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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Engineers gather in Wisconsin for Midwest Regional Broadcasters Clinic
I’m pleased to report that the 70th Midwest Regional Broadcasters Clinic was a tremendous success. This annual event, a collaborative effort between the engineering teams of the Wisconsin Broadcasters Association and the Minnesota Broadcasters Association, attracted attendees from 36 states, Washington, D.C., and four countries, making it one of the most geographically diverse Clinics to…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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Employees buy Black River Falls radio stations
A family-owned pair of radio stations in Black River Falls is being sold to some employees. WWIS Radio was owned by the Bob Smith family for more than 55 years. Bob’s son, Dan, who took ownership in 2019, is selling the stations to G&G Media Services, which consists of Mary and Tom Gerdes and Robert…
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Vetterkind extends contract with WBA
WBA President and CEO Michelle Vetterkind has signed a new contract to continue leading the WBA for another four years. WBA Board Chair Jan Wade made the announcement. “The WBA Executive Committee is delighted to renew Michelle’s contract,” Wade said. “We look forward to benefitting from Michelle’s valued and outstanding leadership for years to come.”…
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Weekly Radio Addresses focused on election official, workforce development
This week’s Weekly Radio Addresses from Wisconsin’s Capitol address a vote to remove an election official and workforce development initiatives. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In this week’s Republican address, Sen. Cory Tomczyk defends the state Senate’s vote to remove…
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WBA Awards Gala going ‘vintage’
Hopefully everyone enjoyed some fun in the sun this summer! Now it’s time to fall into a new season…award season. The best season of all! Start gathering all your best work from this past year and submit your entries for the WBA 2023 Awards for Excellence! This competition offers recognition with and of your peers,…
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Morgan Murphy Media buying TV, radio stations in Michigan
Morgan Murphy Media, headquartered in Madison, is buying three TV stations and five radio stations in northern Michigan and the Upper Peninsula from the Marks Media Group. “For more than 100 years and through four generations, our company has been committed to small market journalism and community service,” said MMM executive vice president and chief…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers two $2,500 scholarships and two $1,500 scholarships. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships. Students who have completed at…
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Midwest broadcast associations visit Wisconsin
Your WBA was honored to recently host a gathering of state broadcasters association executives from states across the upper Midwest. Representatives from 11 other states visited Madison for three days of meetings and enjoying the city. These gatherings are always tremendously useful events for your WBA to learn from how other state broadcaster associations serve…
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Washington to join Morgan Murphy Media as coach, mentor
Toya Washington is joining Morgan Murphy Media to coach and mentor anchors and reporters across the company. For Washington, this is a return to Morgan Murphy Media after interning, reporting and anchoring at WISC-TV in Madison from 1997-2002. For the past 20 years, she’s been a fixture on Milwaukee newscasts before stepping back for more…
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Wisconsin broadcaster’s ‘Fight On’ in service to our communities
Our FCC license ensures our inherent responsibility to serve our respective communities. That is something we all take very seriously and welcome the opportunity to do. Yet this year we find ourselves in a fight to keep a very important part of what we do available to American consumers. And that is to keep AM…
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Wisconsin TV veteran remembered
A career Wisconsin TV producer, Ronald J. Erickson, 87, has died. Erickson was an Eau Claire native who started his 38-year broadcasting career while at UW-Eau Claire when he was employed by Post Corporation at WEAU-TV. In 1966, he transferred to WLUK-TV in Green Bay where he served as production manager. According to his obituary,…
