Adopt-a-cow campaign breaks fundraising record

A Madison TV station’s Adopt-A-Dairy-Cow campaign raised $183,876 for the month of June, setting a record in campaign history. The additional promotion of this event by NBC15, the generosity of local sponsors, and the outpouring of donations from our community…
Weekly Radio Addresses focus on tourism, redistricting commission

This week’s Weekly Radio Addresses from the State Capitol focus on helping Wisconsin’s tourism industry and Gov. Evers’ redistricting commission. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: —…
WPR to air 3rd Congressional District debates
Wisconsin Public Radio (WPR) is hosting two, live broadcast debates featuring primary candidates for Wisconsin’s 3rd District seat in the House of Representatives. The first debate will air on Friday, July 31 at 10 a.m. and feature the Republican primary candidates…
Broadcasters serve communities through adversity, uncertainty

Broadcasting is hard. And yes…it’s always been hard. You don’t do it because it’s easy. You do it because you truly believe in the public service you provide to your local communities and your fellow Wisconsinites. But right now, it’s…
Pandemic prompts cancellation of 2020 Broadcasters Clinic

The 2020 Broadcasters Clinic, scheduled to take place in October, will be canceled because of the COVID-19 pandemic. This is the first time in the Broadcasters Clinic’s 64-year history that it has not been held. “This is a deeply disappointing…
Use your talents for volunteerism

As local broadcasters, community is arguably our industry’s greatest strength. Not only are we fortunate enough to super serve our neighbors with vital information and entertainment, we’re also in a position to fully immerse ourselves in the cities from which…
Covering a protest? Be prepared

Reporters Committee for Freedom of the Press shares some useful guides to help you better understand your rights and avoid incident: https://www.rcfp.org/resources/police-protesters-and-the-press/
Eighteen hours a week at $9.25 an hour

Note: I started working on this article long before the coronavirus pandemic began. I fully understand that many stations are in crisis mode at present with revenue challenges, hiring freezes and even layoffs. However, the issues I’ve raised here predate…
Broadcasters step up during unbelievable times

What a tremendous job Wisconsin Broadcasters have done during the pandemic. I think it is safe to say virtually every radio and TV station participated in or produced their own community events to help residents. Midwest Communications in central Wisconsin…

