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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Engineers gather in Wisconsin for Midwest Regional Broadcasters Clinic
I’m pleased to report that the 70th Midwest Regional Broadcasters Clinic was a tremendous success. This annual event, a collaborative effort between the engineering teams of the Wisconsin Broadcasters Association and the Minnesota Broadcasters Association, attracted attendees from 36 states, Washington, D.C., and four countries, making it one of the most geographically diverse Clinics to…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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Kastler named VP, market manager for Muzzy
Marketing, business development and media veteran Lou Kastler is joining Muzzy Broadcasting as the company’s Vice President and Market Manager. “Rick and I have formed a great relationship over the years and are aligned on key objectives to keep locally owned radio a relevant part of daily life,” Kastler said. “I’m excited to be joining…
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George Stanley to lead Wisconsin Watch
From Wisconsin Watch: George Stanley, a nationally respected veteran news leader and longtime Milwaukee Journal Sentinel editor, has been named CEO of Wisconsin Watch, effective Oct. 16. “We are pleased that a journalist of George’s stature will lead Wisconsin Watch into the future,” said Brant Houston, chair of Wisconsin Watch’s board of directors. “He has…
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Lifelong broadcaster remembered, best known for VO work
A lifelong Wisconsin broadcaster is being remembered, and is best known for some of his voice over work. Charles Albon “Chuck” Morkri, of Verona, died Sept. 16. According to his obituary, Morkri started his career in broadcasting at WRCO radio in Richland Center. In 1968 he and his wife moved their growing family to West…
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Ridder returns to Milwaukee radio
Milwaukee personality Shaun “Ridder” Ridderbush is back on the radio. Ridder is on 92.1 VTY Country (WVTY) from 8 a.m. to noon and 92.5 Buzz Country (WMBZ) from 10 a.m. to 2 p.m. “Between VTY and Buzz we cover a lot of territory,” Ridder said. “I’m excited to be back on the air connecting with…
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Dwyer joins elections advisory committee
WXOW-TV News Director and WBA Board member Sean Dwyer is representing broadcasters on the Wisconsin Elections Commission Advisory Committee Concerning Election Observers. The panel will help the Wisconsin Election Commission rework its rules for poll watchers ahead of the 2024 presidential race. It includes voting rights advocates, poll watchers, municipal clerks, and political party representatives.…
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Weekly Radio Addresses discuss child care, education reform
This week’s Weekly Radio Addresses from Wisconsin’s Capitol talk about child care and education reform. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In this week’s Dem radio address, Gov. Tony Evers emphasizes the importance of supporting child care in Wisconsin across party…
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Fulton to join WKOW-TV morning show
Meteorologist Dana Fulton is joining WKOW-TV’s 27 News Wake Up Wisconsin weekday mornings from 4:30-7a.m. Fulton served four years as a meteorologist at WISC-TV in Madison. Prior to moving to Wisconsin, Fulton was chief meteorologist at WACH in Columbia, South Carolina. During her time there she also worked as a weekend manager, news anchor, multimedia…
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Embracing equity and creativity in grading
This fall I will be teaching a course called On-Air Performance. Sadly, only a few of my students are looking at getting into broadcasting. Most take the class as a GenEd to satisfy their speech class retirement. The course is billed as a way to improve one’s speaking style by working on accuracy, enunciation, and…
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WBA program helps stations plan for crisis
Radio and TV stations throughout the state can take an easy step toward being prepared for an emergency by getting Broadcaster Emergency Personnel ID cards for engineering staff members. Many stations already participate in the Broadcaster Emergency Personnel ID program, but all WBA member stations are invited to participate. Broadcaster Emergency Personnel ID cards are…
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WBA staff celebrates anniversaries
Three WBA team members recently marked service anniversaries. Michelle Vetterkind, President and CEO28 years on Aug. 28 Liz Boyd, NCSA/PEP Coordinator18 years on July 19 Kyle Geissler, Vice President6 years on Sept. 5 Congratulations and thank you for your service to the WBA.
