents for volunteerism

As local broadcasters, community is arguably our industry’s greatest strength. Not only are we fortunate enough to super serve our neighbors with vital information and entertainment, we’re also in a position to fully immerse ourselves in the cities from which…

Eighteen hours a week at $9.25 an hour

Note: I started working on this article long before the coronavirus pandemic began. I fully understand that many stations are in crisis mode at present with revenue challenges, hiring freezes and even layoffs.  However, the issues I’ve raised here predate…

Broadcasters step up during unbelievable times

What a tremendous job Wisconsin Broadcasters have done during the pandemic. I think it is safe to say virtually every radio and TV station participated in or produced their own community events to help residents. Midwest Communications in central Wisconsin…