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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Engineers gather in Wisconsin for Midwest Regional Broadcasters Clinic
I’m pleased to report that the 70th Midwest Regional Broadcasters Clinic was a tremendous success. This annual event, a collaborative effort between the engineering teams of the Wisconsin Broadcasters Association and the Minnesota Broadcasters Association, attracted attendees from 36 states, Washington, D.C., and four countries, making it one of the most geographically diverse Clinics to…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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Stations should budget for an EAS unit upgrade this year
Wisconsin EAS Participants, Broadcasters should be budgeting money for an EAS unit upgrade in 2023. The FCC has mandated what it calls a “CAP Prioritization” feature to be installed into all EAS units by Dec. 12, 2023. This is where upon receiving a Legacy EAS message the EAS unit is to poll IPAWS for a…
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Geissler earns CAE, promoted to WBA VP
WBA Director of Operations and Public Affairs, Kyle Geissler, is being promoted to WBA Vice President after earning the Certified Association Executive (CAE) credential from the American Society of Association Executives. The change is effective immediately. “I’ve been fortunate to know Kyle for many years. He’s has been a tremendous asset to the WBA in his…
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Lancaster to retire after 45 years in broadcasting
WSAW-TV VP/GM Al Lancaster is retiring in March after nearly 45 years in broadcasting. Lancaster served in the role for nearly 23 years. Before that he was a station manager at WLAX-TV-WEUX-TV in La Crosse and general sales manager at WEAU-TV in Eau Claire. “Gray has been a fantastic company to work for,” Lancaster said.…
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Hutchings remembered for storied career, MMI
Career broadcaster, leader of the Madison Media Institute, and WBA Hall of Famer Ed Hutchings died Sunday. He was 92. Hutchings’ 37-year career spanned radio announcing, television sportscasting, sales and management, and education. Hutchings became a broadcaster early in life. While attending the University of Iowa from 1949 to 1953, he signed on with Iowa…
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Madison station raises more than 5 million meals
WMTV’s 27th annual NBC15 Share Your Holidays Campaign surpassed its goal of raising 5 million meals for Second Harvest Foodbank of Southern Wisconsin. The final total was 5,370,814 meals raised. With $10 equaling roughly 25 meals, thanks to the buying power of Second Harvest, the total cash equivalent is $2,148,325 raised. The campaign also collected…
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Weekly Radio Addresses discuss new session
This week’s Weekly Radio Addresses from Wisconsin’s Capitol are discussing the new terms getting underway this month. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In this week’s Democratic radio address, Lt. Gov. Sara Rodriguez highlights her inauguration and health care background. The…
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WBA Awards competition draws 1,502 entries
Wisconsin’s radio and TV stations have submitted 1,502 entries to the Wisconsin Broadcasters Association Awards for Excellence contest. The submission deadline for the 2022 awards was Wednesday night. A total of 113 stations submitted entries. “Wisconsin’s broadcasters have a lot to proud of from what they did in 2022,” WBA President and CEO Michelle Vetterkind…
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2 engineers awarded ‘Engineering Fellowship Grants’
Two Wisconsin broadcasting engineers have been awarded $500 Engineering Fellowship Grants from the WBA Foundation. Christian Hoyer was a broadcast engineer for WEAU-TV in Eau Claire and is moving to fellow Gray station, WMTV-TV in Madison. He’s pursuing Cisco IT certifications to further his career. Andy Olson is an engineer at WISC-TV in Madison. He’s…
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Preparing next generation workers: Wisconsin Youth Apprenticeship Media Broadcast Technicians Pathway
Preparing next generation workers: Wisconsin Youth Apprenticeship Media Broadcast Technicians Pathway Not only do businesses require next-generation systems and technology, they also need next-generation workers. Youth apprenticeship is making this possible. Wisconsin’s Department of Workforce Development (DWD) recently launched the media broadcast technician Youth Apprenticeship (YA) pathway with one- and two-year program options. Broadcasting industry…
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Weekly Radio Addresses discuss inauguration, taxes
This week’s Weekly Radio Addresses from Wisconsin’s Capitol discuss the inauguration and taxes. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In this week’s Democratic radio address, Gov. Tony Evers says he’s “jazzed” to win a second term and touts his second inaugural…
